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Dodge Journey Search (East)

September 15, 2011

From the two introductory commercials, there are three clues that identify a 90-mile segment of the Dodge Journey (East) route, showing it traveling north (from Magic Forest), towards Ticonderoga, then either leaving New York and moving into Vermont, as well as moving west past Eagle Lake.

Update #1: Added unsolved clues, including possible final destination.
Update #2: New location added: PJ’s Barbecue, Saratoga Springs, NY
Update #3: Location identified, Eagle Lake, NY. Google map updated.
Update #4: Edited version of possible final destination with clearer view of background added.

Warning: I’m aware that a number of individuals are either flying or driving long distances to participate in the search. The final (possible) location may have been identified, originally posted and discussed on Dodge’s YouTube board. Assuming they have a contingency plan, they may very well change the final location or resort to, according to the contest rules, “administer(ing) a skill-based tie-breaker.”

General search comments —

  • For each of the last two Dodge Journey searches, the final destination was a National Park: Eldorado National Forest (West) and Black Kettle Grasslands (Midwest). There do not appear to be any in New York and just one in Vermont (Green Mountain), but south. White Mountain, in New Hampshire is another possible destination (and only if they stick with this MO).
  • The final location for each Dodge Journey is used in the introductory commercials: creek location (West); hot air balloon (Midwest); bike removed from rack (East)
  • PJs Barbecue has not appeared in the known commercials or videos and will most likely be a radius search clue, provided the day of the hunt.
  • Eagle Lake may be a location for video footage alone, as it deviates from their apparent route, like the Midwest drive and intersection shot. Of course, crossing into Vermont by ferry, could be a bit of misdirection as well, like Emerald Bay in the West search.
  • There are conflicting clues, unlike the last two searches. The journey traveling south across the Twin Bridges, east into Vermont and west by Eagle Lake.
  • For the West search, with the two introductory commercials, the clue furthest west was Kyburz Garage & Mini-Mart, Kyburz, CA. With the launch of the 300-mile clue, Hwy 89 (quickly identifiable) and Emerald Bay were added, extending the route by about 15 miles. Not much was added with the 200-mile clue for the Midwest search. They did give you Sayre, OK  (which adds about 10 miles) but Elk City, OK was actually closer. Bottom line: it is possible with what we know before the hunt actually begins, the route could be extended up 15 miles.
  • You may not be just looking for a Dodge Journey at the final location. There could be a supporting cast: a trailer (probably to hide the Journey until show time), other cars and crew or it could be on private property. Here’s a shot on location from the Midwest search final destination (contributed by Jessi). See also this article from the West search about location.

Best of luck to all the “boots on the ground”!

1. Thaddeus Kosciusko Bridge or Twin Bridges, NY

Thaddeus Kosciusko Bridge

In the video, the Dodge Journey is traveling south along Interstate 87.

Notes: I fully expected this clue belonged to the Dodge Journey (East) route and combed through far too many images of arched (suspension) bridges. The breakthrough occurred by searching for parallel arched bridges. Google street view to confirm:

Thaddeus Kosciusko Bridge - Google street view

2. P.J.’s Barbecue, Saratoga Springs, NY

Article: Portion of TV commercial filmed at PJ’s Bar-B-Q on Route 9

Notes: This was a great find by by Brad and will most certainly be used for one of the radius search clues, e.g. 100-miles. Expect to see a shot of this sign, location or reference to the food. This does not extend the route but may already provide a range limit.

3. Magic Forest, Lake George, NY

Magic Forest

In the video, the Dodge Journey is traveling north along Highway 9 (Magic Forest is on the east side of the highway).

Notes: A search in google reveals the location of the Magic Forest (google image search: uncle sam statue) and google street view can be used to determine location relative to the highway.

4. Ferry crossing, leaving New York, entering Vermont

Welcome to Vermont

In the video, the Dodge Journey is entering Vermont, traveling north.

Notes: This took a bit of detective work. First, you can assume that the Dodge Journey was traveling north from New York, crossing into Vermont. You also find that water creates a natural border between the two states. After checking the obvious highway border crossings, including a bridges, I resorted to ferry crossings and bingo – Google street view verifies the location:

Vermont crossing - Google street view

Here’s a great picture of the ferry crossing departure point into Vermont:

Notes: This was provided by Hadrian. Source: Wikipedia – State Route 74

5. Lake view drive, Eagle Lake, NY

The picture below, that made it’s way around earlier actually came from Panoramio. Using Google street view, there’s a Panoramio option in the south lake to view. It’s a definite match. It was mentioned this came from the Addison, VT or Panton, VT. That certainly is not the case.

Google street view to verify:

Notes: This location was properly identified by Kevin. The Dodge Journey is traveling west, the view is on the south side of 74.

Google Map of partial Dodge Journey (East) route, using introductory videos.

Final destination?

Like the sequence of the “family” exiting the Journey near the hot air balloon in the Midwest clues – this may very well be the final destination for the East search. Kayaks were a theme for the West search and the hot air balloon for the Midwest search. Bikes are on the rack as they cross the bridge in NY and pass by Magic Forest. There are a couple of inconsistencies however. The both the West and Midwest searches, the final location shot was tighter (reducing the chance of discovery by matching landmarks) and we see the travelers exiting the vehicle.

After the bike is removed, note the lake and mountains in the background.

Notes: Same shot with foreground images removed (courtesy of Cycling Zen).

Given that the Dodge Journey Search (West) started from a landmark city like San Francisco, Dodge Journey Search (East) will probably start from New York City, traveling north, toward the two known destinations (estimated route length: 225 miles). With the addition of the Twin Bridges location, this pretty well confirms NYC as the starting point, although Albany, NY, can not be ruled out.

848 Comments leave one →
  1. April permalink
    September 15, 2011 11:56 pm

    Damn u I was thinking I was the only one who figured this out!! Lol. To bad I cannot go!

    • Steven Barley permalink
      September 16, 2011 9:34 am

      LOL. I’m not in the physical hunt either but I will enjoy the arm chair / virtual hunt. Cheers!

  2. Scott Parker permalink
    September 16, 2011 2:40 pm


    Your detective work is outstanding! I will be headed up from Ohio to find the East Dodge. I will definitely be sending you big thank you gift if i find it!



    • Steven Barley permalink
      September 16, 2011 3:33 pm

      Thanks for the kind words Scott. And I certainly hope I help out in some way. Best of luck!

  3. Lora F. permalink
    September 16, 2011 4:45 pm

    i like you thinking but the only problem i see is that the first journey never left the state of california so do you think they will make this one leave the state of new york?

    • Steven Barley permalink
      September 16, 2011 4:53 pm

      You’re right about the West Journey Search. But for East, they definitely enter Vermont.

  4. Richard permalink
    September 17, 2011 8:17 am

    If NY city is starting location, than that doesnt leave much more room for travel and it would definitly be in vermont. but if it starts in Albany than it could even be in Maine

    • Steven Barley permalink
      September 17, 2011 8:25 am

      I agree Richard but Albany wouldn’t provide an easily identifiable starting point, like the Golden Gate Bridge in San Francisco for the West search. Boston is another possible starting point but my money is on New York and a shot of the Statue of Liberty.

      • Richard permalink
        September 18, 2011 11:39 pm

        I think there would have been a sceen from ny city if it started there. I believe they just took a little detour to ride the ferry and maybe go biking then back to there original journey north so far we have had a 25-35 mile radius on the farthest known scene so I think if someone wanted to sit and wait somewhere they could see the hwy in the morning on that day to look for a red dodge journey because i think they will be driving there early from the dealership in albany

      • Steven Barley permalink
        September 18, 2011 11:54 pm

        Yeah. If this were a treasure hunt, and I’ve been on a number of those, I’d have a team with scouts on 74 (west of Ticonderoga); north of Ticonderoga on Rte 9 and across the ferry; because a crew this size: will have to stay in a hotel, then depart (and the Journey will be prob be in a trailer)

  5. Gene permalink
    September 17, 2011 10:27 am

    Darn I was hoping I was the only one that figured those clues out. I do have one other but I have not pinpointed the exact location. I live on Vermont and my wife has wanted a journey for a while so I am doing my best to track this down!

    • Steven Barley permalink
      September 17, 2011 10:39 am

      Hi Gene. No worries and I’ll be sharing what I can along the way. Best of luck!

  6. Maria permalink
    September 17, 2011 5:16 pm

    On the GPS doesn’t it say “Hwy 89?”

  7. September 17, 2011 5:40 pm

    Steve you really need to get out there and win this one on the 24th!

  8. kendra permalink
    September 17, 2011 5:48 pm

    nice work

    • Steven Barley permalink
      September 17, 2011 6:30 pm

      Thanks Kendra 🙂

  9. September 17, 2011 5:51 pm

    There is the shot of the man removing a bike from the top of the car and there is a lake in the background

  10. September 17, 2011 6:07 pm

    You deserve to win it!!!!

  11. David permalink
    September 17, 2011 6:09 pm

    Steven –

    Do you think the ferry crossing into Vermont is the 50 mile mark (distance from final find spot), then, or some other #?

    • Steven Barley permalink
      September 17, 2011 6:37 pm

      Hi David. That may be a reasonable assumption. With the Midwest search, we had their travel direction and Elk City, OK as end point of a 100-mile route. With the East search, we have about 90-miles known. But Dodge has been known to throw a little misdirection – but that area would def be the best starting point. I’ll be revisiting what we have over the next few days to see if there’s anything else that may contribute. Cheers!

  12. September 17, 2011 6:16 pm

    Steve, are you searching (physically) as well? It took me like two hours to find those bridges and I have NO idea how you found that welcome sign. Genius stuff, man. I’m getting out on the road Friday night to find this thing. I’ve got a feeling that this is going to be the toughest one yet since there are so many more people involved now. Good luck, everyone.

    • Steven Barley permalink
      September 17, 2011 6:42 pm

      Hi Spencer. No, I’m in Va but I’ve been successful in past with similar searches: Google maps (street view and satellite view are your friends). After assuming Tahoe, for the West clue, I used the satellite view to explore Tahoe, looking for an island and found it in Emerald Bay and use street view to pinpoint the precise location. With the Welcome to VT sign, I checked a good number of regular crossings, bridge crossings and then resorted to ferry crossing before I hit the right location. Thanks for the kinds words and best of luck!

      • Richard permalink
        September 17, 2011 9:26 pm

        the welcome sign I recognized as a welcome to vermont sign then I did a google image search for welcome to vermont signs and after a couple of pages found a match 10 mins it took me

  13. September 17, 2011 6:17 pm

    Also, someone mentioned this on the Youtube feed, doesn’t the contest have to start and finish in the same state?

    • Steven Barley permalink
      September 17, 2011 6:44 pm

      I saw that mentioned too – not sure and not sure why? But we know they definitely move into VT. Do they say, I’m not sure … but there’s one more clue I’m working on that would put them farther in VT.

      • September 17, 2011 6:55 pm

        Is it the hot air ballon clue or is that one already been used?

      • Steven Barley permalink
        September 17, 2011 7:18 pm

        Nope. We’re done with that hot air balloon 🙂 There’s a lake scene. I’ll post shortly. Someone shared a personal pic of the precise location, provided the area, but the area doesn’t match up.

  14. David permalink
    September 17, 2011 6:49 pm

    Thanks, Steven. I’ve got the ferry crossing at almost exactly 250 miles from NYC as well. So, if they go back to the 300 mile search parameter they used in CA, we’re looking at 50 miles left to go after arriving in VT.

    I have a feeling, though, they might utilize a 400 mile parameter from the Big Apple and we may end up inside NH or perhaps even northern ME.

    That would make for quite a journey indeed. However, northern VT would correlate best w/ the fall colors.

    I’ll be looking for your savant-like updates. 🙂

    ~ David

  15. Alex permalink
    September 17, 2011 6:57 pm

    How does this thing work exactly? You just unlock the videos by placing pins on Google Maps?

    • Steven Barley permalink
      September 17, 2011 7:15 pm

      Hi Alex. Yes, when the “clues” become active but thus far, they haven’t, beyond the 200-mile clue for the West search, provided much. In fact, we knew as much about the Midwest search as was provided with all clues today. Cheers!

    • September 18, 2011 2:55 am


  16. Cathy permalink
    September 17, 2011 7:31 pm

    Steven, are you sure about the ferry crossing – if you watch the original commercial a little more closely, you will see mountains behind the Vermont sign. Don’t get me wrong – it could totally be the way Dodge edited the film. However, the Google map shows a house behind the sign and not mountains – I’m wondering if maybe a bit more research is in order….

    • Cathy permalink
      September 17, 2011 7:36 pm

      Also, you should probably take note that the 1st video started at 300 miles, the 2nd at 200 miles – Since the Northeast is so small, I would bet any money that the Journey will be within a 100 or 150 mile radius from the starting point (which is probably Albany)….

    • Cathy permalink
      September 17, 2011 7:38 pm

      Also – I see the 73 a bit more clearly in your comparisons – so they probably edited the film to hide the house that would make it recognizable… (Sorry about all the posts :)).

    • Steven Barley permalink
      September 17, 2011 7:41 pm

      Hi Cathy. Yeah, I caught the house but they filmed from a perspective closer to the water – and the google street view shot is from 2009. But the signs, etc are a match and it’s in line with their trek along the lake. Cheers!

    • Dan permalink
      September 17, 2011 7:42 pm

      I agree with Steven. Google Street View images, especially in remote / densely wooded areas like that are rarely updated. Based on the quality of the image vs. the current quality of newly taken pictures… I would have to say this is the right location. Either the woods grew out a bit OR they “stamped” the image to clone the trees and make it appear more dense.

  17. September 17, 2011 7:34 pm

    Wow, nice detective work!

  18. September 17, 2011 7:48 pm

    the google map images were shot in 2009 i think

    • Steven Barley permalink
      September 17, 2011 8:00 pm

      You’re absolutely right Jenni. In street view, there’s always a watermark … and I check each time to be sure 🙂

      • September 17, 2011 8:08 pm

        steve are you past the ferry crossing in vermont heading north? if so how far and where has the journey gotten you at this moment?

      • Steven Barley permalink
        September 17, 2011 8:09 pm

        I’m in Eastern Va – participating as a virtual / armchair hunter 🙂

      • tom speed permalink
        September 26, 2011 8:37 pm

        from tom in nj,After crossing on ferry then on to rt 74 i found location where they turn off main road just before tyey take bike off roof.this location turns out to be intersection of 74 and 73 in vermont as shown on google maps street view.

  19. September 17, 2011 7:50 pm

    so do they not put the Journey out there untill 9/24, or is that when they release more clues to it???

    • Steven Barley permalink
      September 17, 2011 8:01 pm

      I’m pretty sure, otherwise, we would have the advantage. We’ve had Elk City for a bit now – and today’s clues didn’t contribute anything new …

      • September 17, 2011 8:15 pm

        how does elk city relate to the journey?

      • Steven Barley permalink
        September 17, 2011 8:18 pm

        It was part of the Midwest search, not relevant to the East search. My only point was we had that before they started to release clues today and their 25-mile clue was just Elk City.

  20. September 17, 2011 7:52 pm

    steve, when do the clues come out for the east journey? i saw the comm with the uncle sam and the ferry crossing but what from there when and where can i view further clues? also what is supposed to happen on the 23th or the 24th?

    • Steven Barley permalink
      September 17, 2011 8:04 pm

      The “clues” will come out, probably at 9am EST on the 24th … but as has been the case, we should already have a pretty good starting point, before they’re released. Cheers!

  21. September 17, 2011 8:00 pm

    also do you know of a website like google earth but with live satellite to travel around u s in real time? like a huge big live webcam in real time which i can navigate and view everything in real time?

    • Steven Barley permalink
      September 17, 2011 8:10 pm

      That would be amazing but cost prohibitive. Only Federal & spy agencies have resources along those lines available … haha.

  22. September 17, 2011 8:11 pm

    do you believe ny,ny is the start?

    • Steven Barley permalink
      September 17, 2011 8:13 pm

      Quite possible but I won’t rule out Albany. I expected a starting point of Tulsa or Dallas, TX with the Midwest search. In part, because with the west search, they started from a landmark like the Golden Gate Bridge (and a 300-mile search radius)

  23. Dan permalink
    September 17, 2011 8:11 pm

    The only one I know of is over in Langley or the NSA. 🙂

  24. September 17, 2011 8:12 pm

    Hey, Steve. I live in CT and i was wondering if I should go wait in Vermont. My Grandma has a house in Readsboro, which is right over the Massachusetts border. There is a chance it could be in NH or maybe even ME, but at least I might be closer. The newest car we own is from ’97,and it is the only one, so any help you can provide would be greatly appreciated! Also, has the yellow bridge been located yet? Thanks for your time!

    • Steven Barley permalink
      September 17, 2011 8:17 pm

      Hi Jason. I’m hoping to get one more confirmation of a VT clue, to have them moving farther in (vs just crossing the ferry, then heading back to VT). The yellow bridge was located, part of the Midwest route, see: Hope to know more soon. Cheers!

      • September 17, 2011 9:29 pm

        hi steven did you find the vt clue as yet? where do you get them or are they all from the comm today? the one i saw while watching the fl gators play?

  25. G. Carter permalink
    September 17, 2011 8:22 pm

    In the main commercial, right at the beginning at 00:05, the Journey passes trees on the right and a gas station / convenience store on the left, with a sign that says “Chains Off” and a neon sign “Open”. This could be Tahoe, or it could be Vermont. With the Granite outcropping on top, it is more likely Vermont. Some of those trees are pines, which could be seen at either location.

    • Steven Barley permalink
      September 17, 2011 8:25 pm

      I had a blast identifying that one. I was pretty sure it was in Tahoe area. Chains Off is commonly used. I searched for general stores, convenience stores. Revisiting the shot in hi-res, I caught the phrase “Mini-Mart” and bingo, near the start of Eldorado National Forest. For more, see:

      • G. Carter permalink
        September 17, 2011 9:40 pm

        Shucks I should have remembered that from your other page. But that was a whole week ago.

        I never made it to Tahoe. On my one attempt from SF, the CHiPs were stopping anyone from proceeding if they didn’t have… wait for it… chains.

  26. September 17, 2011 8:26 pm

    steve, you said you are in eastern va. with your online journey, what is the exact name of this eastern city which now has you at a dead end in vermont? or do you have more clues
    your now figuring out from this eastern city in vermont? what does elk city have to do with this journey?

  27. G. Carter permalink
    September 17, 2011 8:32 pm

    In the main commercial at the end, right at 00:55, the Journey is parked by a lake with granite rocks. The first two Journeys were parked in open / dry areas, so perhaps this is the actual photo of the third location? I guess we’ll find out next week.

    • September 17, 2011 9:09 pm

      the first journey was next to a lake could it be the photo of the first one

  28. September 17, 2011 8:33 pm

    Is the 3rd Journey already out there? meaning it can be found now..or they place it out on the 24th? would they tell you if its been found yet even without the clues…I just don’t want to waste a trip for nothing. Thanks for the answers.

    • Steven Barley permalink
      September 17, 2011 10:37 pm

      No Raddy. It won’t be on location until the 24th (otherwise, there would be a lot of advance hunting). It only took a day to find the Midwest Journey (really less than a day). Cheers!

  29. September 17, 2011 8:35 pm

    on another site you spoke about an email clue and something about elk city? does it hav to do with the east journey?

    • Alex permalink
      September 17, 2011 8:52 pm

      No. That was the Midwest one.

  30. Dan permalink
    September 17, 2011 8:49 pm

    Steve, I am about to sign off.. but I figured I would give you this extra little tid bit in hopes that you will track it down further… Maybe fill in a gap or something somewhere…

    The kayaks seen in this screenshot:
    – They are “Jackson” brand.
    – Jackson only has 3 Vermont distributors… as seen here:
    – One dealer (Mike’s) particularly interests me. Not sure if I can connect any dots just yet.

    I also want to point out that for obvious reasons relating to the search, liability, and unpredictability of searchers.. this is all being done on FEDERAL land. At least the last two are… this is probably to protect people from getting shot by private property owners as they cross their property. Yes, this is a real concern. With that said, my estimation is that we will find the East route lead into the White Mountain National Forest – and it will be some nook or cranny that does not have any Google Street View images. This would only make sense since they knew we would all be doing that and strategically took photos at angles or just outside the viewable Google Street View ranges.

    My estimation, for the record.. and without looking at a single additional clue would put it here:

    Good luck everyone!

    • Steven Barley permalink
      September 17, 2011 11:12 pm

      Take care Dan. The kayak sequence is from the West search, watch the 300-mile clue. Bikes are used for the east scenes, e.g. crossing the bridge, another shot of a guy unloading on a hill/mountain with a lake behind him, probably in VT. Definitely agree about the National Parks.

  31. September 17, 2011 8:52 pm

    is it Mt. Moosalamoo???? and yes that is a Mt. in Vt. on near lake Dunmore

  32. September 17, 2011 9:14 pm

    steve you say we should be sure of the start city be 4 the clues come out on the 24th but how are we supposed to know the start if the clues dont come out til then (the 24th)? where are you now in your online search for the journey whats your city now?

  33. theofframp permalink
    September 17, 2011 10:09 pm

    Enjoying the nice work of a kindred spirit!

  34. Bloodykisses permalink
    September 17, 2011 10:25 pm

    Thanks for the updated post. Living in the north country right near a few of these places makes it easier for a start. I will warn people, with Hurricane Irene, a good majority of these main roads are still closed to all people and quite a few to just locals only. Detours and back roads everywhere. Willing to be the commerical was filmed before the hurricane so be carefull all, ill be out searching for it for sure.

  35. September 17, 2011 10:33 pm

    OMG….. that scene at the end of the video is has nothing to do with the EAST location….. that same location is in the 75 mile clue for the West location…..look at these two links

    look at the videos

  36. September 17, 2011 10:57 pm

    Any more of an idea on that vacation picture? And if you had to pick a place to start the search, where would you do it? Right over the ferry crossing?

    • Steven Barley permalink
      September 17, 2011 11:07 pm

      Nope but I think it’s critical … And yeah, right now, the best we have is that crossing into VT. Hopefully, we’ll pinpoint the location soon.

      • September 17, 2011 11:14 pm

        Cool, thanks!

      • September 17, 2011 11:21 pm


  37. September 17, 2011 11:26 pm


    • Steven Barley permalink
      September 18, 2011 10:41 am

      Hi. Yeah, I’ll be around today. When I mentioned virtually participating, I just meant, working on the physical searches (West, Midwest and now East) from home. There’s isn’t one to be found for those at home, but it’s been fun trying to pinpoint their destination 🙂 Cheers!

      • September 18, 2011 1:46 pm

        steven thanks for your reply and i know u are just searching and helping online. i knew u were never searching physically and that there is no win or hunt from dodge online. i knew this all along. thanks

      • Steven Barley permalink
        September 18, 2011 1:48 pm


  38. MostlyCrazy permalink
    September 17, 2011 11:37 pm

    If the Uncle Sam and hot air balloon clips have more to do with this last Journey than we think, consider this: one of Uncle Sams’ residences was in Troy, NY, near Albany, NY where Steven picked up one of the first clues in this third puzzle, one of the largest hot air balloon events of the year is held in Glens Falls, NY, also along Steven’s proposed route, of course then he found the exact Uncle Sam statue at the Magic Forest, Lake George, NY, crossing into Vermont makes sense because there is a white paper I found called “Can We Trust Uncle Sam? Vermont and the Submarginal Lands Projects”, which talks about the creation of the Green Mountain National Forest. Where the ferry crossing ends is west of the northern section of the Green Mountains National Forest. Also, Green Mountain National Forest is right in between Uncle Sam’s two homes in Troy, NY and Arlington, MA.

    • MostlyCrazy permalink
      September 17, 2011 11:46 pm

      Oh, forgot to mention that the hot air balloon event in Glens Falls, NY conviently occurs from September 22-25.

  39. Cathy permalink
    September 17, 2011 11:51 pm

    Steve- I was looking around VT to try and help out. Maybe the Cedar Lake area for the vacation picture… This is my first best guess looking for the lake/mountain combo…

  40. September 18, 2011 12:25 am

    wow lots of rooms in Ticonderoga, NY are already booked for Saturday the 24th

    • September 18, 2011 1:50 pm

      thats great news for those who want to find this vehicle!!!! keep them away

  41. April permalink
    September 18, 2011 12:39 am

    I really think it will be around lake Champlain!!! Possibly off of route 2 I think that shoots in the middle of the lake

    • Steven Barley permalink
      September 18, 2011 10:10 am

      A couple of thoughts April. The road they’re traveling on has a metal guardrail. I’ve examined a number of roads near lakes with no guardrails, rusted guardrails, cable guardrails, so that will help determining the right road. The mountain shape in the background is pretty unique as well as the outcropping on the right. Cheers!

  42. Alex permalink
    September 18, 2011 12:49 am

    Arrowhead Mountain possibly? I thought I found a good picture but the mountain is flipped. I can’t find a good view from the other side.

    • Steven Barley permalink
      September 18, 2011 9:59 am

      Yeah Alex. I’ve found several because that mountain shape is pretty distinct but each has been the facing the opposite direction 😦 It will be found though 🙂

  43. Brad permalink
    September 18, 2011 1:23 am

    This isn’t in the commercial that I know of, but I’ll be surprised if its not one of the clues.

    • Steven Barley permalink
      September 18, 2011 10:15 am

      That’s a great find Brad. You’re right, it is not. But when they release the “clues,” the day of – they will provide more specific clues, providing a radius search. However, with the last two, they haven’t added anything to the general route that we didn’t already know. For example, Saratoga Springs, is along the already known route. It may be used for the 100-mile clue. Thanks for sharing.

  44. Don Geiger permalink
    September 18, 2011 2:13 am

    Hey Steven,
    I live in MD and won’t be able to do the East Journey Search but wanted to give you and anyone searching some possible clues. I have spent many summers along the Dead Creek area in Addison, Vermont and that vacation picture does look exactly like some of the rural roads that wind along the water. It looks like Snake Mountain in the background but there are a lot of hills in that area that it could be.

  45. September 18, 2011 2:48 am


  46. Don Geiger permalink
    September 18, 2011 2:52 am

    I just saw the picture of the guy taking the bike off the car. I’m almost positive that is just off of Nortontown Rd in Addison, VT just west of Route 22A. My family and I would come across that stretch a lot and there is a pull off on the right side that is elevated and overlooks the water and gives you a panoramic view of the mountains to the west. Even if that’s not the final location my money and experience would be on the Dead Creek area surrounding Addison. Good Luck everyone and I’ll look forward to seeing updates to your blog and map Steven!

  47. September 18, 2011 3:09 am


  48. September 18, 2011 4:58 am

    i love u pretty girl 48…

  49. Ben permalink
    September 18, 2011 11:00 am

    I think the PJs BBQ find is huge… if that gives us Clue 1, a starting point of Sarasota Springs…. Clue 2, Magic Forest…. then Ticonderoga is so far up 9N, it has to be Clue 4… not Clue 3…. I’m starting to think that the picture of the mountain, is not on the VT side… but actually somewhere on the Lakeshore Dr portion on 9N…. halfway between Uncle Sam and the Ferry…. I’ve started peaking around, and the railings are same, views are similar… just a lot to look through…. Ticonderoga could be 50 miles from the location…

    • Steven Barley permalink
      September 18, 2011 11:33 am

      I agree Ben. I think the first clue will either be 200 or 300, and not give us too much to work with. But if it’s 100-150 miles, that would def help now. Related thought: the last two search led to a National Park (Eldorado for West and Black Kettle Grasslands in OK) In VT, there are two: Green Mountain in VT (which would mean heading back south) or White Mountain in VT. Green Mountain is within 50 while White Mountain is near 125 miles.

      • September 18, 2011 3:29 pm


      • Steven Barley permalink
        September 18, 2011 3:40 pm

        Yeah. I have a bad feeling about this. I would def start my search in Ticonderoga. And that should be within 25-30 miles of the final location. But there isn’t a national park in that range …

  50. September 18, 2011 11:01 am

    Just some random thoughts about the last pictures that I’m sure you’ve thought of already, Steven, but here goes:
    – The road “looks like” it’s a larger road like maybe a state road – it’s got a guardrail and a white stripe which I wouldn’t necessarily expect to see on a smaller rural or County road
    – The road is VERY close to the water – no more than a road’s width – SHOULD (?) be obvious on GE/GM
    – The body of water looks smallish. Much smaller than Lake Champlain, but not like a river
    – Smallish peninsula, it looks like, sticking out from the right
    – Some possibilities to explore in street view:
    — SR 53 along Lake Dunmore
    — US 7 – Emerald Lake
    — SR 14 (Elligo Lake Rd?) – Elligo (maybe Eligo) Lake
    — SR 14 – Hardwick Lake
    — SR 100 – Woodward Reservoir
    — SR 100 – Amherst Lake
    — SR 100 – Echo Lake
    — SR 100 – Lake Rescue
    — SR 12 – Baker Pond
    — SR 12 – Lake Elmore

    • Steven Barley permalink
      September 18, 2011 11:39 am

      Hi Rob. I agree with your observations and would the structure/building that’s on the right, exposed rock on that peninsula and another building on the far left. The shape of the mountain is pretty unique too. I’ve looked at a good number of locations (probably too many … haha). I’ll compare to your list. Hopefully, we’ll find it soon 🙂

    • September 18, 2011 3:27 pm

      Its NONE of those i have gone all the way around all of them just not possible

    • Steven Barley permalink
      September 18, 2011 3:29 pm

      We have the precise location now. Eagle Lake, NY 🙂

      • September 18, 2011 4:26 pm

        really how do you figure?

      • Steven Barley permalink
        September 18, 2011 4:35 pm

        Precise location of the lake view drive … not the final destination.

  51. September 18, 2011 11:22 am

    how are the roads up in vt after irene? do you think that it will be more difficult to get around up there after all the flooding and road damage?

    • Steven Barley permalink
      September 18, 2011 11:35 am

      Hi. The roads, I’ve heard, are problematic. I’m sure Dodge didn’t factor that into their advanced planning but it could be an issue. Cheers!

  52. September 18, 2011 11:47 am

    Ok in the video at the view of the GPS shows Hwy 89…. does this pertain to one of the other searches or to this one??? i searched hwy 89 on google maps and there is one in NY, and Conn, N Carolina, S Carolina, Tenn and Mich….. but the GPS is showing something near water…… so you can count out HWY 89 not near water….
    I can ‘t read the #’s on the right hand side of the GPS screen… Can anyone else??? am i way off here?

    • Andres permalink
      September 18, 2011 12:01 pm

      Yes Jenni, the GPS image is for the west coast Journey. It was for HWY 89 that is near Lake Tahoe.

    • September 18, 2011 12:14 pm

      Highway 89 was where the Lake Tahoe Journey was found.

    • Steven Barley permalink
      September 18, 2011 12:47 pm

      Hi Jenni. That’s definitely for the West search. Highway 89 runs along Tahoe (west side). I could find an exact match for the two bodies of water that appear to be on the GPS display and has been noted there is an Interstate 89 in VT … but the clincher is, if you review in hi-def (1080i), you can see the elevation at 6703 ft (I just added a close up shot on my West post) That’s the elevation around Tahoe (6200 ft, plus), and not VT 🙂 Cheers!

      • Don permalink
        September 18, 2011 4:28 pm

        I totally agree with this. I went up and down tre 89 in VT looking for those 2 bodies of water they show on the GPS in the video. The hwy 89 depicted in the video is definitely NOT the one in VT.

  53. Andres permalink
    September 18, 2011 12:15 pm

    How in the world did Brad find the article about the filming of the commercial??? Now that’s hard work! KUDOS KUDOS and KUDOS!

    • Steven Barley permalink
      September 18, 2011 12:48 pm

      Google is your friend 🙂 And yeah, I tried to get any additional hits for the Vermont area. No joy 😦

    • Jen permalink
      September 18, 2011 11:04 pm

      Google “dodge journey commercial, filmed, local” and it actually comes up on the 1st page of search results. =)

  54. James Bradley permalink
    September 18, 2011 12:19 pm

    Lake Winnipesaukee? Looks very similar..

  55. September 18, 2011 12:55 pm

    Pardon, this may bee a dumb question, but the Journey isn’t eligible to be found until Saturday, right? Like it isn’t physically there right now, is it? Part of me is thinking that Dodge knows about sites like this and can monitor all how close people are getting (hence, maybe, the Texola clue). I guess what I’m trying to say is that, do you think they would move it, or toss in some fake clues that would throw everyone off? Or do you think they would have expected people to be as good at picking apart these commercials as everyone has been?

    • September 18, 2011 2:20 pm

      I certainly don’t want to imply one thing or the other, but just so everyone is aware, Dodge has seemingly confirmed that the next Journey will be in New York/Vermont. All this research, I’d say that’s a given but it’s interesting that Dodge has appeared to give up on keeping everyone in suspense. Dodge Dodge
      We hope to meet you somewhere. RT @bryanhenry: @dodge you haven’t seen the last of me… See you saturday in newyork/vermont #JourneySearch

  56. September 18, 2011 1:43 pm

    Ok i have an ODD question….. or maybe just ODD to me….. if you solve the first clue how do you get the second once the Hunt starts….???
    like do you have to input it somewhere or do you have to wait til a specific time when they release it to everyone???

    • Steven Barley permalink
      September 18, 2011 1:52 pm

      Hi Jenni. Personally, I’ve found the real clues to be the commercials we already have. The clues they release once the official search begins (300-mile, 200-mile, etc) are presented as videos with a specific clue and question presented after, like where can this coffee be found, drop the map pin on the location, and the next one is revealed. Those really haven’t provide much else, in terms of the final location. Although, for the West search, it got down to a 5-mile clue. It really depends on the area. A 25-mile search radius in the Midwest, with open plains, isn’t too hard to cover. Cheers!

  57. September 18, 2011 2:05 pm

    were the previous two in national or state forest/parks? I read a comment that they could only use federal land. does that include state forest?

    • Steven Barley permalink
      September 18, 2011 2:08 pm

      Both National. I don’t if they can only use … but it would allow them to approach one group, the national park service, for approval, at all locations, vs separate state park agencies or independent land owners (less chance of a location leak too).

      • September 18, 2011 2:15 pm

        thanks steven. in that case I think the mt. in the final/ lake scene might be mt.mooslamoo in the green mnts national rec area.

  58. September 18, 2011 2:16 pm

    your right steven lake Dunmore seems too populated to be a like choice…. needs to be more isolated

  59. September 18, 2011 3:22 pm

    Confirming Eagle Lake, Here is a Flickr image that matches exactly –
    Eagle Lake, New York (Where I grew up)

    • Steven Barley permalink
      September 18, 2011 3:26 pm

      Yeah, I saw that pic too and realized that my original perspective in Google street view did not move far enough west. Thanks for sharing 🙂

    • September 18, 2011 3:30 pm

      OMG thats it…. Amazing…..

  60. September 18, 2011 3:34 pm

    OK ya’ll so if you were going to head out on Friday to try to get a head start…. Where would you go and spend the night???

    • Steven Barley permalink
      September 18, 2011 3:43 pm

      Ticonderoga would be my starting point. My bet would be it’s about 25-miles from there. Just need to match up the final destination view. But, I have mixed feelings about this. There isn’t a national park in that range

      • Jen permalink
        September 18, 2011 11:11 pm

        I don’t know about the previous 2 locations, but #3 is more my neck of the woods and so many parts of Upstate and New England are really without cell coverage–certainly it could be a problem to go up there in advance, thinking that a smart phone is going to help you out with clues on the road, at 9AM Saturday. We already know “you can’t find the Journey online,” but can you find the Journey if you can’t even *get online*? 😉

      • Steven Barley permalink
        September 18, 2011 11:13 pm

        Now that could be a problem. Might not be a bad idea to map out locations with wifi, eh? 🙂

      • G. Carter permalink
        September 19, 2011 12:58 am

        How about the real-time imagery, satellite uplink or simple 4G cellular?

        Also, in terms of National Forests or Parks in New York state, the Finger Lakes are not within 25 miles, which leaves you with Vermont.

  61. September 18, 2011 3:38 pm


  62. September 18, 2011 3:42 pm


  63. September 18, 2011 3:48 pm

    Well there is only two national parks in Vermont and one National Forest….. so i am still researching all three…..

    • Steven Barley permalink
      September 18, 2011 3:51 pm

      Actually two in VT – White Mountain and Green Mountain. Green is south, White is east.

      • September 18, 2011 4:22 pm

        Correct me if I’m wrong, but White Mountain is in New Hampshire, isn’t it?

      • Steven Barley permalink
        September 18, 2011 4:32 pm

        You’re absolutely right Dale (the majority of it is). I had to double-check, Google’s map view. It doesn’t show the state line between Vermont and New Hampshire 😦

    • September 18, 2011 3:54 pm

      Strike that only one national park and a national trail

  64. September 18, 2011 3:56 pm

    could eagle lakebe the 50 mile clue then the ferry be the 25 mile clue if they took this route
    and then lake dunmore area is within 25miles of the ferry crossing?

  65. Richard permalink
    September 18, 2011 3:57 pm

    just so you all know, I found the lake thing three days ago. Just didnt want everyone to know. In fact, (I am not blowing my own horn but,) I found everything that has to do with east coast way before anyone else did. But it looks like everone and there brother are gona be out there looking for it I may not be the first that finds it.

  66. Don permalink
    September 18, 2011 4:20 pm

    Given a few knowns… the journey is roughly 300 miles away from the starting point. The journey drove through (or started in) albany NY… went through lake george NY and then into Vermont via the ferry at fort ticondaroga NY.

    If the starting point was NYC (Statue of liberty maybe?) and the journey is roughly 300 miles away, it will probably be in the green mountin national forest.

    If the starting point is Albany NY (the very unique egg theater maybe?) and the journey is roughly 300 miles away, it will be in NH’s white mountain national forest.

    • September 20, 2011 4:37 am

      It could be in the Camel Hump State Forest too up near the largely populated Burlington. You’d think the camera crew wanted to be near a large city maybe. I don’t just an estimated guess. I calculated from NYC to Albany to Eagle Lake to Camel Hump area and it was also 300 mi.

  67. September 18, 2011 4:30 pm

    Steven before you added Eagle lake to the mix you had approx 225miles traveled right???
    so now if you add that how many miles to the ferry crossing from your departure point???
    Just trying to get a fix on the 250 and 300 points to figure a final radius….

    • Steven Barley permalink
      September 18, 2011 4:39 pm

      Yes and that’s if they depart from NYC, with a visual back drop of the skyline or Statue of Liberty. Similar to the Golden Gate Bridge used for the West search. But they shortened the Midwest search by 100 miles and didn’t start from a “landmark” city. Eagle Lake only adds about 10 miles to the route 😦

      • September 18, 2011 5:21 pm

        In each of the previous two, the mileage has been a “within this radius as the crow flies”, and not highway mileage. For instance, the 5 mile clue for the West one – Sorenson’s, was only 3.6 road miles to the Journey, so don’t get hung up on highway distance.

  68. David permalink
    September 18, 2011 4:55 pm

    Steven –

    Why do you think the car is heading west (as it clearly is in the main commercial) past Eagle Lake on NY Route 74? Doesn’t seem to make sense. The video of the Vermont sign obviously places the car moving east into VT after the ferry crossing.

    The same can be said about the TK Bridge. Why is the car moving south (i.e., back toward NYC) over this span?

    I ask, in particular, because all of the primary clues in the main commercial had the Mid-west search heading west at all points while touring on Route 66 (through Yukon, El Reno, Clinton, and Elk City). I haven’t checked all of the West region points with Google maps street view but am assuming all of those shots moved from San Francisco up to the Tahoe area in a dedicated eastwardly fashion. Leaving Angelo’s Wine Country Deli in Sonoma seems to place the vehicle moving north but this still works because one can assume the actual shots of the vineyard are further up and east toward Napa before the party heads to Sacramento via I-80. Then, they continue east to Tahoe on Hwy. 50 through Placerville and beyond.

    So, if this ‘dedicated directional course’ is the case with both the West and Mid-west regions, why would Dodge include not one but two scenes that clearly contradict the New York CIty north via Interstate 87 into Vermont route?

    • Steven Barley permalink
      September 18, 2011 5:14 pm

      Hi David.

      For the West search. In the 300-mile clue, they showed Emerald Bay, Lake Tahoe (but heading South) after a drive that was consistently east (along Hwy 50). When they got to Hwy 89, apparently they traveled north, at least to Emerald Bay, then back south along 89.

      For the Midwest, the sequence that threw us off was the “Midwest drive” that included aerial shots plus the intersection with MB. No real destination, just a deviation (north). However, they were heading south in that shot, back to route 66.

      In part, I think they’re looking for great shots and wonder how much thought they give to direction (as a clue) but thus far, if they went “off route,” we have a shot of them moving back to the their general route and direction. So I’m with you. Doesn’t make complete sense, perhaps a bit of misdirection like the “Midwest drive” or Emerald Bay – or a filming snafu. I do believe that Ticonderoga is where I’d start.

      That final shot is elevated somewhat, with a lake and a run of mountains behind it, which could be on the Vermont side looking towards Lake George (no mountains on the VT side). Could be farther up along Rte 9 too.

  69. September 18, 2011 5:03 pm

    Hey guys, @stuhill here and I was on the ground for over 1200 miles total during the midwest search. I was about 15 miles from the Journey when the midwest game ended. I wanted to give a few bits of advice to help whoever win that Journey in the East.

    Here the deal, we over-analyzed the national commercial where it shows all of the clues. We thought, that during the national commercial they are showing you unique stuff that they wouldn’t use again in the regional search…but that’s not true, they reuse it all.

    In the National video, they are showing you .5 second or less highlights, that they will then go back to and reference again in the regional videos (East videos) once the competition in the east begins, but they’ll go into more depth. But, that depth doesn’t matter because Steven here has most of it worked out on this site.

    What they have already shown you from the East, and the break down that Steven and others have done on this site pretty much show you enough to make your first move. Go north to Vermont, and if you look at the West and Midwest case studies, you’ll see that he (and others) are right. It really looks like they’re heading up North.

    So, if I could redo my search. Where I went to Elk City first, (and it was found about 20 miles N or Elk City) but then over thought it and drove all over goddam Oklahoma trying to figure it out. I went West about 100 miles, then S, then N, then everywhere, then I just about lost my mind.

    If I had my chance again I would got straight to Elk City at 9AM and start covering every inch of that place, and surrounding areas that look like they might be of interest.

    So, if I was in the East search, I’d go straight to that Vermont Crossing as early as possible and cover ever square inch of back roads and natioanl/state parks in the area. Every in and out, every back and forth, everything. Just to see what the terrain looks like, and see if you can match that to the videos they put out.

    Then, as the videos come in, I’d do a few things:

    1. Watch the videos on the highest quality mobile device I could.
    2. Have a “phone a friend” at home to help me analyze in detail every aspect of the video if you can’t get the best quality in your car.
    3. Have a “phone a friend” at home, or in your car, to watch the live feed and see any potential messages that they’re trying to send you.

    That’s all I’ve got. I was in the car for 13 hours yesterday with my lady, and my dog, and it was fun, but it would have been great to get that car. If I can help you all at all send a note on twitter to @stuhill. I’m telling you all, go to VT, and do some serious back road searching.

  70. Richard permalink
    September 18, 2011 5:10 pm

    haha just say the comercial saying its still stilling in OK ready to be found. I think someone is a little confused.

  71. September 18, 2011 5:14 pm

    steven last nght i somehow got a google map of your route. however cant find it now could u send me the link?

  72. Danny permalink
    September 18, 2011 5:20 pm

    I think you should look towards new hampshire francetown has 2 streets around haunted lake called journeys end rd and dodge hill rd

  73. kathy permalink
    September 18, 2011 5:28 pm

    Stu, you sound like you did a great search. There never was a clue to go north from Sayre. If you scoll up , you will see the link for the east coast search and they closed the road to film part of it and the police had to do this. Don’t you think that is odd that a head of the police dept in that area found it? I think Dodge should dq him. JMHO

    • September 18, 2011 10:59 pm

      I didn’t know that, very interesting. The hardest thing for me was that bullsh%& Texola clue. Additionally, the Po-po has held me down before, so I have no doubt that they’d do it again. 🙂

  74. Benjamin permalink
    September 18, 2011 5:36 pm

    Steven how much do you think it matters that the car appears to be heading west at the eagle lake photo? Do you think the journey is definitely west of ticonderoga and do you think its possible it could still be in vt?

    • Steven Barley permalink
      September 18, 2011 5:42 pm

      Hi Benjamin. It is inconsistent. I mean they have gone off route but the shot always showed them heading back to their main route (9, in this case). Now, we have them moving east into VT and west, along Eagle Lake. I tend to like the New York side because of what I believe is the final shot. (Worth noting: so far, they stuck to a single state)

      • Benjamin permalink
        September 18, 2011 5:45 pm

        I hear ya, I’m conflicted because so far they have: A)stuck to a single state as you say; and B)used national park/forest as final destination. Both don’t seem possible which I don’t like. Which are you giving more weight to (i.e. are you leaning towards ny or vt)?

  75. September 18, 2011 5:38 pm

    local source told me that Oklahoma Highway Patrol officers escorted the production crew while taping at Grasslands (final site) I would think a Oklahoma Highway Patrol officer wouldn’t then be eligible to win

  76. dom permalink
    September 18, 2011 5:43 pm

    dude you are a genius. go work for the fbi or something like that. ive literally been trying to figure out what youve done and i never woulda thought of the street view thing. good shit

    • Steven Barley permalink
      September 18, 2011 5:52 pm

      Thanks Dom! I’ve done some similar work during a NBC show – Treasure Hunters. I was able to predict, using cryptic scenes for next week, where they were going, along with other contributions. It made show “must see tv” 🙂

  77. September 18, 2011 5:46 pm

    Is this the mountain and lake?

    Pat (Dennis’s wife)

  78. Don permalink
    September 18, 2011 5:54 pm

    If we’re supposed to believe that they just took a ferry from fort ticonderoga NY into Vermont, why in the world would they be shown driving WEST on 74 past Eagle Lake in NY.

    We know they’re on Rte 9 in saratoga NY at PJs BBQ and then again on rte 9 in Lake George.

    The next thing we know is they are in fort ticonderoga NY going east on the ferry into Vermont.

    They could have stayed on rte9 going north the whole way to fort ticonderoga NY or they could have gotten back on rte 87 (the highway) and went north to Rte 74 and then gone EAST ON RTE 74 PAST EAGLE LAKE to the ticonderoga ferry and then into VT.

    No matter how you look at it… they should have never been driving WEST past eagle lake… never. It just doesn’t make sense. Unless, they really aren’t going to VT and points east like they want us to believe!

    I think they are headed to NYs adirondack park. That’s where you’ll find me searching for the dodge.

  79. Don permalink
    September 18, 2011 5:57 pm

    I meant to say WEST not EAST. Sorry for the confusion.

    No matter how you look at it… they should have never been driving WEST past eagle lake… never. It just doesn’t make sense.

    • Steven Barley permalink
      September 18, 2011 6:14 pm

      No worries Don. I corrected your post 🙂

  80. September 18, 2011 6:03 pm

    im a little confused steven here’s what ive gotten thus far: nyc to lk george via i-87 no. is 209 mi then from lk george over to ticno via 9no then 76w to eagle lake then once in eagle lake head back e to ft ticno for the ferry into vermont heading no. to green mount national forest in vermont? around 300mi
    correct or not so?

    • G. Carter permalink
      September 18, 2011 6:27 pm

      In the commercial, the Journey passed Eagle Lake traveling East on 74… towards Ticonderoga, which means it took US 9 or I-87 up to Eagle Lake.

      In the other two locations, there was no doubling-back.

      • Don permalink
        September 18, 2011 6:32 pm

        That is wrong. The vehicle was driving WEST past eagle lake… away from fort ticonderoga.

        Google map/street view it. You’ll see it was not driving east.

      • September 18, 2011 7:44 pm

        It’s also wrong that they never doubled back- at Tahoe, they doubled back.

  81. September 18, 2011 6:18 pm

    Forget last question. I see the location of the mountain and lake has been found.

  82. G. Carter permalink
    September 18, 2011 6:18 pm

    Note there are differences between National Parks and National Forests and Grasslands. They are both administered by NPS but Forests / Grasslands are managed by the United States Forest Service and therefore have different rules than Parks regarding vehicles, camping, and hunting.

    I am thinking about driving up I-95 and searching the camping areas run by the Forest Service in White Mountain, especially those near bike trails. I’ll bet the vehicle and the Dodge guy (its the same guy in both “found” videos, right?) will be there by Friday; he’ll need to set up his campsite and the camera.

    • September 18, 2011 6:31 pm

      White Mountain really would not make a whole lot of sense, simply because it is so far off the path that has been pretty clearly established. My guess is set up a 25 mile radius around Ticonderoga and that’s where they’ll find it.

    • September 19, 2011 11:56 am

      there are Lots of things under the operation by the National Parks system….i have a map of them from the NPS….. and the list of types of sites 21 different types of places under their management….. including National parks, National Forests, National Battlefields, National river ways, National trails, national Recreation areas, National lake shores….. ETC….. so don’t limit it to National parks, forests and grasslands…..

  83. dave permalink
    September 18, 2011 6:24 pm

    steve any updates

  84. dave permalink
    September 18, 2011 6:30 pm

    like the question you believe ny or vt…seems like your the man to trust on all of this and thats where i’m putting my faith…

    • Steven Barley permalink
      September 18, 2011 8:12 pm

      Hi Dave. Right now, I’m pretty comfortable with Ticonderoga as a starting point, assuming a 10-15 mile drive radius. With what I believe is the final destination, elevated (above trees) with a view of a lake and mountains, I would lean towards the NY side. I’m hoping to nail that last shot of the guy removing the bike from the Journey. I’ll add more as it becomes available. Cheers!

  85. Don permalink
    September 18, 2011 6:31 pm

    we really need to know where that “chains off” store is. You can tell it was a gas station in the 50’s-70’s because of the rusted sign post.

  86. Don permalink
    September 18, 2011 6:40 pm

    Are you sure? The terrain sure looks like upstate NY and eastern VT.

    • September 18, 2011 6:42 pm

      This was already covered if you scroll up on this site.

    • September 18, 2011 7:45 pm

      Follow the link he posted, there’s conclusive proof.

  87. Jane permalink
    September 18, 2011 6:56 pm

    Steven — Excellent updates! One question – on the Eagle Lake posts the caption says the Journey is headed West … it looks in the video like they’re headed East.

    • Steven Barley permalink
      September 18, 2011 8:03 pm

      Hi Jane. Check out my google map, then switch to street view. You’ll find that the view from car is looking south. If you match the cars movement, by moving street view along, getting closer to the outcropping on the right, you’re moving west. Cheers!

  88. Jennie permalink
    September 18, 2011 7:35 pm

    What about all the grapes in the backround? have those been identified yet?

    • Steven Barley permalink
      September 18, 2011 7:58 pm

      Hi Jennie. The specific site wasn’t found (although I spent my fair share of time examining street views along a number of routes) but one would assume it’s somewhere near Sonoma, CA (near a known clue) or Nappa Valley, CA.

  89. Carole52577 permalink
    September 18, 2011 7:50 pm

    I know where —it is Hurry Hurry- it’s at Lake George —–I know the statue hurry and thin k of me when you find it. I was within 75 miles of the last one—

  90. September 18, 2011 7:55 pm

    I’m starting to lean toward the NY side. My logic on this is based on two things. One, every time you “drop a pin” on the official map, it draws a circle of radius X miles – so the mileage, to me at least, seems to be “crow flies” from the clue location, and unrelated to highway miles. For instance, the distance from the GG bridge to the Tahoe Journey was nowhere near 300 miles, even with the detour to Tahoe and even if a considerable Napa/Sonoma detour was taken. So I still say don’t get wrapped around the mileage axle. Second, I think it’s quite possible the trip into Vermont was just a detour, and there is precedent for this too with the Tahoe detour. The Lake Tahoe clue was off of the common sense path and then doubled back to it. This would explain why the Journey was headed west on SR74 at Eagle Lake, too.

    • Steven Barley permalink
      September 18, 2011 8:07 pm

      I’m pretty well in the same boat, but if I were on site, I be sitting at Ticonderoga, waiting for a bit more direction 🙂 Worth noting, at least with Tahoe (Emerald Bay) they were heading south (in the right direction) … but clearly they’ve gone both east and west 😦

  91. Carole52577 permalink
    September 18, 2011 8:01 pm

    Dammit go -its the world largest uncle sam the same statue GOOOOOOO!!

  92. Ryan permalink
    September 18, 2011 8:02 pm

    I’m with you Rob, there have been a lot of detours and don’t forget about the Texola flop. I just noticed that the NPS issued a memo today about numerous area/road closures in Green Mountain. We know from the article dated 8/30 in the Saratoga Springs paper the time frame they shot this in but these closings are within the past few days. Seems like too much liability for a bunch of crazed folks trying to find a free car.

  93. Scott Van permalink
    September 18, 2011 8:10 pm

    Steven in the twin bridge pic the car is actually headed south if you match up the pics with the trees in the background about the middle of the bridge behind the flatbed semi on street view, the otherside does not appear to have any big tree topping out of the grove ???

    • Steven Barley permalink
      September 18, 2011 8:14 pm

      Hi Scott. Someone else raised that as well. That may very well be right, creating an inconsistency (and we have a few of those with the East search) It’s unfortunate though that Google street view runs on the southbound side. Cheers!

    • Ryan permalink
      September 18, 2011 8:37 pm

      it looks like there’s a mileage marker going south too… the journey could be blocking it from the camera car’s perspective if it is in fact going south. something to watch for when the regional video is posted perhaps.

      • Steven Barley permalink
        September 18, 2011 9:24 pm

        Yeah. I watched the sequence several times and examined the street view. 1) there’s a green, square sign at the end of the bridge (video) but there’s one on each end via google street view; 2) as you point out, on the southbound view, a mile-market sign (82) … and the Journey may be blocking. However, as Scott points out, there’s one large evergreen tree that extends above the tree line, not visible on the northbound view.

      • September 18, 2011 9:34 pm

        If it were Southbound – what would that mean then? We’d have confirmed paths heading West, East and South from approximately the Lake George area.

        Obviously a northbound confirmation makes an obvious NYC/Albany departure, but does anyone want to think about what it would mean if it were south?

      • Steven Barley permalink
        September 18, 2011 9:38 pm

        Hi Brian. We have a definite north from Magic Forest and east to VT or West to Eagle Lake, so at least, in isolation, they make sense. Also, they have to start from somewhere. I like the thought of an NYC departure, like the Golden Gate Bridge, but they could start from Albany. And, there are no clear starting points north, east or west of Ticonderoga.

      • September 18, 2011 10:40 pm

        I’m sticking with the original theory. The first two both started in major cities and worked their way to progressively more isolated spots. It doesn’t make sense that they started at Eagle Lake or in Shoreham, Vermont and worked their way to Ticonderoga, then Saratoga, then Albany.

    • Don permalink
      September 18, 2011 9:32 pm

      If this is true then they drove north from albany NY all the way up to fort ticondaroga NY, over into VT via the ferry, back into NY via the ferry, west on 74 by eagle lake and then south on 87 back to albany?!

      That’s at least a 200 mile loop (depending on how far into VT they went) just too fool everyone?

      • Steven Barley permalink
        September 18, 2011 9:35 pm

        Well, we def have a few inconsistencies, unlike the last two 😦 I have a hard time believing that they would head towards Albany …

  94. September 18, 2011 8:28 pm

    Here’s my opinion where the first three pins will fall, with potential narrowing down of search areas. These circles are 300 miles at New York, 150 miles at Saratoga (PJ’s) and 50 miles at Ticonderoga.

    • G. Carter permalink
      September 18, 2011 9:19 pm

      It you assume 50 miles at Ticonderoga, then 25 miles would also encompass most all of Green Mountain except for the far Southeast corner (Pittsfield area). So if the 25 mile clue does not take us much further East, the focus of the search could be the Moosalamoo / Silver Lake area.

      The other question is, you could start looking soon, to narrow the “where?” question, leaving us with the “when?” question. Any other conjecture as to when the Journey will arrive? Is it there already? Do you agree with my proposition that he would need to set up came by Friday at the latest?

      • Steven Barley permalink
        September 18, 2011 9:32 pm

        I would even lean towards 25 miles (or less from Ticonderoga) and don’t like the idea of Journey heading back south. Silver Lake is a def possibility for VT (and there are a number of possible locations in NY). If you were in the area, you could def start to do some recon, trying to match that bike view. I’m going to check with someone who was on location for the Midwest Journey to see what kind of equipment or support was needed (e.g. did they have a crew or another vehicle to broadcast the live video) They would certainly be in the area Friday, probably with a trailer, to hide the Journey. But depending on what equipment and support was needed, they could probably arrive and set up, starting at dawn.

      • September 18, 2011 10:35 pm

        I don’t know about that, G Carter, It doesn’t start until 9am and it doesn’t take long to set up a minimal amount of equipment for a live feed.

      • Steven Barley permalink
        September 18, 2011 10:50 pm

        They did have a pretty full size crew on site. Here’s a pic: Note: there’s a trailer, to hide the Journey. So keeping an eye out for a caravan or collection of vehicles in the area, would def give you an advantage.

      • Don permalink
        September 19, 2011 12:25 pm

        It would be pretty easy to spot that bunch of large support vehicles from a plane in the sky. Even if the plane didn’t fly directly overhead. You could fly miles and miles away and still see that pack of vehicles.

        I honestly think this would have been a better, more fair, more fun contest if the vehicles were located in cities with many other vehicles.

        You couldn’t fly a plane over albany NY or any other city and pick out a certain vehicle or a bunch of support vehicles gathered together.

        However, that’s easy to do in a remote, wide open location where vehicles are not supposed to be.

      • Steven Barley permalink
        September 19, 2011 12:58 pm

        True Don. But so far, no one has gone to that length 🙂 We’ve learned a lot through each search, getting better at predicting … and I’m sure Dodge is learning from this as well. Personally, I like the idea of exploring areas of the US. If I were to tweak the campaign or contest, I would make the clues more relevant and helpful and release them slower, at least to get a full weekend of exposure.

  95. Paul permalink
    September 18, 2011 9:21 pm

    If anyone needs something else to look at, follow this link for proof of the southbound direction over the twin bridges on I-87. Forward video to 1:58 to see tree line profile that matches the hint in the commercial.

    You Tube link:

    • Steven Barley permalink
      September 18, 2011 9:50 pm

      That’s a great video Paul. You can see, approaching the bridge, the 84-mile marker, right before the bridge, the 83-mile marker (oddly, the 82 is missing on the bridge, unlike google street view). Thanks for sharing.

    • September 18, 2011 9:53 pm

      was just coming back here to post same video. definitely southbound. now what?

      • Steven Barley permalink
        September 18, 2011 10:27 pm

        Trust your gut 😉

  96. September 18, 2011 10:19 pm

    When you get the clue and are asked something to unlock the next clue, what is asked? Is the question “where did they start?” “where did they end up?” or something else like that?

    • Steven Barley permalink
      September 18, 2011 10:31 pm

      Watch the videos for the Midwest. When launched, each option (200, 100, etc) will be disabled, so you’ll need to refresh the page until the first once is enabled. You would watch the video and “answer” a related question. For the first video, it was something like move the pin to the location where they started. So, you’re not typing anything. Observe, always thinking about location. You may need to zoom a bit as the clues get more specific, then drop the marker. Like where did they stay (when a picture of the cabins was shown). Hope that helps. Just remember, with the exception of the 300-mile clue for the West search, not much was added by the “clues.”

      • September 18, 2011 10:40 pm

        Thanks. That does help. Just have my wheels turning and some of the thoughts I have depend on what is asked (or more specifically, whether they just kept asking where they ended up at the end of each little segment).

  97. John resco permalink
    September 18, 2011 10:35 pm

    How does the whole pin drop thing work? Can you explain? Thanks.

    • Steven Barley permalink
      September 18, 2011 10:43 pm

      Hi John. If you ever worked with Google maps, it’s the same. Actually, they use Google maps. You watch the video. A screen pops up re: the clue. There’s a map with a pin or marker you can grab with the cursor and move around. If you release or drop in the right location. A radius circle will appear and the next clue will be unlocked (unless it is withheld until a specific time).

      • September 18, 2011 10:47 pm

        I’ve gathered from the West recap video that the first 4 clues were available at 9am local time and the final wasn’t available until noon. Was that the case in the midwest, also? (wish i would’ve been following along for those). Thanks for the help.

      • September 18, 2011 11:16 pm

        No, the midwest clues were available at 9am, 10am, noon, 2pm and the Journey was found before the 5th clue dropped. All central time.
        There was also a 1pm special clue by email only that was essentially worthless.

  98. Ben permalink
    September 18, 2011 10:56 pm

    I think we have to remember that theyve used driving scenes and physical landmarks as just general pointers to cities and regions…. clues have almost all been specific restaurants or museums.. things with noticeable signage….

    i think that puts a lock on PJs and Magic Forest…
    and Ticonderoga HIGH probability….

    we need a VT sign…

    i’m going to call all the parks in the area pretending to be Dodge, and needing clearance for an additional trailer Saturday morning…. see if anyone will give me a hint of possibly knowing something….

    16 hours for Journey 1
    5:40 for Journey 2…
    We’ll have this one in under 3 hours…

    • alex arlinghaus permalink
      September 18, 2011 11:31 pm

      There is a VT sign, in #4 above

  99. alex arlinghaus permalink
    September 18, 2011 11:09 pm

    Is it true that the contest has to start and end in the same state?

    • Steven Barley permalink
      September 18, 2011 11:11 pm

      There has not been an official statement but for the last two searches, they did stick to one state: California and Oklahoma (both large states).

  100. Chrissy permalink
    September 18, 2011 11:12 pm

    Steve thanks for your help I have this exact location locked down of where it’s going to be.. Exact views etc… I knew exactly where the Midwest one was at 10am that morning! Im on the east coast so This one is mine! Cant tell my theories to my competition.. All clues make sense I’ll make sure I have my home partner send u an e-mail explaining just how I knew n how I put the clues together as far as final location! As soon as I see the car You’ll be the 1st to get the info to post!

    • Steven Barley permalink
      September 18, 2011 11:15 pm

      Hi Chrissy. That sounds great on all fronts 🙂 You can hit me up by email: or DM via Twitter: @stevenbarley – anytime. Best of luck!

    • September 18, 2011 11:18 pm

      I’ll bet you a Dodge journey that you don’t know where it is.

    • September 18, 2011 11:19 pm

      That’s great Chrissy. I assume you’ll be there right at 9:00 on the dot so you can simply walk right up toit when it rolls off the trailer, just in case someone else figured it out too. Looks like this one will be gone at 9:01!

      • Don permalink
        September 18, 2011 11:28 pm

        Damn it. If Chrissy knows right where it is I guess we should all just stay home Saturday. Enjoy your new car Chrissy!


  101. Richard permalink
    September 18, 2011 11:45 pm

    You dont actualy drive the car home you drive away from the camera for kicks and giggles. You will work with your local dealership on getting your dodge journey. So the car will be driven early in the morning to where it is going to be

  102. Jeremy permalink
    September 18, 2011 11:45 pm

    Simply the fact that there is so much directly conflicting information given in the commercials. Namely the differences in direction on the various videos, I’d say Chrissy does not know where the Journey is. Like all the videos there is no way to know EXACTLY where it is hidden, you simply have to search in the general vicinity until its found. I think most everyone would agree that of the three hunts this one is the most ambiguous. Good luck to you all!

    • Steven Barley permalink
      September 18, 2011 11:49 pm

      I generally agree with you Jeremy, with one exception: if you’re familiar with the area and can identify the location of the bike shot, which is a LOT more helpful (wide view, a number of landmarks: hill top, lake view, mountains) than the balloon shot or creek shot for the Midwest, you’re golden 😉

      • G. Carter permalink
        September 19, 2011 12:51 am

        Like the Main Street, Sayre, Okla split second shot. You barely got a full frame on the commercial, yet some guy recognized it from having been there and it was a valid clue.

        By the way, in the Sayre clue, the Journey is making a right turn at Main, which would have it heading east TOWARDS Elk City, instead of due north to the hiding spot. So this also demonstrates that the directionality of the car is not relevant, only the location.

      • Susan Ross permalink
        September 19, 2011 1:14 am

        The direction the car is traveling is very important or else none of this would make sense. If direction didn’t matter we might as well assume they started at Ticonderoga, went south past Lake George and south down towards Albany (which may be the case anyway since we have now confirmed they are last seen going west away from Ticonderoga and they were seen going south over the bridge towards Albany). Plus they are going to be in a State or National Park so find those first and spend the day searching them for a lake and your new car!

  103. George Costanza. permalink
    September 19, 2011 12:02 am

    I can give a piece of first hand information, i live in queensbury and commute everyday back and forth to albany. I was in saratoga when the commercial was being filmed at PJ’s, watched, ate dinner ETC. There was a lot of talk on where they were headed next. I heard Plattsburgh, Ausable river an then New hampshire as well. They could of been just trying to throw people off, who knows. But, for sure the video is 787 (the northway) south bound over the twin bridges. A lot of my family does logging in vermont and up near warrensburgh, vermont is still very washed out, in fact i cant post pictures for those who would like to see. i’m flying to florida friday or else id be hunting as well with a team of 5 in Ausable forks, plattsburgh, new hampshire, lake george and the New paltz area. good luck to all!

  104. David permalink
    September 19, 2011 12:10 am

    The how to guide shows an example showing 300 50 20 10 and 5 as the clue videos, which we haven’t seen yet. Perhaps that’s a clue too.

    • September 19, 2011 12:37 pm

      but if you look at the midwest David the clues are given at 200, 150, 100, 50, & 25 …. so may be totally different for East…

  105. Susan Ross permalink
    September 19, 2011 1:00 am

    The ferry into VT looks like a misdirection. There aren’t any other clues or references to VT, and everything else is in NY. It’s confirmed the car was last seen going WEST past Eagle Lake and away from Ticonderoga and VT, towards the Adirondack Mts and lakes region. The VT reference is just like the email clue in the MidWest meant to throw everyone off. They probably didn’t expect people to figure out the Eagle Lake clip so they didn’t think we’d figure out they are heading back to the west and into the Adirondack Mts and lakes. They apparently don’t realize how smart we are!!

    • Steven Barley permalink
      September 19, 2011 8:08 am

      Hi Susan. Yeah, this one seems to have good bit of that. At Magic Forest, they’re heading north. From that point, they’re moving south on the Twin Bridges, East to Vermont via Ticonderoga, and West along Eagle Lake 😦 And I don’t believe the VT is misdirection, they may all very well be. However, with history as a guide, for every other clue, somewhat off the general route, we always had a shot of them moving back to the primary road, including Emerald Bay at Tahoe for the West search, the Midwest drive and intersection shot in the Midwest search. That final destination shot is key and the last remaining video segment that has not been identified. Cheers!

  106. David permalink
    September 19, 2011 1:01 am

    Steven –

    Did you, or anyone else, notice that the bikes are not on the top of the car as it passes by the Magic Forest in the Lake George area (while heading north)?

    We do have them on the car heading south over the TK bridge, however.

    Adds to the inconsistency picture.

    • Jen permalink
      September 19, 2011 2:02 am

      They’re there. Just hard to see. If you pause on a big HDTV you can see them.

    • Steven Barley permalink
      September 19, 2011 8:00 am

      Hi David. Jen’s right. On the YouTube video, you can also switch from 360p to 1080i, then full screen. Because of the Journey’s speed, they’re a bit of a blur, but def there. Cheers!

  107. Danny Boy permalink
    September 19, 2011 1:30 am


    Love all the work thats been done here. It really is outstanding. Kudos, Steven.

    To that end… Dodge will be hiding this car somewhere simple. The liability is too great to be hiding it somewhere difficult. Dodge already got the bang for their buck with this promotion. Someone posted that it will be found in under three hours. I’ll bet my next paycheck it’s under an hour!

    Nonetheless… I’m taking off from work and throwing the family in the car. I’ll be on the ground by 6am. Good Luck to everyone! Thank you, Steven!

    • Steven Barley permalink
      September 19, 2011 8:03 am

      Many thanks for the kind words 🙂 Personally, if I were Dodge, I would want to get, at least, an entire weekend out of the campaign. They were still running the Midwest regional commercial through the football games on Sunday … (and it wasn’t still there, right there … Haha). Best of luck to you!

  108. Rachel Taylor permalink
    September 19, 2011 2:14 am

    Just found this site after seeing the commercial and talking to a friend on the east coast earlier today. She lives in Newcomb, NY and told me that she remembers seeing a film crew around Newcomb like 3 weeks ago with “a bunch” of those red cars in the commercial. Not sure if that gives you any clues but good luck to anyone trying to find it! Is there any way we can confirm if the cars she saw will be used in the search this weekend?

    • Steven Barley permalink
      September 19, 2011 7:56 am

      Hi Rachel. Newcomb, NY would be a trek farther west from Eagle Lake, and is somewhat an extension of that drive from 74. Interesting info … it would be great if someone grabbed a pic while they were out there to confirm. Cheers!

  109. September 19, 2011 5:09 am

    most of us THINK we know where the journey will be parked sat morning, some
    may think they know the exact location (and they are correct) do to their own great detective work, and some will know where it is going to be do to a leak from someone with access to the knowledge of the exact location on or before setting up this location sat morning.
    by 9.02 sat morning this vehicle most likely is found. steven do you know of any other treasure hunts going on now and throughout the year? regardless of the reward,
    i love treasure hunts!

    • MikeK permalink
      September 19, 2011 8:17 am

      You can find more treasure hunts at

      • Steven Barley permalink
        September 19, 2011 8:18 am

        So true Mike … been a member of that site for some time now 😉 Thanks for sharing.

    • Steven Barley permalink
      September 19, 2011 9:37 am

      Another site / group you may want to check out: I’ve been on a good many of their hunts: physical, centered in a particular area, like Richmond Va, Washington DC, Boston, MA, etc featuring codes, ciphers, etc – they’re a blast.

  110. September 19, 2011 5:27 am

    OMG!!!!!!! my computer was frozen when i first tried to post my reply and this site kept showing my post still in the reply box as though it never did post. i kept hitting post reply maybe five or six times not knowing that it did post each time. steven plse remove all but one of my same posts. i’d do it,but i think you have to be the one to do it, if possible.i’m sorry, my bad !! didnt know it posted ea time!!

    • Steven Barley permalink
      September 19, 2011 8:49 am

      All tidied up … and no worries 🙂

      • September 19, 2011 10:19 am

        thank you steve! will you be updating your google route on your map soon?
        what should we expect from the clues on sat morn when its live? is there anything your hoping for?

      • Steven Barley permalink
        September 19, 2011 10:27 am

        There really isn’t much more to add to my google map right now. We’ve identified every segment or sequence of the video, except for the final destination (bike shot) – much like the Midwest search – plus we’ve added PJs. With the West search, in the first clue (300-mile), they gave us Hwy 89, which took you farther west, and Emerald Bay (which took longer to identify). That added about 10-15 miles to the route. With the Midwest search, they added a main street shot of Sayre, about 10 miles from Elk City (although Elk City was closer). The radius searches haven’t really added to what we already knew.

        What I hope and expect in the very first clue (either 200 or 300 mile) is first, that number: 200 or 300 to quickly rule in or out some possible destinations; second, the starting point (hopefully NYC, maybe Albany) to give direction, hopefully northbound. Cheers!

  111. September 19, 2011 5:31 am

    just keep the last post of my same. delete the first 4 of them if you would. crazy sorry

  112. September 19, 2011 5:42 am

    to chrissy and everyone else on the east hunt posting on this site.. if you find this car plse come back here and let all of us know who you are by your user name and that you found that car. steven has been stellar!!

  113. Judy permalink
    September 19, 2011 9:58 am

    The eagle lake is on the north side of route 74, so the vehicle is traveling east possibly towards a vacation spot in Addison or Panton, VT. Our route requires the somewhat obscure Ticonderoga Ferry. Lake Champlain is known for its bike trails so it makes sense the view of bikes taken off car could be anywhere along those bike routes – that’s 1200 miles across 2 countries, 2 states, Assuming the ferry crossing is the last clue, then the Rebel’s Run bike trail is probable. I cant find the actual route to follow, but I am still looking. I thought Mt. Independence would be a fitting site to end this because of its name and theme wise it fits – make a journey, be a rebel, be independent. It is within 10 miles of the welcome to VT sign, but the view from there does not match. Is it clouds or mountains on right side of picture of bikes being removed from top of car?. It looks like part of a lake on left side? . . .

    • Steven Barley permalink
      September 19, 2011 10:03 am

      Hi Judy. Eagle Lake is on the north side but the view is south – and direction of the Journey is west. You can use the google map I’ve added, use street view for the marker, then reproduce the direction of the video sequence by moving towards the outcropping / building structure on the right, and you’ll see that you’re moving west. Cheers!

  114. September 19, 2011 10:10 am


    Thanks for all the help. On Friday at 2:00, my brother and I left Grand Forks, ND and drove straight to Yukon, OK. Arrived at the Starbucks at 8:56 to catch the first clue. From there we determined that it would be around Cheyenne and Strong City. We drove straight there and got to one of the gravel roads leading to the car at 11:00. We came to a T intersection and decided to turn around. if we turned left, we would’ve found it by 11:05. Man I am tempted to make the 1500 mile trip to lake george. Thanks for the help .


    • Steven Barley permalink
      September 19, 2011 10:15 am

      Hi Andy. My pleasure entirely. Hope you had a blast. Unfortunately, there can only be one winner, so you need to enjoy the moment and make an adventure out of it 🙂 Sorry to hear you were that close … ouch. The clues will only get you so far, then it’s a matter of trusting your gut … and a little luck 😉 Cheers!

      • September 19, 2011 12:21 pm

        Sad thing is that I trusted my gut to get down that road, then the 32 hours of no sleep said, you are crazy, turn around. It was the adventure of a lifetime.

      • Steven Barley permalink
        September 19, 2011 1:01 pm

        That’s the tough part of this. The clues will only get you so far, best case, a 5-mile radius search. Beyond that, it’s trusting your gut and luck. I think you nailed the important take away though, make an adventure out of it, enjoy the experience, create some memories. Cheers!

  115. September 19, 2011 10:35 am

    trying to figure out if the earlier commercial pic where the car is on a road to the right of rocks, with a lake in the background (there is is some sort of stuff on the ground to the right of that lake…like an airport runway) is in VT or in California near lake Tahoe. The trees are similarly tall. I wish I knew what kind of trees these are to be sure. Can you help Steven? Thank you!!

    • Steven Barley permalink
      September 19, 2011 10:42 am

      Hi Amy. I know the scene you’re referring (0:20-21). Because of the color of the exposed rock (and abundance), type of trees and elevation, I’m pretty sure that’s a shot near the Eldorado National Forest and Tahoe area. Cheers!

  116. Aimee permalink
    September 19, 2011 10:39 am

    I just found out about the competition last night and I live right in between all of the clues. I would love to venture out and make a go for it on Saturday morning. I am trying to figure out where to start. Since I live right here, close to Lake George, I could get up early and start looking at some VT state parks by 6am.

    • Steven Barley permalink
      September 19, 2011 10:49 am

      HI Aimee. If you live in the area and can identify the location for the probable final destination (pic in East post), in advance of Saturday, you might just be the new owner of a Journey 🙂 I would definitely consider some advanced recon as well, because they will have a pretty large supporting crew, see pic on the East post. Best of luck!

      • Aimee permalink
        September 19, 2011 10:56 am

        There are three problems, that part of Vermont was hit very badly by hurricane Irene and there are still some road closures. Next, for anyone who is familiar with that area, there are so many trees, that you could VERY easily hide people, a car, and anything else associated with it. Third thing is Vermont has very bad cell phone service in that area. You are lucky if you can find service, let alone search the web on your phone to view the clues!

      • Steven Barley permalink
        September 19, 2011 11:16 am

        You’re right Aimee. The road conditions (from Irene) and cell phone service in Vermont has been mentioned as potential barriers. I can’t speak to the road conditions but it would def be a good idea to know where those wifi hot spots are 😉

  117. September 19, 2011 10:42 am

    steven in the past 2 hunts how close did your predictions come to the exact locations of where the cars were found? just wondering. i know u were only online instead of phys hunting on site.

    • Steven Barley permalink
      September 19, 2011 11:00 am

      I started late for the West search but had the mini-mart identified initially (about 20 miles, as the crow files, from the final destination). Hwy 89, plus Emerald Bay was added the morning of, and sent you further west (but you may have been misled by the Tahoe shot). With the Midwest search, I think everyone had a solid drive west to include Elk City (again, about 20 miles, as the crow flies, from the final destination). If I were a betting man (and I’m not) I would put the final destination about 20 miles from Eagle Lake and the VT crossing.

    • Steven Barley permalink
      September 19, 2011 12:25 pm

      Minor correction. We had Hwy 89 from the introductory clues, which did put us even closer.

  118. Aimee permalink
    September 19, 2011 10:50 am

    Is there any order to the clues in the commercial?

    • Steven Barley permalink
      September 19, 2011 11:09 am

      No. Not in the general, introductory commercials, nor the 200/300 mile clue. For example, with the Midwest 200 mile clue, you had:

      OK City
      Route 66 National Museum (Elk City)
      El Reno
      Yellow Bridge
      Midwest drive
      Final destination

      Expect for the start, then Yukon and the final destination, the order was mixed. So, you’d need to be very aware of what we already know and note what new has been added to the mix.

  119. September 19, 2011 10:56 am

    Thanks Steven! Do mind sharing why White Mountain got totally tanked? or is it still something that is on the radar?

    • Steven Barley permalink
      September 19, 2011 11:13 am

      I can’t say that it has and a lot will depend on the first 200 or 300 mile clue. If they start from Albany, NY, then it’s within a 200-mile radius. If they start from NYC, it’s at 250 … but, we also know where the last two wound up 😦 And with the last two, the farthest directional clue we had was about 20-miles, as the crow flies, from the final destination.

      • September 19, 2011 11:33 am

        You are so cool to share this stuff… Thanks again and please don’t let me harp. I never did get where the mid-west ended up in the BKF…..Do you know exact info on that? I saw your crew member shot. Obviously the bottom right hand corner was the place, but just curious more info on that find. May i ask how you happened upon the crew member shot? Thanks again- Amy 🙂

      • Steven Barley permalink
        September 19, 2011 11:40 am

        Go to Dodge’s YT page ( and check out the clue “zone” – you’ll see the marker in the map. Jessi, one of our contributors participated and took the shot (plus one of the journey on location) herself 🙂

      • September 19, 2011 12:15 pm

        Thank you!! Silly me. 🙂

  120. September 19, 2011 10:58 am


    I isolated the background from the video here:

    There are a couple of editing artifacts, but other than that I think it depicts an accurate landscape.

    Feel free to post at the page top if you like my work. (credit would be nice 🙂 )


    • MikeK permalink
      September 19, 2011 12:10 pm

      Nice job! Thank you.

    • Steven Barley permalink
      September 19, 2011 12:13 pm

      Great job editing 🙂 I’ve added to my post presented with the default width but you can click for a higher res version (and credited you). Many thanks!

  121. Aimee permalink
    September 19, 2011 11:15 am

    The big question about the bike picture is to see if the mountains in the background are the Adirondacks or the Green Mountains, that will help determine what state they are in. As you drive down 87 in NY you look across Lake Champlain at the Green Mountains and as you drive route 7 and 22A in VT you look at the Adirondacks. I noticed there is some questions whether the Journey is in NY or VT. They look a lot alike.

  122. September 19, 2011 11:30 am

    i am so excited about this Journey Search…. but alas i can not go in person…. i live on the western edge of the eastern time zone…… and my car is very unreliable….. a 1992 buick that i just had to put $400 into getting repaired…. and am pretty sure it wouldn’t make the 1000 plus mile hunt….that compounded with the fact that i have been unemployed for over 14 months….. so flying and renting a car is out of the question….. its been so soo much fun here looking on the internet and finding clues…. but i Wish you all the best of luck….. and maybe just maybe whom ever finds the Journey will name her after me…..

    • Don permalink
      September 21, 2011 10:58 pm

      Jenni wanna be my computer person? I’ll be searching and could use a person of your caliber to help point the way

  123. Adam permalink
    September 19, 2011 11:34 am

    I think I figured out where that last photo is… but I’m afraid to mention where, or what my logic is.

    • Steven Barley permalink
      September 19, 2011 11:46 am

      Hi Adam. That’s your call. We’ve got a great group here 🙂 that can help vet the location, if you don’t mind the scrutiny. Of course, if you’re in the hunt, there’s nothing wrong with holding it close to your vest. If you’d like to share/discuss privately, just let me know. Cheers!

  124. September 19, 2011 11:56 am

    OK, I’m gonna try to stop my questions for just moment here today… 🙂 This is my last for now. The :32 shot. Ca or east coast? I keep looking for that lake and while silver lake looks fabulous….. that ridge over the right side is throwing me off of it. It’s such a harsh clearing and honestly, I don’t see any lone trees there or same mtn range backgrounds. Is the :32 shot something to consider or is it obviously Ca? 🙂 Thanks! We have to figure out if our D.C. to New England drive is worth the effort with our tiny kiddos. lol! Maybe we’ll get some custard on the way. 😉

    • Steven Barley permalink
      September 19, 2011 12:20 pm

      No worries Amy. I’m pretty sure that brief shot at (0:32) is from the Eldorado/Tahoe area and part of the earlier sequence … especially given the lack of trees. Not too much of that in the Eastern mountain regions. And on the drive, yeah, an understandable, personal call. Cheers!

  125. September 19, 2011 12:07 pm

    For those of you thinking about Green Mountain at a location you might what to THink again….. i just found this and the US forest system site……

    Forest Order (Areas Closed)

    ” Tropical Storm Irene has caused extensive damage to the Green Mountain National Forest’s forest roads and recreational trails.”

    this includes Middlebury/Rochester districts…..and Manchester Districts…
    here is a link to the web page talking about this!ut/p/c4/04_SB8K8xLLM9MSSzPy8xBz9CP0os3gjAwhwtDDw9_AI8zPwhQoY6BdkOyoCAPkATlA!/?ss=110920&navtype=BROWSEBYSUBJECT&cid=FSE_003853&navid=091000000000000&pnavid=null&position=BROWSEBYSUBJECT&ttype=main&pname=Green%20Mountain-%20Home

  126. Adam permalink
    September 19, 2011 12:33 pm

    In the beginning of this board with regards to the East search you say “Bottom line: it is possible with what we know before the hunt actually begins, the route could be extended up 15 miles.Bottom line: it is possible with what we know before the hunt actually begins, the route could be extended up 15 miles.”

    Why only 15 miles? Do you think its possible that they could start at NY, and begin with a 300 mile clue? Putting the final location well outside of Ticonderoga?

    • Aimee permalink
      September 19, 2011 1:03 pm

      So are you stating that you think the final spot is within 15 miles of the Ticonderoga Ferry landing in VT? NYC to Ticonderoga is 250 miles, don’t you think it could be within another 50 miles of that staying within the 300 miles of the other journey?

      • Adam permalink
        September 19, 2011 1:11 pm

        I haven’t studied the other two locations much, because I’m focusing my efforts on this one. What I’m saying is, could the clues that have been figured out already simply be the beginning legs of a longer route. Could the 50 mile clue be at Ticonderoga, when the Journey crosses into Vermont, leaving us 50 miles into Vermont to deal with. That would allow some legs into the Green Mountains, and even up along Lake Champlain into Burlington…. where there are some interesting bike paths.

      • Aimee permalink
        September 19, 2011 1:18 pm

        I know, the 50 miles into VT from Ticonderoga is HUGE and includes a lot of forest land, closed roads and no cell service. I personally think they are not going to pick a location too remote because of these problems. I also think heading up towards Burlington would be to far north into the “city”. I am assuming Adam that you are familiar with the area and/or live in the area.

      • Don permalink
        September 19, 2011 1:19 pm

        “Could the 50 mile clue be at Ticonderoga,”

        Possibly. Yes.

    • Steven Barley permalink
      September 19, 2011 1:19 pm

      Using history as a guide, yes.

      With the West search, using just the introductory commercial, you had the mini-mart about 10-15 miles away, as the crow flies, and a reference to Hwy 89 (even closer). For the Midwest search, we had Elk City, about 20 miles, as the crow flies, so I really should say the route or search radius could be extended by 20 miles. However, we have conflicting shots: West past Eagle Lake and East in VT (assuming they’re running through Ticonderoga) … and even south through the Twin Bridges.

      If that’s not enough, they could throw a real monkey wrench with the very first clue (200 or 300 mile) clue – so far, they haven’t done that (but the Texola “exclusive” clue was a stinker) I wonder how closely they’re monitoring the online discussions and I’m sure they would have preferred the Midwest search run longer (b/c they were running commercials on Sunday). I don’t know if they’ve already edited the clues coming Saturday and it’s set in stone, or if they have a couple of versions.

      With that said, I’m hoping the first clue gives the boots on the ground clearer direction, in particular, the range (200 or 300) and the starting point. The question will be: what else will they add?

      If I was physically doing the hunt though, I’d start from Ticonderoga and be prepared to drive within a 20-mile radius – and I’m not short-selling that kind of coverage, that’s a lot of ground to cover. Luck will be a factor unless that last shot location can be identified (and assuming it is the final destination).

  127. Hannah permalink
    September 19, 2011 12:53 pm

    Does anyone else feel like this site is getting annoying? If there are still 5 days left until the “search” everything is going to be posted here and there will be a dozen cars parked right next to the site waiting for it to go live. It will be over by 9:05 and most likely none of those people made any effort to actual figure out the clues themselves, they just drove to that spot and sat there at 6am like some kind of Black Friday sale. Thoughts??

    • Steven Barley permalink
      September 19, 2011 1:23 pm

      Hi Hannah. I’d like to believe the site is helpful vs annoying 🙂 but to each their own opinion. You’ll find that with the past two searches, even having what we knew for each, in advance of the start on Saturday a.m., there’s still a lot of ground to cover and a good bit of luck involved. It’s true that the Midwest search lasted about 5 1/2 hours, a great deal less than the West search, but there are some misgivings about how the events unfolded and who found the Journey. Cheers!

    • Ryan permalink
      September 19, 2011 1:37 pm

      I don’t think it’s annoying at all. Most aren’t able to physically be in the mix on the search, so this is a fun way to collaborate with like-minded people. I think Dodge has made this predictable to an extent from how they’ve conducted the first two events. They’ve given us an idea of how the video clues relate to the actual search the day of, but I think it would be awesome if they threw the east search a curveball. If they held all 3 on the same day, that would have been great!

    • Adam permalink
      September 19, 2011 2:03 pm

      I agree, IMO its certainly not “annoying”. This is a contest for a free car. Of course those who have the motivation and opportunity to find a FREE CAR are going to use every advantage possible to do so.

      You can make a contest as difficult or as easy as you choose. Dodge had to know that almost every location given in their introductory video was going to be identified.

      I still think the last location is going to be well outside of the range of any of the clues shown in the video, because they must have realized as time went by, internet crowds would be scrutinizing the clues.

      I’m among those who think they have a pretty good bead on where the last location is going to be, and if a miracle takes place and I find the car, I’d be quite pleased with all the help brainstormed here.

  128. Don permalink
    September 19, 2011 1:15 pm

    Steve, I tried to email you at the link you posted to Chrissy above. It came back to me. Can you repost your email or just contact me directly please?

  129. September 19, 2011 1:19 pm

    Something else to think about is that the West and Midwest all had a BRIDGE in their beginning clues…… so maybe the Twin bridges really PINPOINTS Albany as the Starting point…

    • Steven Barley permalink
      September 19, 2011 1:31 pm

      Actually Jenni, the Yellow Bridge for the Midwest search was in the middle … but I’m leaning towards a south NY departure. I’m definitely going to spend some time looking at the Albany skyline. OK City caught me my surprise 🙂

  130. September 19, 2011 1:30 pm

    Steven, at what point will you stop posting information here? I mean… if you identify the end point, what’s the fun?

    • Steven Barley permalink
      September 19, 2011 5:46 pm

      And now, I find myself in that dilemma. I believe I have the final location but have just posted a pic as proof. Let’s see what happens next. 🙂

      • Adam permalink
        September 19, 2011 6:05 pm

        That’s an interesting photo, but I don’t think its the right spot. Look towards the right shore, how much land and trees there are going from the water up to the back ridge. Even the difference in the angle of the pictures doesn’t seem like it could make up for that amount of land.

        I’m in the same boat though, I have a photo where I think it is, I guess the difference is that I’ll be at that location come Saturday morning unless I see anything convincingly contrary to my evidence.

  131. September 19, 2011 1:33 pm

    And I’m not saying that to be rude, obviously… I’m just curious.

    • Steven Barley permalink
      September 19, 2011 3:21 pm

      🙂 I did decide, at the very least, that if I find the final location, I’ll post proof (so I won’t be one of those after the fact “guys” who knew where it was all along) 😉

  132. September 19, 2011 1:39 pm

    If this many people know about this site already, there is no possible way that Dodge hasn’t taken a look as well. And seeing as how there are conflicting directional shots–the bridge, the lake shot, the ferry–this thing could be anywhere. Anyone who claims to know exactly where it is is a product of the internet age and is only lying to themselves. Truth is, this thing could be almost anywhere in upstate New York or even as far east as Vermont or New Hampshire. We don’t know if the starting clue will be 300 miles or 250 or even 350. So there is literally no way to know where it will be yet (hence the fun). I’d like to think that the bikes being taken off shot is not the final destination. I’d also like to think that Dodge has a couple final destinations to choose from. This site has been cool in that it’s really impressive Steven has been able to figure all of this out, but I think Dodge is going to take this into account–hopefully–and make this search a little tougher than it seems to be right now.

    • Don permalink
      September 19, 2011 2:01 pm

      I totally agree. They’re reading this blog and if we’re spot on or within a few miles, I am sure they’ll go to plan B. They won’t make this last one too easy.

      I hope we see more of these cool games in the future.

      • Steven Barley permalink
        September 19, 2011 3:19 pm

        Here’s the thing Don: they have shown us the final location for, at least, the last two (and I believe all three). They need advanced approval … but I don’t disagree that they could have a contingency plan (plan B) for whatever reasons, correcting when they release the regional clue. For example, what if they have it in White Mountains (and the park and roads are impassible)? The conflicting direction in known clues is enough already 😉

    • Steven Barley permalink
      September 19, 2011 3:24 pm

      Not tooting the new blogs horn, but yeah, around 17,000 views in just three days. 7,700 alone on Saturday.

      • September 19, 2011 3:37 pm

        That’s awesome, Steve. I’m beginning to think you’re really Nick Cage from those treasure movies. It’s all starting to add up now. haha. By the way, what do you make of people using airplanes and what not for assistance? It seems a bit extreme, but with terrain like this, it also seems like the perfect way to do it. Not that I have access to a plane or anything. Oh, and lastly, have we heard anything else about that whole “has to start and end in the same state” rule? I wonder if there’s someone we could ask about that.

      • Steven Barley permalink
        September 19, 2011 4:22 pm

        Hi Spencer. During my initial claim to fame (during the NBC show Treasure Hunters), my online avatar was:
        T Hunter
        😀 Love the movies. I guess you use whatever resources are available to you (it has a value of about $44K) but I wouldn’t be a fan. I like the ‘ol gumshoe meets hi-tech method. I have not heard a thing about the start and finish “rule” – and I’ve read through their official rules. I understand both sides of the argument though. Cheers!

      • Don permalink
        September 19, 2011 5:14 pm

        Toot toot! You and Dodge both deserve the accolades! What a cool ad campaign!

        It just goes to show how a great ad campaign and a recession (depression?) bring out droves of enemployed people (with tons of time on their hands) who would love a brand new vehicle but aren’t able to go buy one.

  133. Rachel permalink
    September 19, 2011 1:41 pm

    First of all I want to congratulate you on your detective work! It is much better than mine. I had narrowed it down to Ticonderoga but I wasnt sure where to go from there. I have a thought but I dont want to put it out there for everyone to read. Could you email me personally at and I will tell you what I am thinking? Thank you.

    • Steven Barley permalink
      September 19, 2011 1:44 pm

      Hi Rachel. Just shot you an email. Cheers!

      • Rachel permalink
        September 19, 2011 10:36 pm

        Did you get my reply back to your email earlier? You didnt reply back so Im not sure if you actually got it.

      • Steven Barley permalink
        September 19, 2011 10:38 pm

        I did. Sorry, I’ve been a bit preoccupied 😉 Give me a moment …

  134. Jessica permalink
    September 19, 2011 2:02 pm

    Since it’s going to be in a state park maybe we should put together a list of state park areas west of Eagle Lake off of 74 or even west of 87 and create a radius from both NYC or Albany to see what falls in that range. I saw that one woman mention they saw a film crew and a bunch of red Journeys a couple weeks ago somewhere near Newcomb, NY which according to the map makes sense (and there are also a lot of lakes). Does Newcomb, NY fall in that radius? If so, I am gonna head up there Saturday morning for the great search!!

  135. Jason permalink
    September 19, 2011 2:20 pm

    Hey Steven! Great detective work! I was blown away that you found that ferry crossing sign. My friend and I were on the same thought process of the final Journey being left in a national park, which would make sense because of Dodge’s message of getting people to explore the world wide world and sending them to some of the nation’s best natural retreats. I had several clues I was working on solving, and then I found your website, which solved all of them but one. In the very beginning of the first commercial (where a lot of general clues are generated) at 0:05 seconds the Journey comes around a bend and drives by a roadside convenient store. The name of the store is blurred out, but nothing else is. The road is cutting through a mountain range and there is a significant (I believe) rock formation on the top of the mountain ridge in the background. This scene was not in the west or central regional specific commercials, so I believe it is a clue to the third. I didn’t read all the posts on this page, so maybe you have already addressed this scene. If not, I hope I could contribute to your sleuthing. We were going to go hunting, but once we discovered this Journey was being hidden all the way up north, us Floridians are sitting this one out!

    • Steven Barley permalink
      September 19, 2011 4:27 pm

      Hi Jason and thanks a bunch 🙂 Check out my West post for that mini-mart (it was a challenge to identify but fun) Don’t forget that you can switch these commercials to hi-def 1080i. Cheers!

  136. Don permalink
    September 19, 2011 2:31 pm

    I live in the area that’s being shown in the TV commercial video. I have an idea where I think it’ll be found.

    I am taking my RV (with scooter on the back) to that town on Friday night. I’ll be camping out and awaiting the 1st clue on saturday morning. I’ll have my laptop and can create a wifi hotspot with my iphone (if I have a cell signal) for internet access.

    I’ll be zipping around on my scooter (it does 65mph) checking all the dirt roads and paths when it may be hidden.

    My significant other is working all day Saturday. Bummer!

    If there’s someone who is too far away to join the physical search in the East but still wants to be involved, I’d love to have a partner sitting at home on the computer waiting for the videos and calling me on my cell phone with updates.

    I assume that the videos will be released in the eastern standard time zone so you’ll have to keep that in mind while you’re waiting for them.

    • Paul permalink
      September 20, 2011 6:49 pm

      Don, I don’t live in the area, but I will be making the journey with the family as a fun adventure. I would love to be a part of someone finding this thing, so if you want to share forces, send me an email. If not…. see you up there! I’ll be the one sitting in the journey at the finish line 🙂

  137. dave permalink
    September 19, 2011 3:55 pm

    hi again steven,

    Just a quick question…you said the bikes are the key to the east coast…if that is true why were the bikes being used for the 25 mile clue for the west hunt?

    • Steven Barley permalink
      September 19, 2011 4:42 pm

      Hi Dave. Bikes are the theme, if you will, for this one. You see them crossing the Twin Bridges and at Magic Forest and then they end up, apparently, at a place to go mountain biking. For the Midwest, it was the hot air balloon and for the West, they started by loading Kayaks into the Journey and ended up near the creek. You’re right about the bikes uses in the 25-mile clue though (only to show the Tahoe water bottle), makes you wonder where they got them?

  138. September 19, 2011 4:09 pm

    they are in both….and while i think they could be a clue, I’m not sure that these are necessarily *based on* or anchored by those keys: canoe, balloons,… bikes. So far, they have not been explicit in their direction giving.

  139. Rachel Taylor permalink
    September 19, 2011 4:21 pm

    Anyone familiar with state parks west of Eagle Lake or even west of Route 87 in NY? I think I’ve got the final scene pin-pointed so let me know if you want to work together to scan the area. Winner take all!

    • dave permalink
      September 19, 2011 4:23 pm

      rachel email me

    • Megan permalink
      September 19, 2011 5:10 pm

      “…if you want to work together…”
      “Winner take all!”

      • Isoruku permalink
        September 19, 2011 7:40 pm

        Thank you Megan, I thought that was weird too…

  140. Ray permalink
    September 19, 2011 5:03 pm

    Just a theory, but based on all of the sights that have been posted, I was thinking what they all had in common. So here it goes:

    Twin Bridges – Built by Kościuszko who arrived in Colonial America a month after the July 4, 1776 Declaration of Independence.

    Uncle Sam – A symbol of independence.

    PJ’s BBQ – An American known food on Independence Day

    Eagle Lake – A symbol of American Independence

    The street sign shot in Vermont suggest Hwy’s 73 & 74. Hwy 73 travels South to none other than….

    Mt. Independence State Park, Vermont. If I had to chose a theme for the last Journey, it would be to live the American dream and have the freedom to travel the United States. What gave us that dream was our Independence.

    In all, I would have loved to take the 900mi trip at a chance to find this Dodge Journey, but if I can help out another American family by helping them solve the clues, then that’s really what America is all about.

    • Elaine permalink
      September 22, 2011 9:36 pm

      Ray, Steve and Don, I think you nailed it! This is amazing sleuthing and I’m glued to your problem solving skills posted in this blog. You all deserve a new Journey in my book! I think it will be in a national park or trail, and maybe it will be easier to bike to it rather than drive to it. I also think Dodge may be moving it to a new location. Yes, they will blow their budget to do it, but haven’t you noticed there are no new commercials? And they aren’t saying “Here it is, just find it and it’s yours”? I’m pretty sure they did show the final location for the other two 2 days before the “start” and I think that’s why they are delaying the start until noon. They need to do some major editing. I’m in Michigan and too far away to search for it, but I’m originally from upstate New York and it will be a beautiful drive to search for it. I’m kind of surprised they aren’t planting fakes out there to throw people off, but hindsight is always 20/20. Great job on this ad campaign, Dodge, and great puzzle solving skills to all of you, especially Steve. You are amazing!

      • Steven Barley permalink
        September 22, 2011 9:40 pm

        Hi Elaine. Thanks for the kind words and I think you’ve pretty well summed up where we are, and they are right now 😉 What I have found interesting, from a number of references, that in filming, they always had a number of Journey’s available. I agree with you, the day of, I would have a number out. Great advertising, great game play. Cheers!

  141. Nick C permalink
    September 19, 2011 5:06 pm

    Paradox Lake Maybe ????? I like the name anyway…. so the Adirondack state park is not a National park but it is considered a National Historic Landmark…. so i dont know if that helps or if that will count as close enough to a National Park to hide it there?…. Also Steven once again I just want to say you are the man, you are kinda like a Dodge Journey celeb now! lol

  142. Nick C permalink
    September 19, 2011 5:14 pm

    Oh also I want to bring up the exact location of the Midwest Journey…. If you really looked close at street view on Google Maps it seems like it was actually on private land because there are farm houses around there and driveways and so forth. And was it just in the middle of a field? would you have to off road it to find it? Because on the map it really looks like it was just off the road in the middle of a farmers field? But technically in the “Area” of the National Grasslands, (which i totally called btw) Any thoughts?

    • Isoruku permalink
      September 19, 2011 6:10 pm

      I also anticipated that it would be the Black Kettle grasslands last week, mainly because it was the most pristine area with wild grass that seemed to match the final clue in the commercial and was reasonably close to Elk City. Got there Sat morning and did many grid searches in areas that looked likely. My closest was a grid search about a quarter of a mile north of where the Dodge was. (In other words, I took the E0940 Road east of 47, but went north to do my grid searches instead of south. Oh well…) But I ran into a fellow searcher later on who complained that he too was there, but didn’t take the correct dirt road because “it looked like private property.” In many federally managed wild areas there is a checkerboard pattern of private and public land. Black Kettle is no exception due to natural gas pipelines (underground) and cattle/bison grazing. I didn’t let this deter me, since what are they going to do? Shoot me? I don’t think it was “off road,” but it apparently the “private” look of the road did deter some people.

    • Judy permalink
      September 23, 2011 5:45 pm

      I think Dodge should upload a picture to google earth at the exact sites where the cars were located. Were there even roads to the location that can seen on maps? I thought it was found north of E0940.

  143. Tony permalink
    September 19, 2011 5:26 pm

    Lake Placid is 293 from NYC. Just sayin

  144. Ken permalink
    September 19, 2011 5:34 pm

    Eagle Lake and surronding roads the elevation does not look right , the lake sits lower on the video

  145. Ken permalink
    September 19, 2011 5:38 pm

    Look at the very first video and it shows 5 pics of clues in the 5 mile pic the Truck is in the middle of a road. if you compare these pics with the allready found clues you will not see these same pics on the 5 clues

  146. Nick C permalink
    September 19, 2011 6:05 pm

    What are you talking about Ryan? Take credit for what? What did you find out?

  147. Nick C permalink
    September 19, 2011 6:06 pm

    Also what other forum are you on? whats the name?

  148. September 19, 2011 6:06 pm

    That would explain so much. I thought it looked way too “pretty” on that grass to be anything other.

  149. Adam permalink
    September 19, 2011 6:17 pm

    Just take out the periods at the end and you can see the page

    • Isoruku permalink
      September 19, 2011 6:33 pm

      Thanks Adam – I can’t believe I didn’t do that…

  150. david permalink
    September 19, 2011 6:34 pm

    Sorry to be the one to bring bad news but no bikes are allowed so if steven is right about the bikes that can’t be the place

  151. Crystal permalink
    September 19, 2011 6:34 pm

    Steve! Thank you so much. I am making the trip from Indiana! Thank you for your help!

    • Steven Barley permalink
      September 19, 2011 6:49 pm

      A word of warning Crystal. The final location may now be known. I’m hoping I’m wrong (as well as some others) but I feel pretty confident about the location. I guess will be finding out if Dodge has a plan B

      • Crystal permalink
        September 19, 2011 6:58 pm

        I hope they have a plan B, because I am still trying to catch up with all of the sleuth’s from Plan A.
        But if everyone has it figured out, then maybe Dodge will change it 🙂

      • Pat permalink
        September 19, 2011 7:38 pm

        I had to post just to compliment you on your detective work. I think the panoramio picture matches up great, just taken from farther west and a lower elevation. That area is going to be a madhouse Saturday morning, in fact I imagine people are showing up now to get a parking spot. Someone be sure and post lots of pictures.

      • Paul permalink
        September 20, 2011 6:54 pm

        Steve, did you ever officially share this “known location” with all or is this something someone privately sent you and you believe confirmed? I am planning a trip from south new jersey, would just love to know I have a fighting chance.

      • Steven Barley permalink
        September 20, 2011 7:29 pm

        Hi Paul. That’s a complicated topic 🙂 The (somewhat) short version is: when I learned the location might be breaking on Dodge’s YouTube site, I published a composite image I had created earlier in the day, matching ridge lines but only proposed it was the same, adding that I would not reveal the location. That was my plan when asked, point blank earlier in the day by another Treasure Hunter’s fan 😉 If I knew the location, I would provide proof so as not to be one of those guys who knew it all along 😦 To your point however, the location was well discussed/shared on Dodge’s YouTube site, so I think it’s fair to say, it’s somewhat common knowledge. Several here shared the same pics and location (but I’ve removed references as it became pretty controversial). Cheers!

  152. September 19, 2011 6:54 pm

    This may be a stupid question, but why were there four red journey’s on Aug. 30th at PJs BBQ?? Are they giving out a 4th one?

    • Adam permalink
      September 19, 2011 7:17 pm

      I’m not sure where the information comes from that there were 4 Journey’s at PJ’s BBQ on August 30th, but assuming its true, I would guess it was for filming purposes. Its not like those four are the four being given away, I don’t think you actually drive away in the car that is pictured on the live feed, I’m pretty sure the rules say you work out delivery with a local dealer. So… don’t get your hopes up about a secret 4th contest.

      • Shawn S permalink
        September 21, 2011 12:51 pm

        The mention of 4 red Dodge Journey’s at PJ’s Saratoga Style BBQ was in the article by the Saratogian, stating they had 4 of the red Journeys on site for filming.

    • September 20, 2011 3:47 am

      One possible answer to your question is that having 4 vehicles on set is a way to ensure no production delays.

  153. LeahEames permalink
    September 19, 2011 7:23 pm

    Steven, this is great. I love to read how people come up their research. I LOVE IT!

    • Steven Barley permalink
      September 19, 2011 7:27 pm

      Thanks a bunch 🙂 It’s a wonderful digital age …

  154. Steven Barley permalink
    September 19, 2011 7:25 pm

    Hi Donna. Understand that I did not want to publish the actual location and had been sitting on the probable location for the day. Around 4:45pm EST, when I learned that someone may have identified the location, I only posted a picture of the probable location without identifying (a composite shot, matching points).

    It wasn’t until just a bit ago that I updated my post because several individuals shared the precise location here, and there was a “breaking” discussion on Dodge’s YouTube page. At the very least, I wanted to be fair and balance.

    As I mentioned around Sunday, I was very concerned with the bike shot (compared to the Journey by the creek shot or hot air balloon shot) because it gave far too much information and could be identified … and was, apparently by a number of individuals.

    In an age of social media and crowdsourcing, information can spread quickly. I’m still hopeful that either I’m wrong or Dodge has a contingency plan. All the best!

    • Adam permalink
      September 19, 2011 7:33 pm

      Yes, the blogs should have not been permitted.

      They should have shut down the internet for this contest.

      He didn’t take anything away from you. He’s using his own skills to play the game well within the rules. You can still use everything available to you think week, and on launch day, to find the vehicle.

      Are you saying that the experience Steve and others had doing this blog should be taken away from him, because you wanted the experience of doing it in the manner you think was “appropriate”?

      That’s a little self-centered don’t you think?

  155. Adam permalink
    September 19, 2011 7:28 pm

    Whos to say that last clue you figured out was the final destination? It could be another clue. I think dodge will change the final destination, if that originally was the spot, otherwise there will be a bunch of people camping out near or at that location waiting for the vehicle to arrive.

    • Steven Barley permalink
      September 19, 2011 7:41 pm

      I hope you’re right on all points Adam.

    • Jen permalink
      September 20, 2011 12:34 am

      I agree! I think it would be funny and fitting if whoever wins manages to be first to the Journey’s ultimate location because they actually brought with them a……bicycle! 🙂

  156. Don permalink
    September 19, 2011 7:33 pm

    I’ve seen the pics online and I’m on board with the findings of David and Steve but doesn’t it seem too easy? Seriously?

    The place where the driver takes the bikes off the roof now makes sense given that we know they crossed lake champlain at fort ticonderoga.

    Driving south through the TK bridge and west by Eagle lake were just backwards clues to throw people off.

    Given that it’s only Monday and the game doesn’t start for 5 days, Dodge has a long time to enact a plan B. I hope they do.

    But, I’ll be parked next to everyone else in VT with my track shoes on ready for a sprint to the Dodge.

    My name is Don and this is my new car!

    • Adam permalink
      September 19, 2011 7:34 pm

      Oh man, Don, you blew it. “My name is Don and this is my new JOURNEY!”

    • Steven Barley permalink
      September 19, 2011 7:40 pm

      Worth noting: In the event of tie (or something along those lines), there’s a knowledge-based test. Better study up 🙂

  157. September 19, 2011 7:35 pm

    I wonder what the view count was for the Panaramio before 5pm. Anyone know? Its nearing 2000 now. Good indication of how many people are “in the know”…

    • Steven Barley permalink
      September 19, 2011 7:39 pm

      Yeah Brian. Really unfortunate. I didn’t want to see it play out like this 😦

  158. Steven Barley permalink
    September 19, 2011 7:37 pm

    Thanks for sharing that. I definitely didn’t catch that and have removed the info from my post. For the record, the specific information was shared on Dodge’s YouTube page and several poster’s here before I updated my post 😦 How this plays out, only time will tell. Cheers!

    • Adam permalink
      September 19, 2011 7:43 pm

      Oh please. What exactly would be the count against Steven for anything posted on this site. Everything posted here, taken from their very own commercials cannot possibly said to be undermining the legitimate operation of the contest.

      Please do not be threatened by armchair attorneys.

    • Steve permalink
      September 24, 2011 1:13 am

      Steve can’t go. Dodge is in East Morristown Vt I have address but won’t give it out

      • Hadrian permalink
        September 24, 2011 2:00 am

        I don’t want you to give out the address, but do you mind explaining how you came to know where it is?


      • September 24, 2011 12:25 pm

        ok only thing new i see in the clue video is a Wild West Ranch sign (0:11)… anyone have a clue where that is….?

      • Steven Barley permalink
        September 24, 2011 12:26 pm

        Yes. Lake George NY.

      • September 24, 2011 12:29 pm

        that and the fact that it is inside a barn looking place

      • September 24, 2011 12:33 pm

        oh and it makes a turn from hwy 74 onto hwy 73 shortly after the ferry crossing in VT

      • September 24, 2011 12:50 pm

        steven for some reason peoples new posts are going in the middle of this convo stream….. unless you hit reply at the last coment……

      • September 24, 2011 12:53 pm

        Anyone have any idea about that barn it appears to be in???

      • September 24, 2011 12:56 pm

        ya think it might be here??

        MT Independence Farm
        34 Shoales Drive
        Orwell, VT

      • September 24, 2011 1:23 pm

        looking at the 25 mile west clue that has bikes on top of journey and no bikes were on found journeys in west and midwest win, could this be the actual view of final location of journey in east in the 25 mile clue for journey in west clue? just wondering………maybe that wa final location for east journey.

      • September 24, 2011 1:59 pm

        2nd location is Saratoga Springs racecorse

      • September 24, 2011 2:13 pm

        3rd clue was Lake George NY….. Lake George is the Queen of America Lake

      • September 24, 2011 2:17 pm

        Steven you have been spot on so far….. Man you really should have gone to claim this dodge journey for yourself………

      • Steven Barley permalink
        September 24, 2011 2:25 pm

        Hi Jenni. Jump over to the new post for the latest:

      • September 24, 2011 6:07 pm


      • September 24, 2011 6:53 pm


      • Steven Barley permalink
        September 24, 2011 6:59 pm

        I can’t say they can stop. All may have the evening to process clues and start fresh right at dawn.

      • Don permalink
        September 24, 2011 7:11 pm

        So PJs BBQ got left out of the final clues eh?

        I really think they were “cheesing” the last journey and were going to leave it neat mt independence until people figured it out.

        Then they got mad and left out the previously known clue spots (the bike removal in mt independence is gone too). Dodge must have thrown the the ad agency a few extra $100k and told them to go NUTS with the last leg.

        I bet this one won’t be found for days.

        I wish they would post a clue release schedule. There are people living in their cars right now in VT just waiting for new clues to come out.

      • lmt permalink
        September 25, 2011 12:03 am

        Hey Steven – is it possible you could e-mail me? I can’t get over to the “LIVE updates” post anymore, so I’m not sure if you already have it, but I have a google maps screenshot of what I’m 99% sure is the same “South 4-A” sign as was part of the slideshow. If you’ve already got it, no problem but thought I’d share if you didnt.. It doesnt give much direction, but I know people like to pinpoint exactly where it was.

      • Steven Barley permalink
        September 25, 2011 12:17 am

        Do you have it at or near Crystal Lake Rd? Enfield, NH. and here you go, regardless: or

      • Steven Barley permalink
        September 24, 2011 1:01 pm

        That’s correct. It’s threaded based on what you reply to 😦

      • September 24, 2011 2:15 pm

        Why do you say East Morristown????

  159. Ryan permalink
    September 19, 2011 7:40 pm

    I figured many already knew, with it being a national site so close to the ferry crossing. Dodge has made this predictable imo given how the video has correlated with the previous 2 finds. It would be great if they had a plan B or C for the East search OR even better- had all three searches on the same day. It’s not over yet and this whole event has been a blast. Great blog!

  160. September 19, 2011 7:47 pm

    I believe someone like the stylist should be more worried than Steve, with her posting of behind the scenes pictures well in advance of the competition.

    What Steve did was post his thoughts and people came to him. Look at the youtube comments- its the same concept just not as organized or insightful. If Dodge was concerned that sharing of ideas would undermine the contest, they’d have disabled comments or moderated them closely.

    The target of that clause is most certainly people who worked on the production of the contest, not someone like Steve (who has actually helped Dodge more than hurt them).

  161. Adam permalink
    September 19, 2011 7:54 pm

    Steven, there is some negative remarks about your sleuthing skills… but as a fellow lover of puzzles, I think what you did was perfectly normal. You only used information that was readily available from Dodge and the internet to figure out your best guess at the location.

    If Dodge didn’t want people doing that they shouldn’t have released so much information ahead of time.

    I’m really puzzled by all the haters.

  162. Sickshot permalink
    September 19, 2011 7:57 pm

    I just read the youtube comments and oh boy that is an ugly place. I love the people pointing the fingers here, looking for someone, anyone to blame. Want to point fingers? Go with the editors of the video.

    But, geez, what a bunch of crybabies.

  163. Pat permalink
    September 19, 2011 7:58 pm

    You’re taking a bunch of grief on the Dodge site but I think what you did is impressive. Dodge may or may not hire the brightest people but I’m almost positive they don’t hire the dumbest. If they don’t like this situation, they have over 5 days to change it. Nothing to say that the ferry clue doesn’t become the 1500 mile clue and the thing ends up in Key West.

    • Ryan permalink
      September 19, 2011 8:15 pm

      I would love if it ended up in FL!

    • Ryan permalink
      September 19, 2011 8:17 pm

      Speaking of which, FL would be a great location. Drop that Journey right in the middle of Big Cypress down in the Everglades and dare someone to go get it.

  164. September 19, 2011 8:00 pm

    If I’m Dodge, and I really want to Plan B this thing, I’d go right to Steve and see where he’d put it. (That, and not release a video showing a final destination).

    • Steven Barley permalink
      September 19, 2011 8:23 pm

      LOL. Like I mentioned on Sunday, for the West and Midwest searches, you had two, impossible to identify shots – close up of the Journey near the creek and arriving at the hot air balloon. Absolutely impossible to identify.

  165. Jeremy permalink
    September 19, 2011 8:07 pm

    The reason why people are pissed is this…YES, there are smart people who can and did figure this stuff out, myself included. There are those of us that feel like it is deserving because we are smart enough to get the clues. That said, I find it hard to believe that Dodge (after spending money on production and all of the people paid to get this thing working) are going to re-shoot more video and change the location last minute because people are colluding together.

    • Steven Barley permalink
      September 19, 2011 8:20 pm

      I somewhat agree with you Jeremy and if I were Dodge, would have filmed a segment for an alternate, final location while in the region. Someone reported seeing a filming crew farther west of Eagle Lake. Editing changes can be quickly made to work in Plan B. Just a thought … Cheers!

  166. Jenn permalink
    September 19, 2011 8:11 pm

    I think that dodge knows whats going on here and if that was the real location they would have put a stop to this…. just personal opinion

    • Steven Barley permalink
      September 19, 2011 8:17 pm

      Hi Jenn. Yeah. I fully expect that they have, in particular, monitored their YouTube page with message board. Individuals were dropping the specific location left and right. Many of us here have discussed this scenario on a number of occasions, would they have a contingency plan. For example, what if the final location was in White Mountain National Forest, keeping with the last two searches. According to many that live in the area and information shared today, the area is impassable because of Irene. So, you’d think they would have an alternate final location.

      • Jenn permalink
        September 19, 2011 8:27 pm

        I just think everyone should do their own research and stop relying on what everyone on the net is saying hence Dodge saying “you wont find them on the internet”, they dont want everyone sitting around discussing it if you know where it is go get it if you dont do some research or if your not going then keep your thoughts to yourselves. I just think this whole competition when down hill the bigger and more known it got. Great idea just not well enough planned out for everyone to have and equal chance

      • Jen permalink
        September 20, 2011 1:00 am

        To Jenn, below, Corporations don’t produce these promotions to amuse a few super-sleuths who have some pre-set notion of gaming rules, or whatnot. From Dodge’s perspective, the bigger and better-known the hunt gets, the more successful the promotion. Period. Chrysler doesn’t spend millions of dollars on an ad campaign in the hopes that nobody will find out about it, it won’t go viral, and just a couple of hundred people nationwide will be the exclusive little clique looking for the Journey. Believe me, if 70,000 people have started paying attention–via FB, YouTube, Steve’s blog, or wherever, Dodge would love for it to be 700,000. Better yet, 7-million. And FWIW, Steve is giving all kinds of people an equal chance who wouldn’t have had half a chance without him. You, too. Get out there and find that car!

  167. MikeK permalink
    September 19, 2011 8:19 pm

    Good find. Seems too close to civilization though, right across the border, and too close to the last clue point (ferry)

    I don’t think the picture matches that closely… There are hundreds of miles of possible scenery like that on both the NY and VT side of Lake George and Lake Champlain.

  168. Marilyn permalink
    September 19, 2011 8:20 pm

    The search engine for the real world has to be prepared for what can be done with the search engine of the digital world.

    • Steven Barley permalink
      September 19, 2011 8:33 pm

      Very well said Marilyn 🙂

  169. Nick C permalink
    September 19, 2011 8:25 pm

    WHOA!!!!!!!! THIS IS ALL SO NUTS!!!!! First off, Steve you have nothing to worry about, its ridiculous to think Dodge would take legal action against someone who played their game from home and figured it out from just the commercials alone! Ok and there was a “Breaking Discussion” on Dodges website????!!!! That’s awesome, Steve you are making an impact man!! Next what is this about the stylist who shared photos??? can someone post a link to that story… and YES that woman is the one who should worry about legal action!! Finally I also don’t think that its 100% sure that the [location omitted] site is the for sure final location, and if it was I am sure they changed it, and if so, Then Steven you are a GOD and I think you should be considered a Winner by Dodge! They should mail you a Journey with its own wifi hot spot of

    • Steven Barley permalink
      September 19, 2011 8:32 pm

      Thanks for the kind words Nick. The last thing I wanted to do was take anything away from the adventure. If you’ve spent anytime on Dodge’s YouTube page, it can get ugly, people can be rude. I hoped to create a controlled space for collaboration and sharing. At the same time, with personal knowledge of a number of individuals here, like-minded contributors, participating in the actual hunt, I wanted to ensure a level playing field. How this plays out, time will tell … All the best.

      • Jeremy permalink
        September 19, 2011 8:46 pm

        “level playing field”?? Isn’t the point of a contest to NOT have a level playing field, and let the Darwinian philosophy sort it out? “Leveling the playing field” in this contest is equivalent to giving everyone an MBA degree because the information is out there…what? And..yes, I am a little annoyed because this was going to be a fun trip that was booked for the weekend.

      • Steven Barley permalink
        September 19, 2011 8:50 pm

        What I meant by that Jeremy was that there a large number of individuals on YouTube sharing the specific location. You had the right to the same information. Otherwise, while you were participating legitimately, at your time and expense, others would have gone straight to that location. Didn’t seem fair to me. Maybe I was wrong. My sincere apologies.

      • Jeremy permalink
        September 19, 2011 8:57 pm

        Well I think everyone should at least appreciate( I do) regardless of whether you were participating or not, that you (Steve) are responding to comments about this topic and have made yourself available for discussion. I commend you for that and see your point on the sharing of info. Your constant responses are a lot more sincere considering a lot of other people wouldn’t bother to get involved after sharing that info.

      • Steven Barley permalink
        September 19, 2011 9:02 pm

        Many thanks Jeremy. Greatly appreciated 🙂

  170. Jenn permalink
    September 19, 2011 8:29 pm

    No they shouldnt the game was never meant to be played from home!!!!!!!!

    • Steven Barley permalink
      September 19, 2011 8:38 pm

      I don’t know if I agree completely with you Jenn. In there very own commercial, near the end they say … “you won’t find any of them online, but it might help you figure out where it might be” … use of the internet is really essential (from home) to work out the clues.

  171. Tony permalink
    September 19, 2011 8:30 pm

    Has anyone thought that maybe the scene where he takes the bike off the car, may not be the final destination of the car? Afterall, it is the final “Journey”. Maybe that final journey is the trek southbound/home I know everyone thinks they are clever, but I am sure you will be surprised where this one ends up.

  172. September 19, 2011 8:34 pm

    For all you people saying the blog ruined it for you – no one tied you up and made you read the blog, now did they?

  173. September 19, 2011 8:38 pm

    Interesting to read people getting bent out of shape about the probable crowds at the finish line. Clearly it’s somewhere around the Lake George area, which is a tourist destination to begin with. There’s also a load of festivals going on in that general area this weekend, which probably accounts for the difficulty in finding lodging this weekend.

  174. Nick C permalink
    September 19, 2011 8:42 pm

    Exactly! I was just about to type that!! I was gonna tell that lady…. well dont read the blogs then!!!

    Anyone know what that story about a stylist who released behind the scenes photos was?

  175. September 19, 2011 8:54 pm

    You all need to keep in mind that the Commercial itself at the end does state. (0.43)….

    “and Then we left three somewhere out there. If you can find one you can have one. You won’t find any of them online, but it might help you figure out where they might be…”

  176. Nick C permalink
    September 19, 2011 8:57 pm

    Man now I think it would be really fitting to put the Journey in Lake Paradox NY,….. hey everyone Get out in the world… and find our truck… don’t sit home on the internet, oh but use the internet to find it, we gonna hide it somewhere remote, but our hiding spot got found 5 days before we hid it…. I don’t know I think there is some what of a paradox in there somewhere…. :0

  177. September 19, 2011 8:58 pm

    I think the contest was awesome, would love to see more opportunity for similar ‘treasure hunt’ type contest. I can only imagine the amount of time & creativity it takes to put it all together, unfortunate to see some of the issues , hope it doesn’t discourage others from holding similar contest in the future

    • Steven Barley permalink
      September 19, 2011 9:01 pm

      Hi Dale and I agree. I was a huge fan of a one season NBC show call Treasure Hunters. Imagine a near reality show, with a major giveaway like a car with on air and online clues that need to be solved leading to the prize. People would be completely engaged. People have been studying the Dodge commercials religiously for several weeks now. What great brand exposure.

      • alex arlinghaus permalink
        September 19, 2011 9:04 pm

        Do you know of any other contests similar to this Steven?

      • Steven Barley permalink
        September 19, 2011 9:10 pm

        HI Alex. I’ve been out of the contest/treasure hunt mix for a bit (I’m a single parent – constantly on the go). Depending on your preferred poison 🙂 ravenchase is a great group to seek (if you like physical hunts involving codes and ciphers) – no monetary prizes though; if you like online contests, visit: I was an avid participant several years ago; finally, check out They’re great about maintain a variety of hunts. Cheers!

      • September 19, 2011 9:10 pm

        Steven are you familiar with You mentioned you were involved with tweleve and they have a decently expansive analysis of that hunt there… coincidentally it was 1 year ago today that the final clues were released and its still out there (allegedly).

        I’ve been stewing over that one for a while and have some theories but I’m pretty stuck. If you want to take a look at that, I’d volunteer to be your “boots on the ground”.

      • Steven Barley permalink
        September 19, 2011 9:31 pm

        I’m not familiar, but this Dodge Journey hunt, has re-kindled my love for these things (except for the latter part of today, of course :)). Let me look it over …

      • September 19, 2011 9:42 pm

        be prepared to invest some time in that one. the cool thing is, the episodes that they produced to give out the clues are actually entertaining. a tweet that compared the Dodge hunt to WLOG is what got me interested in the Journey Search in the first place.

      • Cathy permalink
        September 19, 2011 11:02 pm

        I loved that show! I always wondered why they didn’t make another one… But maybe they will pick it back up after this contest… One could only hope 🙂

      • Paul permalink
        September 20, 2011 7:05 pm

        I thought I was the only one who watched that. I wish they did more!

  178. Dianne permalink
    September 19, 2011 9:02 pm

    Now wouldn’t it be like Dodge to make it a 500 round trip back to the city it started in. 250 up and back. I saw some obscure post stating how it gets 500 miles to the gallon and this it said had some significance. Just a thought.

    • Steven Barley permalink
      September 19, 2011 9:05 pm

      We have all lost site of the inconsistent and puzzling nature of a number of the clues (and I understand why) – the Journey is heading South along the Twin Bridges, East into Vermont and West by Eagle Lake. I’m reminded of a sign that points in all directions … LOL 🙂

      • Don permalink
        September 20, 2011 3:44 pm

        Given that the end location of the vehicle was found, we can only assume that those two clues you mentioned were simply added to confuse and misdirect participants. It worked for a bit, but eventually the VT park photos put those two confusing issues to rest.

        Two questions…

        1. Is there a way to view the most recent posts here? Unfortunately, the posts are not in a linear order based on date and time. One has to always scroll through the entire blog and observe post dates & times to find recent ones.

        2. Given the fact that so many people now know where the Journey is SUPPOSED to be on Saturday… should people still go there and expect that the dodge is there? Or, will they just put it somewhere else?

        I can’t imagine how pissed the makers of this campaign must be right now, knowing that they either have to replace the car and do new videos or leave it where it is and take the heat for being “too easy”.

  179. Nick C permalink
    September 19, 2011 9:04 pm

    Yeah I also think that spot is to close to civilization, I mean come on they just outside the Adirondacks with a billion miles of wilderness at their finger tips and they are gonna hide it out in the open that close to a city literally right down the road from the last clue, if that was the case then I feel like they got tired and gave up….. ehhh im tired of driving… lets just park it here… lol

  180. Tony permalink
    September 19, 2011 9:16 pm

    If you look at the Panoramic pic, that mountain in the background is further north up the lake, not across from [location omitted]. In the commercial, the mountain is right in the background.

  181. DickyB permalink
    September 19, 2011 9:19 pm

    Steve You have nothing to worry about because [location omitted] is not the spot. I do know where it is though I have the exact place. No worries it is not where anyone would expect. I have the place down to the trees in the background to where I think im 95% certain. Sorry I cant share where it is because im in the hunt. There is a very crucial bit of information that people are completely forgetting and a tool people so far have not used yet to my knowledge.

    • Steven Barley permalink
      September 19, 2011 9:24 pm

      Hi there Richard/Dicky 🙂 At this point, nothing would make me happier than to be dead wrong. Best of luck!

    • Don permalink
      September 20, 2011 3:48 pm

      The previously discussed location may not be the exact spot but a person need not sit around watching and waiting for video clues starting 300 miles from the Dodge. The location is known within a mile or two maximum.

      I’m still wondering if they’ll leave it where they did in the TV commercial or move it and produce one or two new clue videos.

      That area of VT will be swarmed Saturday AM either way. I’ll be the guy wearing a reflective THRUWAY orange vest …so you crazy bastards don’t run me over!

  182. September 19, 2011 9:23 pm

    hi steven,
    the offical rules state ‘In the event of a tie, Sponsor will administer a skill-based tie-breaker, determined in its sole discretion’, how do you know it will be a ‘knowledge based’ test and not some other sort of skill?
    also, I think you have just been playing the game and it is very unfair for people to be so aweful to you.

    • Steven Barley permalink
      September 19, 2011 9:27 pm

      Thanks for the kind words 🙂 You’re right. I was recalling from memory. I would love a skill-based vs knowledge-based tie-breaker (I would be worried that you get quizzed on the Journey. Of course, at this point, we should be Journey experts). What do you think they would use? Cheers!

      • September 19, 2011 9:47 pm

        Skills-based doesn’t exactly sound like a trivia contest to me. Hopefully something cool. Would be hysterical to see the Cowboy dude administering, say, a limbo contest, lol!

  183. kathy permalink
    September 19, 2011 9:29 pm

    This is sure getting interesting. I hope for Dodge’s sake, they have a Plan B. At least for the East.

  184. kathy permalink
    September 19, 2011 9:31 pm

    Or did Dodge underestimate all of us?

    • iceblue permalink
      September 20, 2011 1:33 am

      It’s possible that y’all are underestimating Dodge

      • Steven Barley permalink
        September 20, 2011 8:18 am

        I certainly do hope there’s a plan B or C involved. Cheers!

  185. September 19, 2011 9:38 pm

    Though I know precedent was set with the West and Midwest clues being contained in the intro commercial, technically the clues for the East Coast Journey have not been released…

    “Sponsor will hide a total of three (3) 2012 Dodge Journeys in different locations across the United States throughout the Contest Period, with clues released for only one (1) hidden 2012 Dodge Journey at a time.”

    With the “One At A Time” rule, they could, in light of all this brilliant detective work by Steven, easily have a Plan B, C or D with entirely new official clues. It would be tough for them to pull off, but it is possible.

    • Steven Barley permalink
      September 19, 2011 10:37 pm

      That’s quite true Dick (and thanks for the kind words). In the past, the clues released the day of, didn’t add much, working with what was already known … however, in planning, you would have expected a buzz to build, from West to Midwest to East searches, and increased participation as well. All along, I would have had, at the very least, an alternative route (filmed while in the area). With the east search, we already have inconsistent, contradictory clues (southbound on the Twin Bridges, East to Vermont, West along Eagle Lake). If it was deliberate, it’s a perfect set up to have Plan A (somewhere that has already been discussed); Plan B in NY; Plan C south, even the Green Mountain National Forest. Time will reveal all … Cheers!

      • LMT permalink
        September 20, 2011 12:43 am

        I absolutely agree with this. The West didnt have any contradictory information, right? the midwest had just one, yes? As you said, there are multiple points in the remaining clips that don’t add up, which could be potential clues to plan B or C….

        Someone mentioned previously that in the rules it states somewhere that the contest cannot start and end in different states – has this been confirmed or not? I read through all of the “official rules” and found nothing that stated this.

        The other issue I have is that at each of the “final location” shots, they have shown the driver/family getting OUT of the car at the location. The shot that is being considered for the final location of the East only shows him taking the bike off the car. Doesn’t show them getting out and leaving it there…

        I wasn’t convinced it was at that “final location” that was posted before, and now that that HAS been posted, I agree that they would be moving on the Plan B or C…

      • Steven Barley permalink
        September 20, 2011 8:23 am

        Hi. You’re pretty well correct. They did give us a bit of misdirection, showing Emerald Bay, Lake Tahoe, but the Journey was driving south, back to general route. I have not seen anything that would confirm the single state theory, we only have history as a guide. Cheers!

  186. Rachel permalink
    September 19, 2011 11:06 pm

    It’s fine. I just wasn’t sure if you got it. What did you find as the final location? I thought I read that you had posted it and then removed it. I was away from my computer and didnt get a chance to see it when you originally posted it. I might be wrong about what I said earlier but it makes sense to me…Anyway, I am looking forward to reading your thoughts. You can email me or post it, I will see both now. Thank you.

    • Don permalink
      September 20, 2011 3:55 pm

      Rachel missed the pics and post of the final location! BaaaHaaaHaaa!

      That’ll teach you to be “away from the computer…ever!”

  187. Paul permalink
    September 19, 2011 11:07 pm

    Well, speaking both as a promotions industry veteran of more than twenty years, and as an avid armchair sleuth (Steven, I doubt too many of us really remember what all went into the Golden Horse hunting), I think the one thing a promotions company fears more than anything is bad PR.

    They’re indemnified in many ways if the hunt seems unfair, or if an insider finds it, or if it’s just a footrace at the end.

    What they’re not protected from is bad PR: two campers get into a fistfight; somebody breaks their leg, two over-zealous hunters ram vehicles head-on at site (just think of the headline: Free Car Contest Ends with Fatal Crash).

    Given the hurricane-ravaged terrain and the hoard of people who’ve read this site, I think there’s a real opportunity for disastrous PR if the site is Plan A.

    So, for many, many reasons, my guess is that if there wasn’t a plan B before, that there certainly is by now.

    As for the haters here, I’d say Steven has simply proven a tenet of our times: secrecy is nearly impossible.

    • Steven Barley permalink
      September 19, 2011 11:19 pm

      Hi Paul. First, thanks for the kind words. [I have a copy of that book, plus several of Masquerade :)] I completely agree with your assessment. They (Dodge) really had a great concept that perhaps, needs a bit of tweaking, i.e. they gave us a lot to work with the introductory commercials, and haven’t added much with the “clues” released on the hunt day. Rather, I would provide clues to the starting destination, so the “boots on the ground” have a solid starting point, then release the radius clues over the course of a weekend. Participants would actually research the clues on location, move to the next area, eventually narrowing the search.

      • Elaine permalink
        September 22, 2011 10:03 pm

        It would have been interesting if they ran simultaneously too. Can you imagine trying to sort out all those posts from the people looking in different states? It would have cost more, but you have to hand it to Dodge and the PR firm, they have achieved brand recognition. Before this contest I don’t think I could have picked out a Journey in a parking lot. I just picked out one yesterday. Good job Dodge! I can’t wait to see what you think of the final location Steve. Maybe they should consult you for the next promo event. 🙂

      • Steven Barley permalink
        September 23, 2011 1:55 pm

        Yeah Elaine. I LOVE their tag line. The Search Engine for Real World 🙂 Next round, they need to part with Google, Search Engine for the Online World (as it plays a vital role in solving clues). As for the next contest, I made it easy for them: Cheers!

  188. Cathy permalink
    September 19, 2011 11:19 pm

    I also wanted to mention to you Steve (and I know I wasn’t the only person who saw this on the Youtube channel the morning of the Midwest one); there was someone who posted that they actually saw the police escort and hot air balloon going up the road at 5 something in the morning… they were up early to see it and if you have ever been to that part of OK, there is nothing at 5 am on a Sat morning. So this tells us a few things – 1) that it will most likely be planted very early that morning (which most people probably already knew but it helps to have confirmation that it’s not out there right now) and 2) look for suspicious vehicles early in the morning on the 24th… So wake up early hunter! *As a note: I am not looking and am nobody’s competition. I am also a lover of treasure hunting and puzzles*

    • September 19, 2011 11:39 pm

      Yes, but was the hot air balloon there on the day of the actual search, or was the youtube poster referring to the day of the filming? If it is the latter case, then it is not really relevant to this coming Saturday’s search.

      • Cathy permalink
        September 20, 2011 10:45 am

        The comment was posted on the day of the search – I do want to say, they were sort of cryptic about it, in that they didn’t come out and say the intersection of Rt 283 and I-40 but they hinted to it (it looked something lie 283/40). Honestly, I don’t know if the hot air balloon was there on the day of the search – it might have been stuffed into a trailer waiting as a last resort if no one had found the car after the last clue… I mean, I’m guessing on that bit… I really do not have information as to whether or not it was on site…

  189. September 19, 2011 11:39 pm

    On this last East trip I’m curious why you have posted the PJs Barbecue is a clue? You stated it “has not appeared in the known commercials or videos and will most likely be a radius search clue, provided the day of the hunt”. Was their a flash in one of the other recent clips? I’m sad that I will not be able to travel up north…this Texan gal is going to have to dream:) The true way on this last contest is for one to have a helicopter to do a quick landing!

    • Steven Barley permalink
      September 20, 2011 7:49 am

      Hi Kathleen. Someone (Brad) found an article from a local newspaper about Dodge filming on location. This is further supported by the stylist Instagram shot’s. As in the Midwest search, they provided radius clues along the general route, e.g. Sid’s Diner or Red Rock Canyon Cabins. And I’m with you, I’d love to venture north, but as a single parent, I’ll just have to enjoy the virtual hunt from the comfort of home. Cheers!

  190. Evan permalink
    September 20, 2011 12:16 am

    How about the Lake Champlain Bikeway? Obviously, the theme of the East Coast videos has been biking. This is a major bikeway that goes both through NY and VT, and includes 2 ferry crossings. It is possible that the final destination is somewhere along this bikeway, most likely in a very remote part, and near or in a national park or forest.

    On the other hand, many of the scenes when they are driving on those twisty elevated roads look like the Kangamangus Highway in NH.

    Just some ideas.

  191. September 20, 2011 12:25 am

    This article gives some more insight on the looks of the final destination (in the West)…

    Noteworthy was the covered “no trespassing” signs on a piece of private land.

  192. Jen permalink
    September 20, 2011 12:28 am

    Ah, the irony! On the same page, where one poster happily exhorts us to do the “real American” thing and help one another, another poster feels that free speech, that most American of rights, should be muzzled so a car company can execute an idealized marketing campaign. For heavens sake! I’m decent at puzzles, and I’ve won a big, national “marketing” contest before…I even live near the search area. But I don’t know if I’d have had the time to dig through everything by this weekend the way Steve has done already. It’s fantastic! Donna, if the fun is, as you said, in “just being able to work as a family together to figure out the clues,” then this blog cannot have taken anything away from you. Regardless, you shouldn’t have “read on” after landing on this blog, which is basically in and of itself a gigantic, fun, spoiler alert, if you didn’t want to know the details! Nobody forced you to read the information here. And hey, if you still want to find the Journey, get out of the house, load the kids in a car, drive Upstate and get ready for Saturday. Just because this much has been figured out doesn’t mean that there’s not going to be some nutty fun this weekend!

    Steve, thank you for the very fun, excellent blog, and all the time you volunteered.

  193. kendra permalink
    September 20, 2011 12:43 am

    I just know people are talking about a ferry. What if you had to actually get on that to get to the destination of the car? That would be cool. I am nowhere near where it will be. I am in Alabama. So, I do not have the ability to search for the thing. But it would be cool though. In my own opinion. I love your page here steven. You do nice work. 🙂

    • Steven Barley permalink
      September 20, 2011 8:25 am

      Hi Kendra. Thanks for the kind words 🙂 If someone is following the route, leading to Ticonderoga, and needs to venture out to Vermont, they will definitely need to take the ferry. Cheers!

      • Don permalink
        September 20, 2011 4:05 pm

        The ferry trip is not a necessity.

        There are other much faster & more direct routes to get from Albany NY to where they ended up.

        Rte40 (out of Troy NY) for one.

  194. September 20, 2011 8:51 am

    steven could you plse email me at
    will you also be updating your route map? t y

  195. Jeremy permalink
    September 20, 2011 8:54 am

    Can you imagine the pandamonium (sp?) that is going to take place on Saturday? Several thousand individuals know the EXACT location of a $35k+ vehicle. I don’t mean to be the party pooper but I really feel that Dodge should pull the plug on this, or change the location to avoid someone getting hurt. You know someone will try something stupid.

    • Steven Barley permalink
      September 20, 2011 9:46 am

      I agree Jeremy. Think about this: what if there were 6 or 7 or even 10 regional hunts, laid out, one after another. Awareness would continue to build to a fever pitch level. By the time you get to the 4th or 5th search, there could be a significant number of individuals, racing around on the road looking for the free vehicle. Someone earlier suggested that all the hunts be held on the same day. That would definitely resolve a lot of the potential problems, with individuals focusing on the search of their preference or the one closest to home. Cheers!

  196. September 20, 2011 10:11 am

    So if I wanted to rent a red Dodge Journey and tool around the VT/NY border this weekend, do you think I would draw a crowd?

    • Don permalink
      September 20, 2011 4:08 pm

      LOL! That actually would be more fun that searching for theis free dodge! That is a fricking riot and would be so much fun!

      My gawd… what if 3 or 4 people did that and just drove around in the area?!

      Wow, I may have found something even more fun to do this coming Saturday! Someone find me a red journey to rent and I will do it!

      • September 20, 2011 4:53 pm

        I have a red 2010. I’m (almost) afraid to leave my house.

      • Jen permalink
        September 20, 2011 5:37 pm

        Seriously, it would be so funny. Bring your red Journey. Get a friend with a camper, and one with a white van, or something. Park in a conspicuous shoreline spot on Lake Champlain, set up a little “finish line,” fire up the BBQ, sit back, and wait for the laughs.

  197. September 20, 2011 10:19 am

    Steven, lots of talk about a plan B, found this, when I Google map them the streets come up on the old RT 66 in Chicago, this was done on August 16th, it may be nothing, but if I was Dodge I would have had a back up for each search, just sayin

    • Ryan permalink
      September 20, 2011 12:19 pm

      Isn’t IL in the midwest region? I do recall reading on here or elsewhere that someone saw a production crew around Newcomb NY though…

      • Steven Barley permalink
        September 20, 2011 12:24 pm

        Hi Ryan. You’re right. Rachel did mention a friend that lives in Newcomb, NY who saw a filming crews and a number of those “red cars.” Newcomb is on a westward trek, passing Eagle Lake.

  198. September 20, 2011 10:30 am

    There is still one image from the first videos that I KNOW is in VT but no one here seems to mention. I know roughly where it is,but not exactly. Not sure I want to share it because I really want to try to win this but kinda feel like I should share as others have. So torn.

  199. September 20, 2011 11:08 am

    I think this would be a different case if it were, say, Friday when all this came to light. Honestly, there is sooo much time left for Dodge to change this and get it ready by Saturday. If you’re going to that spot where everyone thinks it’s going to be, I hope you brought a grill or something because a tailgate party looks much more likely than a Dodge discovery right now. Steven, you are still–undoubtedly–the man. Next time I lose my keys you are my first call.

  200. John permalink
    September 20, 2011 11:17 am

    Anyone see what time they would be releasing the clues Saturday yet?

    • Steven Barley permalink
      September 20, 2011 11:41 am

      Hi John. I haven’t seen anything yet (and just double-checked their site). Cheers!

  201. Andi permalink
    September 20, 2011 11:24 am

    Has anyone found this image:
    [link removed]
    It seems to match the mountains/lake in the background of the scene where he removes the bikes.

    • Steven Barley permalink
      September 20, 2011 11:47 am

      Hi Andi. I edited your post, hope you don’t mind 🙂 That particular image/location could be the final destination and I’m trying to keep specific references “off site.” Cheers!

    • September 20, 2011 11:59 am

      andy, would you mind emailing me the post? im curious about this photo match.

      • Paul permalink
        September 20, 2011 7:18 pm

        same here PLEase.

      • Nicole permalink
        September 21, 2011 9:49 pm

        Getting ready for the trip this weekend. Driving from VA. Took half day from work. I would love the same heads up the others have.……pretty pretty please….I have been doing my homework for weeks along with you

      • Steven Barley permalink
        September 21, 2011 10:34 pm

        Hi Nicole. I’ll shot you an email. Cheers!

      • Patty permalink
        September 23, 2011 2:28 pm

        Could I also see this picture/link?? My family and I are leaving in the early am for this fun adventure and obviously any help is needed and appreciated! thanks!!


  202. September 20, 2011 11:26 am

    @Steven, the car or trailers have not been spotted in the am or the night before, all parks have maintenance sheds which are off limits to the general public, so I.m thinking that the car is already on the property, and that’s how they can get it in place so quick & undetected, I also think that if you search motels close to the possible final destination, you will find the crews trucks parked in the back

    oh I sure wish i was the guy running that ferry $$$ lmao

  203. September 20, 2011 11:27 am

    I think all this discussion may all be overkill. We are NEVER shown the whole vehicle in it’s final location. You just see a guy taking a bike down. Think about the first hunt, they had kayaks, and we could have easily been shown the family taking the kayaks out near Lake Tahoe. That still wasn’t the final location. In fact, it was still 25 miles away. That’s still a large radius to have to cover. I think it’ll all be fine in the end.

    • Steven Barley permalink
      September 20, 2011 12:17 pm

      You have a good point there Jared. Another inconsistency – we do see the family exiting the car for both the west destination (by the creek/pond) and east destination (hot air balloon) And we already had this: the Journey traveling in all directions, radiating out from Magic Forest (east into VT, west past Eagle Lake, and south across the twin bridges)

  204. September 20, 2011 12:02 pm

    So how many of ya’ll are actually gonna go look, since it seems like every man and his dog thinks they know where this thing is???? or you gonna avoid the cluster%$#* and stay home and watch from the internet???

    • LMT permalink
      September 20, 2011 2:42 pm

      We’re going to look…but our search will begin from home. We are not traveling up there (although its only a few hours) for a multitude of reasons. Hopefully we are making the right move by starting here, not there.

      • Don permalink
        September 20, 2011 4:14 pm

        Im going up to the ferry area friday (maybe even thursday). This is gonna be a blast even if I don’t find a free car.

      • Don permalink
        September 20, 2011 4:14 pm

        Im going up to the ferry area friday (maybe even thursday). It’s only 90 miles from me .

        This is gonna be a blast even if I don’t find a free car.

  205. September 20, 2011 12:27 pm

    hey steven, i live in stuart, florida. I was watching the gators play on saturday (just 3 days ago) and the dodge journey commerical came on. This was the very first time i learned that dodge was doing 3 treasure hunts, giving the finders a dodge journey in each hunt!! since then ive spent most of my time here on your site with all of you reading and posting, its been many hours. I cant get this dodge journey out of my head!! yesterday i was so busy and was unable to be here but for an hour or so in the early am. I’m reading now that i missed alot of value info that has been deleted. since you are the go to guy for all q and a’s, and i have a few, may i hit you up via email and then you’ll reply back to me? pleassse? I will email you in an hour when i get bck frm the store. if ok??

    • Steven Barley permalink
      September 20, 2011 12:31 pm

      Hi there 🙂 I sent you an email earlier. And yes, these sort of treasure hunts can be thrilling, consuming, and even sometimes, rewarding. Cheers!

      • September 20, 2011 12:44 pm

        ok thanks i checked it but i’ll look again gotta get to publix then ill email you thanks sososo much

  206. Isoruku permalink
    September 20, 2011 12:35 pm

    Mr Barley – any particular reason why you have removed your theory as to the exact final location and the comparative photos? (I’m not sure I agree that the photos match, actually, for a couple of reasons, one of which is the angle of the sun in the still from the Dodge commercial, which doesn’t quite make sense if the ridge is to the west, which it would be if it were taken at the site.) At any rate, why remove the photo and your theory since you let the cat out of the proverbial bag?

    • Steven Barley permalink
      September 20, 2011 12:48 pm

      Hi there. Just to be clear: I didn’t let the cat out of the bag.

      I was contacted by several individuals within a 30-minute span, sometime after 5pm, along the same time there was a breaking discussion on Dodge’s YouTube page, with links to a couple of images. Realizing that the cat was out of the bag, what I did post, around 5:40pm, was a composite shot I had created earlier that day (of what we had plus a segment of the other pic, matching points along the ridge), but did not identify the location.

      I wouldn’t mind posting the pic, to discuss the merits of the comparison but because the pictures were making their way around and the specific location, with the emotion (and finger pointing) associated with the identification, I thought it best to remove completely. Hope you understand.

      • Isoruku permalink
        September 20, 2011 12:51 pm

        OK, understood. I’ll just say that unless the sun arcs in a north-south direction near Lake Champlain, I’m skeptical of the prevailing theory.

      • Steven Barley permalink
        September 20, 2011 1:12 pm

        Well, I don’t my discussing in abstracts 😉 And for the record, nothing would make me happier …

      • September 20, 2011 1:53 pm

        I totally understand. For those of us that saw the pic I think the angle was off a bit but not by much. I just hate that I’m 2700 miles away and cant afford the $1100 air fare or the 48 hours driving there.

      • Ryan permalink
        September 20, 2011 2:35 pm

        The point about the sun angle is a good one, and I believe the pictures match up with with the Dodge video. My theory from the Dodge video was that it was either shot in the morning or evening to cast such shadows. In this case, I believe the Dodge video was shot in the late afternoon. The ridges are not due west of the location, they are north/northwest.

  207. Danny permalink
    September 20, 2011 12:37 pm

    do people know where the shot was taken at 22 seconds into the commercial that is the journey on a cliff overlooking a valley and a lake? Cause i have been looking for it but i dont want to waste my time if it is in california because i am on the east coast.

    • Steven Barley permalink
      September 20, 2011 12:51 pm

      Hi Danny. I’m pretty sure that’s in California. You have the color of rocks, abundance of evergreens, and mountain range in the distance appears to have some snow on the peaks – we don’t have that kind of mountain height in the east. Cheers!

  208. Richard permalink
    September 20, 2011 12:39 pm

    final location is not seen in the videos.

  209. September 20, 2011 1:35 pm

    i was just looking at T-mobile coverage map….. and there is NO coverage in the Ticonderoga area for over 23 miles to the east and over 43 miles to the south east…

    • John permalink
      September 20, 2011 1:54 pm

      Just so everyone knows there is no cell coverage in the area or internet (4G, etc) access in the area everyone assumes is the final destination. The closest area that may have a decent hotspot would be south of Lake George in an area called Glens Falls. Having spent A LOT of time in that area I would recommend waiting in Glens Falls to watch the clue video as soon as it goes live, and to get an idea of where the live shot is. From there you are not too far from all the areas that may be the final destination. Waiting anywhere near where you assume is a final destination is going to bite you in the butt. You will be stuck there with no cell or internet and when others are realizing that the final destination is nowhere near where everyone is assuming it is, they will get a huge jump on you.

    • Richard permalink
      September 20, 2011 2:46 pm

      Verizon Wireless baby!!

      • John permalink
        September 20, 2011 4:05 pm

        Be aware that due to the recent storm damage the Verizon coverage is not available either in this proposed area. Our state was devastated by Hurricane Irene and crews are working to repair damage to the cell towers. Just on the south side of the lake down near Glens Falls is reportedly working well. My advice for any boots on the ground is to review the video somewhere with internet when it comes out and then make a plan based on the final destination. From that area with decent coverage you are only minutes from [location omitted] but you will have a huge advantage of what the actual video timeline is and the live feed. Good luck!

    • Don permalink
      September 20, 2011 4:20 pm

      That is going to be a huge issue for seekers, That area of NY is notorious for not having cell coverage.

      An old guy and his wife went off the road on rte 87 N and ended up dying days later, trapped in their car. They couldn’t contact anyone via cellphone because of no signal.

      If you go up there, you’re gonna be on your own unless you have a satellite phone.

  210. September 20, 2011 2:16 pm

    Steve are you taking predictions for exact location, if so whats your e-mail and I will send mine.

    • Steven Barley permalink
      September 20, 2011 4:18 pm

      Hi Brandon. That’s a great idea and I’m seriously considering it. It would give everyone, esp the armchair variety, a shot at making a prediction (without spoiling it – if that’s possible). Feel free to send me an email at: Cheers!

  211. ChrisB permalink
    September 20, 2011 2:19 pm

    Wow, my head hurts, Steven’s site is awesome but use it to help yourself ponder these thoughts. I have heard that it may be too time consuming for a plan B. The fact that in all the clues from day one there going in several directions so they can possibly choose one and redirect if needed. 4 cars seen at PJ’s maybe one going in each directions but only releasing the northern route. The bikes are on the roof of the car in Lake Tahoe First clue 25 mile mark. Choosing Vermont as a final stop may make it a challenge because that far up are ferry crossings that only run certain times of the day if you are on the wrong side most likely you want get across before the third clue comes out. Steven has used his own mind along with others to find these things, I have used google earth, street view, high def camera to rerecord and play frame by frame ( you catch some missed editing) etc to do the same things but come here to see if I am even close. You can pin point the exact spots of the photos if you try. My wife and I are headed up from Maryland if we find it great, if we meet some of you along the way great, if we are just “being there” great. Steven you and everyone on this site did nothing wrong. The stylist probably did and the police chief that had insider info probably did as well. Sorry so long but in this economy I had to make my cents stretch >> LOL

    • Steven Barley permalink
      September 20, 2011 4:14 pm

      Hi Chris. I really like your adventurous spirit 🙂 If I lived a bit closer (or didn’t have the obligations of a single parent), I’d drive up, stop somewhere in Ticonderoga, and invite any of the “treasure hunters” to join me for a drink. Cheers! (And best of luck to you)

      • Jeremy permalink
        September 20, 2011 4:21 pm

        Steven my new friend it would be my honor to buy you a drink. This is the most excitement I’ve had in quite some time trying to figure out these clues.

    • September 20, 2011 4:29 pm

      No need to use a high def camera – there are several free online tools that allow you to extract every frame from a section of a 1080p video.

      • ChrisB permalink
        September 20, 2011 7:03 pm

        I know but with my eyes and for ease the camera hooks to the big screen much quicker since its mounted on the wall and the pc monitor jack is hard to reach.

      • September 20, 2011 11:53 pm

        CZ,.. may I ask you what tools I can use to do the stop frames? I can see well, but youtube is driving me batty with it. Any help is appreciated. I can’t believe I’m the only one who can’t figure this out. And,…the darn radius thing too(on Google maps, I mean). Thx again!

  212. September 20, 2011 2:44 pm

    hi steven
    for some reason i am unable to recieve or send emails from your address with my yahoo acct plse try this new email: and send one to me or post another one of your email addresses and i will send you an email I cant send or recieve to your iriv address

    • Don permalink
      September 20, 2011 4:24 pm

      I think the government is blocking stevens email account. I couldn’t email him either.

      • Steven Barley permalink
        September 20, 2011 4:34 pm

        Now Don. Brandon’s came through just fine. I think they’re blocking yours 😉

      • Steven Barley permalink
        September 20, 2011 4:40 pm

        And BTW, I did get your email. Sorry I missed it. I’ve been getting quite a few 😦 I hit you back up. Cheers!

  213. MJA permalink
    September 20, 2011 3:00 pm

    Should it come to pass our predictions are off and any of you searchers end up in northern Vt, be aware it is possible to find cell phone/data coverage from Canadian cell towers well south of the US/CA border that could result in major roaming charges. I sometimes manage to connect to a Canadian carrier north of Stowe, almost 40 miles form Canada! So if you are relying on your data plan for the clues be careful- you could end up with a cell bill worth about as much a new Journey…

  214. September 20, 2011 3:01 pm

    from this report, the first car was found on private property not a park

    • September 20, 2011 3:07 pm

      The second car ws not in a park either. The land was national Grasslands but people still own houses and land in that area. It was not a national park. There was cattle ranches and homes in the area where it was found. I was there, this is not speculation.

    • MikeK permalink
      September 20, 2011 5:16 pm

      I had not seen that article with more of their story.

      What a great story it is ! This story is what its all about.

      Lets hope the 3rd search produces a similarly good story for someone.

  215. Joe permalink
    September 20, 2011 3:16 pm

    Adam is right. Steven: you have nothing to be concerned about. Dodge will not sue you for playing the game for a number of reasons. First; it is a simply untenable legal position to say that someone has interfered with the operation of a competition that is open to everyone using the very skills that Dodge wants one to use in participating in the competition. What possible criminal law could it have violated? None. Civil remedies? You haven’t taken anything away from them because you only used information that they made publicly available. There are no realistic limits to how one participates in the search.

    Second; the entire “game” is a P.R. campaign. The negative fallout from suing someone who was “playing the game” is more likely worse than just giving away the car and making the small commercial to whomever finds the car, regardless of how they found it. Instead, Dodge wanted more people to play. They wanted more people to be involved, and that’s precisely what this blog and others like it do — they promote interest and activity to find the Journey. To attempt to punish someone who was doing just that — makes no sense.

    Third; if Dodge really was “threatened” by your blog in any way — you would have received a “cease and desist” letter a long time ago — it’s a little hard for them to complain after the fact that you have “undermined” anything. So, no law suit will be coming.

    Lastly; there are other issues with it — but probably more appropriate in a law blog or something like that. The highlighted words are just to scare you — but in reality you would face the same threat of litigation regardless of what you post.

    • Steven Barley permalink
      September 20, 2011 3:58 pm

      Hi Joe. Thank you for your, clearly, very informed opinion. Cheers!

  216. TreasureSeeker permalink
    September 20, 2011 4:02 pm

    Mind emailing the picture for comparision to

    • Steven Barley permalink
      September 20, 2011 4:19 pm

      Hi. I’m considering reposting for discussion on the merits – because I think there have been some good points made. (Like the author name :))

  217. September 20, 2011 4:11 pm

    The audio statements that don’t make much sense in the commercial, they are a PARADOX

  218. Mike permalink
    September 20, 2011 5:32 pm

    Dear Steven, I must say I have truly enjoyed your site and all of the posts. Your detective work has been somewhat amazing! Have you ever thought about the Lost Dutchman’s Mine, and all of the “clues” that are out there on that one? I fully expect that you would have a google street view picture of the entrance to the mine within 24 hours! All kidding aside, I believe my 15 year old son and I are going to make the trek to New York/Vermont from Kentucky to look for the Journey. I don’t expect to find it, but I think the trip for my son and I will be one we will never forget. So that I am on a level playing field, could you send me a private e-mail of the supposed final location. Thanks!

    • Steven Barley permalink
      September 20, 2011 9:34 pm

      Hi Mike. First, thank you for the kind words. I’m a bit partial to the Beale Cipher’s – closer to home 🙂

      My daughter and I went on a number of ravenchase hunts, including one in Harper’s Ferry, with a number of online friends from the NBC show Treasure Hunter’s and a member or two of the show (Jacob, with Team CIA, was one). Great adventures, wonderful experiences.

      I would prefer to avoid any further controversy. Rather, let me share this, someone here, many hours before the actual location was being tossed around on YouTube’s discussion board, did a good job working with the clues at hand. On speculation alone, she arrived at the same location 😉


  219. Mike permalink
    September 20, 2011 5:41 pm

    Steven, my e-mail address is in case you cannot see it where I typed it in to leave a reply. Thanks

  220. September 20, 2011 6:15 pm

    If you had to choose between starting the search on the East side or West side of the ferry on Saturday at 9, which would you choose?

    • MikeK permalink
      September 20, 2011 11:39 pm

      at 9AM be ON the ferry, that way you can choose ! lol

  221. September 20, 2011 6:55 pm

    I hadn’t seen any mention of this, but did anyone else notice that the Eagle Lake drive-by is now traveling east?? It was traveling west in the first versions of the commercial, but I think it’s been changed….that, or it’s time for my next meds…..

    • Steven Barley permalink
      September 20, 2011 7:05 pm

      Hi Robbin. I’ll review (as I’m sure others may) and let you know if it’s time for those meds 😉 Cheers!

    • Steven Barley permalink
      September 20, 2011 7:07 pm

      I just checked what they had on the Dodge YouTube site. No change in direction. You know what that means 🙂

      • September 20, 2011 7:14 pm

        ….back on the little green pills….*sigh*

      • Steven Barley permalink
        September 20, 2011 7:20 pm

        LOL 😀

      • September 20, 2011 7:24 pm

        Everyone is assuming it’s traveling east because the lake is north of the road. MOST of it. Near the west end of the lake the road passes OVER the lake and the water is on the SOUTH side of the roadway, which is the direction the camera is facing.

  222. Tony permalink
    September 20, 2011 7:06 pm

    Reading a lot of the previous posts, I notice most state & keep repeating the obvious.

    Here are some things to think about:

    The guy taking the mountain bike off the Journey was in Vermont, a few miles north of [location omitted]. There was only one bike taken off the vehicle. Where will the other biker be taking their bike off?

    I wouldn’t be surprised if final clues weren’t given out until late day or close to sundown, leading the search into and through Saturday night, possibly into the next day.

    Don’t assume you know the location because you matched up the assumed final location where he takes only ONE of the bikes off the car.

    The vehicle won’t be found in a state or national park. If they did this, too many personnel/workers would know about this.

    The marketing company behind this knows what they are doing. They don’t need a plan B or C. This is the plan. To mess with you.

    That being said, minimal cell phone coverage was part of the plan all along. And so was the ferry crossing between NY & VT. Perfect bottleneck.

    Just because the first 2 searches started out in a city and ended up in a field & by a lake in the middle of nowhere, don’t be surprised when this is reversed, and the car is found in a semi-urban area.

    I would love to hear any other “outside the box” sort of thinking on this.

    • Steven Barley permalink
      September 20, 2011 7:19 pm

      Hi Tony. You have some great points. Just a couple of thoughts back at ya:

      • I’m pretty sure the first bike is off already. You can see the empty slot in the foreground
      • If I were Dodge or the marketing company, I def would string out the clues. Heck, they were still running the Midwest commercials during the games this past Sunday. (and gasp, the Dodge was not still there). This is a promotional campaign and I would want it to extend throughout the weekend.
      • The best we have, I suppose, is history as a guide
      • As has been already pointed out, this is the first one with clearly contradicting clues. The Journey’s direction at Eagle Lake, ferry cross and Twin Bridges
      • I love the idea of a suburban set up, but have you heard about or seen, the production crew compliment? About 6-10 cars, trailer, etc. I still think it could be done and would make fitting twist for the final hunt


      • Tony permalink
        September 20, 2011 7:49 pm

        You are probably right about it being the second bike coming off the rack. And I completely agree with the contradicting clues. Almost as if the driver/family keeps changing their mind on where to go. Or maybe they bounced from location to location.

        It is actually easier to hide a production crew and entourage in an urban or semi-urban area if you think about. They won’t/or don’t have to park side by side. If it was in an actual city, they would have to park in various locations due to parking constraints.

        I definitely think this could end up in a completely different area from what everyone thinks. If the driver/family did indeed bounce around on the final day of the journey, and then clues of them returning home or to where the final destination actually is.

      • Steven Barley permalink
        September 20, 2011 7:54 pm

        What we know from the introductory commercials (and we’ve put so much stock into them) is that it’s a blend of all three journeys; each with it’s own region and theme; the segments once identified, and at least for the first two, showed a consistent direction in route, even with a few deviations, but always showing the journey back on route; the final location was shown (but in a fairly tight shot, making it impossible to identify). The third, of course, is a deviation on direction, relative to the assumed route, and wide, final shot.

        I certainly do hope that either A) they have a plan b or B) there’s a twist. Time will tell 🙂

      • Tony permalink
        September 20, 2011 8:03 pm

        One of the themes throughout has been mountain bikes. Seen a few times.
        One tip I would have for those who are searching up near Lake Champlain…bring your own mountain bike. Just because they may have the vehicle on the property, does not mean you will be able to access the property with your own vehicle. You may have to get on your bike to find it. There might be a bike trail close to the back of the property. 😉

    • Jeremy permalink
      September 20, 2011 8:23 pm

      No one has mentioned anything about the children in the backseats, with the guy who takes the bike off. Where do they get dropped off, Grandmas? Also, i will be up in the area camping friday so if anyone wants to get together, have a few drinks and grill. hit me up and we can camp together. Good luck everyone! I hope to meet some fellow friends.

      • Tony permalink
        September 20, 2011 8:58 pm

        I would so be down for this, but I am working Saturday and cannot get out of it. Otherwise I would be up there camping as well. * Deep sigh*

  223. September 20, 2011 7:57 pm

    Hey Steven, Not going to be able to go look (car broke down yeah would really need it) i was curious what was the supposed final location curious if I was close. email:

  224. Curtis permalink
    September 20, 2011 8:50 pm

    I noticed that the magic forrest site is just before the exit to get on 87. Wouldn’t it make more sense that they traveled north on 87 then east on 74 to Ticonderoga?

    • Steven Barley permalink
      September 20, 2011 9:37 pm

      Hi Curtis. Interesting thought. Here’s the rub, from the scene in the commercial, they’re moving west by Eagle Lake. It’s almost as if, from Magic Forest, they elected to go in every direction 😦 Cheers!

    • Tony permalink
      September 20, 2011 9:45 pm

      All these misleading directions makes me think it won’t be up there where everyone thinks it will be.

      • Steven Barley permalink
        September 20, 2011 10:17 pm

        A reasonable possibility Tony. The conflicting directions gives them 3 alternate destinations too. Personally, I would love to see them throw a twist our way 🙂

  225. September 20, 2011 9:20 pm

    i just emailed u. plse look for my email from mahermich
    IMP e mail plse reply to my email address i ll be looking soon
    dying to speak to you.

    • Steven Barley permalink
      September 20, 2011 9:42 pm

      Nada, but I just shot you a note from my other account. Check your inbox 🙂

  226. KOOB permalink
    September 20, 2011 10:07 pm

    Is there still a posting of where the final location is? I’m sure Dodge will change it, but just wondering where it was.

    • Steven Barley permalink
      September 20, 2011 10:45 pm

      Hi Koob and no. There are still occasional mentions of the possible, final location on Dodge’s YouTube discussion board and comments section … and I agree, I believe either Dodge either played us or will move the location. Cheers!

  227. September 20, 2011 10:40 pm

    Steve, did you disable comments? If so, I’d love to exchange some e-mails.

    • Steven Barley permalink
      September 20, 2011 10:43 pm

      Not that I’m aware of Spencer 🙂 This comment came through just fine …

      • September 20, 2011 11:07 pm

        It’s working for me now too. Before I kept refreshing but it wouldn’t add any new comments. Once I posted that comment though the floodgates opened and now I’m playing catchup. This site is causing me to fall drastically behind on my grad school reading. You think, “but this thing has built in navigation, and my explorer has holes in the roof (that aren’t supposed to be there)” is a good excuse for being ill prepared?

  228. Pat permalink
    September 20, 2011 11:46 pm

    I saw the Dodge commercial last night and the clip of him removing the bike was not there. You were talking about the golden horse earlier, I got absolutely no where with that one. 2 or 3 years ago when I was travelling I-70 I did detour to look at the hole where it had been buried though.

  229. September 20, 2011 11:57 pm

    lake dunmore ?

  230. Misty permalink
    September 21, 2011 12:01 am

    I think you need to move your start (or possible end) point. If you want I can email you and tell you why and how I figured it out. I already emailed you about the midwest so you might be able to reply though that. I asked if you participated in the M.S. book hunt if you need something to jog your memory. 😉 🙂

    • Steven Barley permalink
      September 21, 2011 8:18 am

      Hi Misty. Looking for your email now. Sorry if I missed it. I’ve received quite a few. Cheers!

  231. September 21, 2011 12:31 am

    hey steven

    i emailed you but i made a mistake in your puzzles address so i corrected it. i just resent it to your yahoo address. if you check it now its there waiting so long to talk to you but it was my fault srry it is there now my address is the one with maher in it. see you
    talk soon

    • Steven Barley permalink
      September 21, 2011 8:49 am

      Got it and replied 😉

  232. kathy permalink
    September 21, 2011 12:41 am

    Hello everyone, Hi Steve. I am not in the east coast search but have followed the Midwest VERY carefully. But something puzzles me about the east coast. The bikes are not in all of the shots. And there are 2 bikes but 4 people. Where did they leave the kids? LOL

    • Steven Barley permalink
      September 21, 2011 9:00 am

      Hi Kathy. I do believe the bikes are in every shot of the east segments (twin bridges, magic forest, possible final location – you can’t tell from the eagle lake shot or Vermont ferry crossing). Very true about the kids … haha. Mom & Dad are going mountain biking, you stay here at the car? 🙂

      • September 21, 2011 12:54 pm

        hi steven i sent you some instant messages w yahoo messenger plse check them 4 me thank you

    • Don permalink
      September 21, 2011 11:33 am

      The bikes are in the TK bridge shot heading south on 87 (weird), in the uncle sam shot in lake george heading north on rte9 and one bike is seen in what we think is the final shot in VT.

      Maybe they went west by eagle lake to drop the kids off at grammys house and then went back to the ferry and to VT.?!

      Who knows. It’s all conjecture at this point. Mount independence is going to be so crowded friday night and saturday… I bet the dodge wont even be there!

      • MJA permalink
        September 21, 2011 11:50 am

        yah- We all seem so certain- about how the first clue will ‘have’ to begin in a major city (because the first one was in SF? What about the midwest?) beacuse the video looks like a natural progression from the twin bridges to the Vt ferry (or is it Eagle Lake?) how the final the final spot will be a national park (even though the first two were both found on private property) . In fact doesn’t it make more sense from the video that the start point might be in Saratoga, NY? We have the Journey headed off in three different directions from there- now wouldn’t that open up the possibilites…

      • LMT permalink
        September 21, 2011 4:30 pm

        The ratio of kids/passengers to “other items” seems not to matter. Yes, there was the 2 people and 2 kayaks for the one, but for the other there was 7 adults and only a hot air balloon basket to fit 1-2 people. They obviously weren’t being the “chase car” as there was no room for the pilot to get in the car after and why drive 7 adults out to see just one hot air balloon lift off from the middle of nowhere?

        Also – this is a frame that is nearly impossible to determine location, I’m sure…but the frame at 13/14s has not been used in the west or midwest searches. That leaves me to believe it is from the East search, yes?

  233. Richard permalink
    September 21, 2011 1:42 am

    Im game if another Serious searcher with phone/laptop wants to team up on this one and one of us be in northern NY around keeseville and the other in VT around shoreham. And wait for the first clues to come out and where it is finally sitting, and I have my smartphone and laptop to hook up and as soon as we have ideas where to look one of us should be able to look while the other backs him up with possible final locations from the laptop. I just want cash so we would sell it and split the profits.

  234. Hadrian permalink
    September 21, 2011 4:46 am

    Just wanted to add a better picture of the signs entering Vermont just off the Fort Ti Ferry:


    • Steven Barley permalink
      September 21, 2011 6:31 am

      Hi Hadrian. Wow. That’s a crystal clear picture. Thanks for sharing. I’m going to add to my post. Cheer!

  235. MostlyCrazy permalink
    September 21, 2011 8:18 am

    I haven’t been following the post real closely. I did try to have a little fun in the beginning, but no one seemed to want to go fishing for red herring with me. Getting serious though, most pictures AND videos today have efix data attached. EFIX data is simply metadata about the picture or video, it will tell you everything from the type of camera used to the aperture to the latitude and longitude of where the image was captured. Most people don’t know about this and foolishly post their pictures online without removing the efix data giving the world access to their location. Young pretty girls and people with kids, read that last sentence again. Anyway, I tried to unlock the efix data for this video using efixtool, but I was unsuccessful. Usually, the metadata will only contain the geotag for the first frame of a video, however, there is a way to extract all of the geotags and date/timestamps for every frame of the video. So, all you genius, techy, treasure hunters, would you try to decode this efix/metadata as a double-check for me? I would assume that the staff that produced this video are smart enough to remove it, but I thought I’d throw it out there for consideration anyway. I’m not in the treasure hunt, like Steven, but wanted to share this information. If anyone has figured this out, sorry to spoil your fun. I’d love see a line of people waiting for them at the final site and hear about how Dodge handled that one. LOL!

  236. MostlyCrazy permalink
    September 21, 2011 8:24 am

    Steven, sorry, please remove my 7:35 a.m. post on September 21. Thanks.

    • Steven Barley permalink
      September 21, 2011 10:39 am

      Got it. 🙂 It was hung in moderation and you submitted another. No worries and thanks for the contribution. Cheers!

  237. September 21, 2011 9:59 am

    Not jumping on the MW cheating bandwagon, but is this line from the rules even legally enforceable?

    “Entrant agrees and acknowledges that he/she will not physically or personally engage or interact with another entrant or any other individuals in conjunction with participation in the Contest.”

    • Steven Barley permalink
      September 21, 2011 10:38 am

      Hi. I did read this and it was well discussed on Dodge’s YouTube page a day or so ago. My simple response would be no (it would be tricky, how would you prove, etc) More — First, Dodge launched the contest from their YouTube page, but right below the video clue box, their discussion board appears … so can we discuss, or can’t we? (In an age of social media, it’s hard to contain near real-time sharing, discussing, collaboration) Second, define entrant. Third, someone on the ground really needs to have an at home “partner” to be effective, watching the live feed, working the YT radius clues. Not something you can easily do, if at all, while driving (you may have a partner in the car, but cell signals can be an issue – and probably will be in NY/VT) If I’m the designated “entrant,” I should be able to use family, friends, other boots on the ground, to assist. Cheers!

      • Cathy permalink
        September 21, 2011 12:04 pm

        Like Steve, some of us are not actual contestants out looking for the Journey. We either live too far away or could not afford to take the time/money/etc. So does that mean we cannot try to figure out the clues that have been provided? I believe we are allowed to try- I’m not a contestant on Jeopardy but I still shout out answers while watching the show… I know that is not an exact comparison, but it is essentially what some people on here are doing…

      • John permalink
        September 21, 2011 12:27 pm

        Actually Cathy it is more like you’re in the live studio audience and shouting out the answers before the contestants get to respond. If you wanted to “play at home” then it may have been better to write everything down that you figured out on your own and compare it to the actual search on Saturday. Unfortunately peoples egos too often steer their decisions and they can’t imagine keeping information to themselves when there is a chance they could post it online and someone will tell them how smart they are for figuring something out that others figured out a week ago.

      • Cathy permalink
        September 21, 2011 1:17 pm

        Well, the audience members are still not considered contestants, so it proves the point even further that this would not be contestants helping other contestants… so, thanks! And I don’t think it’s about anyone’s egos – more that we enjoy puzzles and treasure hunting. As far as I know – I’m allowed to have fun too 🙂

      • September 21, 2011 1:27 pm

        No fun allowed Cathy.

      • John permalink
        September 21, 2011 2:21 pm

        I didn’t say it was contestants helping contestants. You are obviously not a contestant which is unfortunate for us because you would probably be looking in the wrong spot and blabbing about it on here. It’s not that you aren’t allowed, of course you are allowed, it just really takes the enjoyment out of the contest for those who are planning on participating the day of. The people who are driving hundreds of miles with their families to spend an afternoon driving through New England with the hopes of being the first to discover the car. Now they can get in line or worse yet at 9:02 get a tweet that it has been found by someone who read where to go. My only advice is don’t believe everything you read on the internet. Steven was not even close to figuring out where the Midwest car was even though people were tweeting him Saturday morning that it’s gonna be just outside of Cheyenne. As Dodge would say you have to actually get out into the world and experience it. I’ll look forward to watching your predictions Saturday…or better yet on Sunday you can tell everyone you knew “exactly where it was, if I only lived closer I would be driving a new car”. I’m sure someone will then tell you how smart you are.

      • Steven Barley permalink
        September 21, 2011 5:26 pm

        Hi John. I fully understand your position. I’d like to believe that the armchair variety hunters can coexist and contribute to the boots on the ground type 🙂 Dodge has it’s own discussion board on YouTube, but quite frankly, it’s pretty unstructured (not that the comments here are that much of an improvement) and moreover, many are rude, calling people names as such. It was one of reasons that I launched the blog, to create a place where all could discuss, share, and collaborate. To be clear: I did not predict the final location for the Midwest search (I went as far as Elk City). I was asked on a number of occasions but declined. To go north or south, left or right, is a a gut call, and luck plays a roll as well. All the best.

    • Cathy permalink
      September 21, 2011 5:32 pm

      John – there is no need for you to get angry over this page. 1) You don’t have to read this page or even participate on it if you do not want “the fun taken out of it” 2) If you believe that there is wrong information on the page, then it’s not really going to matter whether people take the advice on here or not.I believe you’re missing the point that it’s fun for everyone – if it was meant to be a contest for only certain individuals driving around with their families, then why would Dodge make an advertisement to air on national television? In an age of social media, I’m sure they expected people who could not drive around with their families to enjoy it as well. I’m sure there are plenty of people who enjoy a good puzzle and do not have ability to drive around. What is not fair is that you assume only certain people are allowed to participate in the strategy portion. If you are driving around with your family on Sat looking for the one in the Northeast, I wish you the best of luck. It’s nice to know that there is someone out there physically able to drive that can search for it. Please do not try to take the fun away for those of us who cannot participate in the same way because of our disabilities… Thank you.

      • September 21, 2011 7:00 pm

        Very classy response that, Cathy. Good to know that the internet doesn’t turn everyone into an anonymous meanie.

  238. September 21, 2011 11:47 am

    Steven, I’m having an issue with youtube that I could use some help with. I was wondering if you could share what tool(s) that you and/or CZ are using to stop-frame on there… Do you mind sharing here on on e-mail? Thank you!

    • MostlyCrazy permalink
      September 21, 2011 12:35 pm

      Amy, there are some YouTube video download tools that you can download for free. If you start playing the video, you can right click and select Copy Video URL and paste it into the input box of the download tool. You can even Copy Video URL at current time. If you use this second choice, you’ll notice at the end of the URL that it shows the spot in the video in seconds. For example, the mountain bike being taken off the Journey is about the 42s mark. I figured other people might be in the same boat as you and wondered how that image was captured.

      • September 21, 2011 12:45 pm

        Thank you MC! Yes,… I just can’t seem to find the tools that everyone is speaking of… Hmmm.. I really appreciate the help! Hoping to have a fairly level playing field…..but ya know the locals are always gonna have a leg up. Hoping to get as much help as possible since we are driving a good 9 hours to get there. 😦

      • September 21, 2011 1:01 pm

        ok….I just realized what the legal ramifications of this are. I don’t plan on doing anything illegal to get the prize. If it can’t be done with integrity, then what’s the point? Obviously, I will have to figure out how to stop the frames as best a possible, but I apologize if this at all sounds like I intend to do it inappropriately. That’s not the case at all. I’m sure that’s not other people’s intents on here either. Thanks for the help…..and if there is a way to stop the frames without breaking any rules, feel free to let me know. 🙂

        I intend to find me a journey this weekend!! 😀

      • Steven Barley permalink
        September 21, 2011 1:31 pm

        I just shot you an email Amy 🙂

      • Steven Barley permalink
        September 21, 2011 4:40 pm

        OK – let’s play nice 🙂 I’m deleting these comments. All are welcome here. The only rule is courtesy and respect.

      • September 21, 2011 4:43 pm

        Thank you!! Sheesh!

      • September 21, 2011 4:44 pm

        That was to you SB, btw. lol. 🙂

      • September 23, 2011 12:40 am

        hey steven
        i sent you an email yesterday (9/22) you didnt reply as yet
        hit me back after checking it. thanks

      • September 23, 2011 2:50 pm

        You need to relax, lady. He got your email he’ll reply when he replies. Every time I come on this blog you’re pestering him to respond. I don’t speak for Stephen, but I am annoyed and you aren’t even e-mailing me.

      • Kaycatwoman permalink
        September 23, 2011 4:38 pm

        The mountain scene along the road with guardrail. I saw a tv show recently and it said that was New Hampshire. Dont want to throw anybody off, trying to help, dont live near there. Hope they can come near Baltimore. Good luck to all in the hunt

      • Steven Barley permalink
        September 23, 2011 4:47 pm

        Hi. The shot you’re referring to is from Eagle Lake, NY. Check the Dodge Journey Search (East) post for a capture from the commercial and google street view shot as proof. Cheers!

      • Kaycatwoman permalink
        September 23, 2011 4:55 pm

        I see u have done much research. In the beginning I was thinking there might be a rt 40 connection, since the west and midwest were not to far from that. Is it true Steve that they may add another vehicle since the 2nd prize was declined?

  239. Heidi Kasprzyk permalink
    September 21, 2011 1:42 pm

    I sent you an email – did you receive it?

    • Steven Barley permalink
      September 21, 2011 1:44 pm

      Hi Heidi. I did. Just a bit buried right now 🙂 But I’ll respond shortly. Cheers!

      • Heidi permalink
        September 21, 2011 1:50 pm


  240. Hadrian permalink
    September 21, 2011 3:12 pm


    Not sure where I saw it in all my searching last night, but there was a reference to a Silver Lake Campground. As it turns out, there is a Silver Lake Campground within the Green Mountain National Forest within 30 miles driving distance of the Fort Ti Ferry drop off on the Vermont side. Is there any additional information on this theory?


    • Steven Barley permalink
      September 21, 2011 4:43 pm

      Hi Hadrian. You’re the first to mention the location. I certainly have not heard anything about it. Cheers!

      • Jen permalink
        September 21, 2011 11:57 pm

        Hadrian, I have Silver Lake pinned on my Google search map, along with half a dozen other spots I found noteworthy after a few days of my own searching…but the bookmarks I kept to remind myself of *why* they’re noteworthy are on my laptop, so I can’t check until Thurs. daytime. But yeah, I also have a record of it. Now I want to remind myself why!

    • MJA permalink
      September 22, 2011 7:39 am

      Theres lots of good reasons to consider this area- remote, fits the park theory, and lots of private areas to ‘hide’ the film crew including an inn, and a kids summer camp (that can be rented out) nearby. Downside is MANY roads around Goshen are closed or open to local traffic only…

  241. ChrisB permalink
    September 21, 2011 5:00 pm

    Since this blog is so long it’s hard to tell, but I just read the 2nd prize winner declined the prize.

    • Heidi permalink
      September 21, 2011 5:14 pm

      That’s really interesting. I wonder if the 2nd place person showed up in time for Dodge to get their info just in case or will there be another hunt for the mid-west. Thanks for sharing.

    • Steven Barley permalink
      September 21, 2011 5:28 pm

      You’re absolutely correct Chris. Jessi also posted on the Midwest page. Thanks for sharing. Cheers!

  242. September 21, 2011 6:00 pm

    Steven, I Think The VT clue is same as The MB clue, just some place they went

    • Steven Barley permalink
      September 21, 2011 8:03 pm

      You know Robert. My mind keeps going round and round on this one. They were very consistent with the first two. General route, direction, theme (couple/kayaks/water, group/hot air balloon, family/bikes), and close up on “the finish”. But here, they’re going in three (possibly) conflicting directions, and the possible finish shot is wide, exposing it to discovery 😉 Did they expect interest, scrutiny, etc to increase, and plan a twist or set it up with contingencies? We should find out soon.

    • Steven Barley permalink
      September 21, 2011 8:03 pm

      You know Robert. My mind keeps going round and round on this one. They were very consistent with the first two. General route, direction, theme (couple/kayaks/water, group/hot air balloon, family/bikes), and close up on “the finish”. But here, they’re going in three (possibly) conflicting directions, and the possible finish shot is wide, exposing it to discovery 😉 Did they expect interest, scrutiny, etc to increase, and plan a twist or set it up with contingencies? We should find out soon. Cheers!

  243. Nicole permalink
    September 21, 2011 6:10 pm

    Hey Guys, I live in Ticonderoga and am very familiar with the area. I’ve seen the comparison photos of the “final destination” and I’d like you to all know that yes the area does look similar yet I know for a fact that it’ll be closed off this weekend because the town supervisor’s daughter is being married there Saturday. Also there is no point in looking for a group of trailers/ many vehicles traveling together because on Saturday in Ticonderoga is the semi-annual Bucket’s Bog. This is where thousands gather and go mudding. Hundreds of people with vehicles and trailers.

    • Steven Barley permalink
      September 21, 2011 6:51 pm

      Great information Nicole and thanks for sharing. Cheers!

    • September 21, 2011 7:04 pm

      Either that’s a very helpful piece of info, or you’ve come up with a very good way to keep people out of that park so the journey will be all yours (totally kidding, just thought that’d have been a pretty shrewd idea). Thanks for the info!

    • Tony permalink
      September 21, 2011 7:10 pm

      Yeah, she’s just trying to keep people out of there. Secondly, that scene/location isn’t in a park. I would be willing to bet my next paycheck on that.

    • MikeK permalink
      September 21, 2011 10:23 pm

      Think that wedding might get a lot bigger on Saturday ! lol

  244. Judy permalink
    September 21, 2011 6:30 pm

    If you have to bike or run to final destination, that is discrimination against the handicapped. Just a thought.

    • Steven Barley permalink
      September 21, 2011 6:44 pm

      Good point Judy. They do say, in the How to Play video, that you have to cross the finish line. If you watch the West, winners video, they do show them breaking through a red ribbon.

    • Tony permalink
      September 21, 2011 7:05 pm

      All the winners must cross a finish line. If you get out your family car and are helped into a wheelchair & I am there on foot and can beat you across the finish line, then I win. Is that discrimination? Or just circumstance?

      • September 21, 2011 7:24 pm

        Now you’re going to have everyone driving across that finish line

      • Tony permalink
        September 21, 2011 10:20 pm

        Youre not allowed to drive across the finish line. Your car is not allowed.

  245. September 21, 2011 7:21 pm

    hi. have they hidden the last journey or are they waiting till the 24th to hide it? i was thinking about going out tomorrow. thanks. please reply.

    • Steven Barley permalink
      September 21, 2011 7:42 pm

      Hi Lois. Many believe they don’t put it on location until either the prior evening or morning of – hiding it in a trailer – until they go live. Cheers!

    • Tony permalink
      September 21, 2011 10:23 pm

      The vehicle and equipment is in a barn on a private property. Early Saturday morning the crew will car pool over in one normal vehicle to the site.

      • Elaine permalink
        September 22, 2011 10:51 pm

        I think you are onto something, Tony. :0)

      • Judy permalink
        September 22, 2011 11:15 pm

        Wow, that is written with authority. Are you associated with dodge or the promotion? Both other locations were on what appeared to be private property. So that makes sense.

  246. Dave permalink
    September 21, 2011 8:03 pm

    Oh my Steve, What have you got yourself into. This must take up a lot of time, and I bet you didn’t expect this kind of response or traffic. I hope you’re enjoying it. I was going to do something similar but decided against it. I like your style. It seems like you think similar to the way I do. I think the direction of travel is more likely from Lake George to Eagle and then to Ticonderoga. If they start in NYC, go back to a 300 mile trip, and stay in a National Forest/Grassland then northeastern Green Mountain Forest would have to be the destination. Using Google Earth there is only one place I could find that resemble the final location. Take a look at the view from the end of Brown Rd looking towards Dunmore lake. It’s the road going east off of Lake Dunmore Rd between Lake Dunmore and Silver Lake.

    • Steven Barley permalink
      September 21, 2011 8:08 pm

      Hi Dave. First, thank you for the kind words and yeah, it’s kind of taken a life on it’s own – great group here though 🙂 I did a good bit of checking around Lake Dunmore, but let me take another look. Cheers!

    • Dave permalink
      September 21, 2011 8:18 pm

      Sorry, that’s Bearor Rd.

      • Dave permalink
        September 21, 2011 8:21 pm

        Depending on the tree line, exact position, and point of view I think it’s pretty close.

      • September 21, 2011 8:41 pm

        Dave, I did some looking over there too. Tough to match the terrain. I’m just looking for a place besides the one everyone else is going to, at least give myself a chance if it turns out otherwise. I figure if its at Mt Indy, then theres no shot at all since people will probably be camping, staking out the area. Just a thought though.

      • Hadrian permalink
        September 21, 2011 11:56 pm

        I’m more and more convinced that this is the area. I think the first location closer to Ticonderoga is too close to the mountains, and the mountains are high enough, that they would appear larger in the bike picture. This is just seeming like a spot that fits the M.O. as well, being National Forest, about 25 miles from Ticonderoga, etc. What do you guys think?

    • Tony permalink
      September 22, 2011 9:12 am

      When I looked at this location using google street view, I only see a bunch of trees at the end of the road where it runs right to Lake Dunmore. Am I doing something wrong, or can you post a link up?

      • Hadrian permalink
        September 22, 2011 12:59 pm

        I used Google Earth, pin pointed the end of Bearor Rd., flatened the view looking west, and was just looking at the profile of the mountains. Doesn’t show trees that would be in the view, but gives a good representation of the terrain.


  247. Nick permalink
    September 21, 2011 8:27 pm

    So, we’ve learned that digitally shouting the answers to life’s small puzzles just for the exercise of doing it is inevitable. The exercise falls far short of any sort of moral compromise considering the outcome of the puzzle’s end isn’t intentionally altered.

    Now we’ve learned through the conduct of the Barney Fife of Oklahoma that the temptation of significant gain, not simply sufficient glory (as in the case above), will vacuum an individual of the gift of foresight, if it was ever present, with which the results of such ill-advised actions would have easily been discerned.

    Others have since learned, I’m sure, to be just a slight bit more conniving in their plot for smaller gain (the seven grand, a vehicle swap, a favor-in-pocket, whatever) or smaller glory. All it takes is a notch up in the degree of separation and any trackable nexus vanishes faster than the advantage the fair hunter thought they held. The scales tip in favor of the informed, and not fairly so. As always.

    Will I participate the weekend fun? Yeah, probably. But not with the expectation of significant gain or sufficient glory. Holding symbolic hope, perhaps. Until the end dashes this fragile symbol to the ground to be trod over by the spotless boot of unearned rewards. As always.

    • Steven Barley permalink
      September 21, 2011 9:28 pm

      Hi Nick. I must admit that I read, and reread, your comment a number of times … well spoken, almost poetic. Best of luck to you. Cheers!

      • September 21, 2011 11:06 pm

        Sounds like someone just bought a new thesaurus.

    • Don permalink
      September 22, 2011 3:13 pm

      Don’t kid yourself Nick… you’ll be sitting home in front of the computer typing “poetic” run on sentences that people won’t bother reading because you’re writing style is fairly annoying.

  248. Ann permalink
    September 21, 2011 8:53 pm

    I think no one has mentioned this, but in the clues for the first one there is a shot of the Journey with bikes on the roof. (25 mile clue) If it is shot in the east I don’t see any useful info in it anyway.

    • Steven Barley permalink
      September 21, 2011 9:01 pm

      Hi Ann. The bike shot in the 25-mile clue from the West search has been mentioned and discussed. Obviously, it’s a plug for Tahoe, but one does wonder where the bikes came from? 😉 Cheers!

  249. Nicole permalink
    September 21, 2011 9:05 pm

    Another thing… I saw that Dodge said the video will be realeased at noon EST on Saturday. Ticonderoga has its annual Fort Ti Foot Race (go to The back entrance to Fort Ti is only a hundred yards from the Ferry. Which will all be closed off for the race, so people should familiarize themselves with the route through Crown-Point.

    • MikeK permalink
      September 21, 2011 10:28 pm

      Uh…. isn’t the crown point bridge still under construction?

    • Heidi permalink
      September 22, 2011 12:14 pm

      I have a feeling they are pushing the clues back to noon because 1) it’s suppose to rain in the morning up there 2) they might be changing the final location and need time to reshoot new clues. I don’t think they expected everyone on the east coast to figure out the final destination. Just a thought.

      • Steven Barley permalink
        September 22, 2011 12:24 pm

        You may be right Heidi. Several have reported events, restricted access, etc in the general area. Perhaps, key events conclude near noon; weather could definitely be an issue (seems like it is going to rain throughout the evening); I would like to believe that they either 1) had a plan b or c – because of the conflicting directions – and filmed at alternate locations while originally in the region 2) is filming around now (but with the increased awareness, that could be tricky to pull off – unless they go 50 or so miles out from Eagle Lake, Ticonderoga, or Albany. Cheers!

      • Don permalink
        September 22, 2011 3:23 pm

        I have to agree. I suspect there are 100’s of people roaming around mt independence right now, looking for the Journey caravan (that we’ve seen in the leaked pictures).

        In that area, any white RV or SUV towing a white enclosed trailer will be followed until they stop.

  250. September 21, 2011 11:01 pm

    Anyone know what the supposed final location was? I need to book my ticket by tonight and I’d like to be able to find the closest airport

  251. ChrisB permalink
    September 21, 2011 11:17 pm

    I say after the car has been found everyone meet at PJ’s since we all now know where that is !!!!

    • Steven Barley permalink
      September 21, 2011 11:35 pm

      LOL! 🙂 Do they serve cold ones there to go with the BBQ?

    • Shawn S permalink
      September 22, 2011 11:49 pm

      Funny thing is…PJ’s is now Closed for the season according to a YouTube video posted by someone who claims they’re at the “Final Location” with a couple other people..all arguing over who was there first…lol

  252. kathy permalink
    September 22, 2011 12:05 am

    I just saw the commercial again. It was different. I think it was the words they guy said. In the middle and at the end……

    • Steven Barley permalink
      September 22, 2011 12:07 am

      Yeah. I saw the Journey commercial this evening too. The words were definitely different, not pitching the journey search.

      • Don permalink
        September 22, 2011 3:26 pm

        Different in what way? I’ve watched that darned commercial probably 100 times over the last week and again just now. It’s the same.

      • Don permalink
        September 22, 2011 3:52 pm

        Maybe you guys are talking about the TV commercial running currently on the TV and not the video above?

      • Steven Barley permalink
        September 22, 2011 3:57 pm

        Correct Don. Nothing has changed with their online versions.

    • Judy permalink
      September 22, 2011 11:43 pm

      What words are different from tv ad and online ad?

  253. Bryan permalink
    September 22, 2011 12:06 am

    You didn’t use the clue with the in car gps where it shows hwy 89 being 29 miles for a left turn.

    • Steven Barley permalink
      September 22, 2011 12:11 am

      Hi Bryan. I’m pretty sure that was for the West search. See a close up pic I added to my west post. Note: On the right, you’ll see elevation 6703 ft – that’s not east coast mountain height. Cheers!

  254. Ted permalink
    September 22, 2011 12:28 am

    good luck to all.

  255. DPNJ12 permalink
    September 22, 2011 1:52 am

    Unfortunately for the hunt, I would be very surprised if production had the foresight to get clearance to put the car anywhere else, or film additional videos. I would say people should be lacing up their track shoes right about now.

    • Steven Barley permalink
      September 22, 2011 8:31 am

      Hi and yeah. There are two trains of thought. Either they did or they didn’t. I would like to believe they would always have a built in contingency plan for each search (e.g. what if they planned to hold further east in VT where there’s still a lot of closures, etc due to Irene) With the east search in particular, we have a number of inconsistencies, unlike the last two: 1) the journey traveling in all directions (south on bridges, west by Eagle Lake, east into VT); 2) they gave us a wide angle shot for that possible final location (unlike the two close ups: pond and hot air balloon); 3) we see the travelers exiting the car (pond, hot air balloon). I guess we’ll be finding out pretty soon. Cheers!

      • Tony permalink
        September 22, 2011 9:07 am

        With all the inconsistent traveling, this does give them 4 different choices to go from on the final day. The commercial was filmed before hurricane Irene, so I wouldn’t blame them if the scrapped the whole idea of putting it in that area of Vermont with all the road closures & detours. Time to start looking into other key locations close to the other clues.

    • Tony permalink
      September 22, 2011 10:41 am

      They don’t need any additional clearance to put the car anywhere. If they use someones private property, they dont need anything additional. (i.e., West search – car was found on a rental property).

  256. Ron Price permalink
    September 22, 2011 2:08 am

    boy i thought i finally figured out the signs. but then it led me to this site. guess im not the only one. i was hoping, but i already knew that was practically impossible. i live in western ny state. and i am planning on driving out and seeing what i can do. i dont have a smart phone (or cell phone at all) which worries me because i wont be able to get clues right when they come out. but i have a love affair with maps. and have very good topographical maps to use at least. and a lap top i can stop and try and get the clues with. i would LOVE to get this dodge. it would turn my whole life around. i would sell it so i could get the money. and with that i could start doing more work on my classic cars. like my 1973 chrysler imperial! its such a wreck. but i would love to fix it up and get it back on the road! it will take a miracle like me finding this dodge to ever come up with the money. i hope at least who ever finds it is someone who deserves it…

  257. B. Good permalink
    September 22, 2011 10:13 am

    There is an image in the commercial I haven’t seen mentioned. Maybe it was part of the West or Midwest? About 35s into the commercial – appears to say “malts”? I can’t make out any of the other words. Has this been used previously?

  258. Shawn S permalink
    September 22, 2011 10:30 am

    Dodge doesn’t seem too concerned about the location of the East search, check article at

  259. Don permalink
    September 22, 2011 11:55 am

    For the folks out searching… put this song on your IPOD. I am sure you’ll recognize it. >;-)

    Especially at 3;30 into the video

    • Steven Barley permalink
      September 22, 2011 11:57 am

      Great find Don! Thanks for sharing 🙂

  260. Heidi permalink
    September 22, 2011 1:28 pm

    did anyone read that Dodge will be hiding 2 Journey’s now?

    • Steven Barley permalink
      September 22, 2011 1:51 pm

      Where did you catch that Heidi? I see a couple of mentions on Dodge’s YT site, but no references?

    • Steven Barley permalink
      September 22, 2011 1:53 pm

      And I would add that I’ve check Dodge’s YT site, Facebook page and Twitter account … Nada.

      • Heidi permalink
        September 22, 2011 2:24 pm

        I saw it on Dodge’s YT site too. I guess someone is throwing lies out.

  261. Paul permalink
    September 22, 2011 1:33 pm

    Steve, I have to ask your opinion since you have invested as much time as I have and then some. With the East journey “going live” at 12 in the afternoon, what do we think that means??? I know many believe that they know the final location and that this location apparently will be accessible after 9:30am. could the car be found before it goes “live”; i mean they can’t not have it there until 1200 then pull it out, that wouldn’t work? if people find it before any clues are released surely it would be all over the net before 12…. Something just doesn’t seem right… I am trying to wrap my head around what it could mean and where to position myself… It’s gonna be a crazy fun trip trying to figure it out though…. ANY THOUGHTS???

    • Steven Barley permalink
      September 22, 2011 4:08 pm

      Hi Paul. I don’t think the car could be found before they go live and expect that they have it in a trailer and plan to roll it out + add the finish line you must cross at the last minute. And don’t forget, if there’s a tie, there a skill-based tie-breaker – what might that be? 🙂 Purely speculation, but it could have something to do with schedule conflicts, there have been a number of events reportedly in the area, restricted access, etc – time to set up plan b, etc.; concern about the weather (it’s supposed to rain most of the day); a plan to extend the hunt into Sunday (assuming they’ve changed things up). Time will tell 😉

      • Tony permalink
        September 22, 2011 5:50 pm

        The vehicle is not on a trailer. It WAS about a week ago.

    • Tony permalink
      September 22, 2011 5:47 pm

      What is there to wrap you head around? The car will not even see daylight till 12noon. It is in a barn or garage already at the final destination just like it was in the West search. Noon comes and they open the door & drive it out onto the property.

  262. charlotte permalink
    September 22, 2011 2:37 pm

    I think Dodge is really concerned now with the fact that someone associated with coordinating placement in Oklahoma “found” the second vehicle. It has been declined and dodge should really replay the Midwest.

  263. September 22, 2011 3:28 pm

    Is it possible that not one person has posted on here since the 21st? or did I get lumped into a limited profile somehow? 😉 Just checking.

    • Steven Barley permalink
      September 22, 2011 4:11 pm

      No, that’s definitely not possible. No limits for you Amy 🙂 Try refreshing that browser or kicking the computer 😉

    • Don permalink
      September 22, 2011 8:29 pm

      This blog is weird and difficult in that when a new post is made it doesn’t automatically go to the bottom.

      To see all new posts, you have to actually sift through the ENTIRE blog and each individual offshoot of conversation everytime you go away and come back.

      It’sreally a drag and I am not sure why it is set up this way. Steven?

      • Steven Barley permalink
        September 22, 2011 8:57 pm

        Yeah Don. It sucks … LOL. I haven’t used WordPress too much and there do not appear to be any options for comment layout. It is threaded, in that, if you reply to the post, it will appear on the very bottom but if you reply to a comment, it becomes subordinate to that comment. That way, it keeps a “conversation” or thread together … but if you’re looking for the latest, you don’t have any options (and neither do I right now).

  264. Jeremy permalink
    September 22, 2011 3:36 pm

    Steve, a question and interesting note. i keep reading that the journey is headed south on the twin bridges…that is confusing. If you look at the pic, the picture is facing north when it was taken on google view, but the traffic is flowing south one way. The traffic in the right lane of the median is headed north (which is where the dodge was)…no?
    Interesting note: i booked my campground near paradox lake on wed, there were still a lot of other parks around the area with open sites and open parks. this morning, they all seem to be closed or no sites available online. I find it very mysterious considering that would mean every park in that area filled up with campers in a day…what do you think?

    • Steven Barley permalink
      September 22, 2011 3:56 pm

      Hi Jeremy. On the Twin Bridges, sorry, I still had the north bound shot. The key points were, it declines after the bridge, and off to the right, in the tree line, there’s an evergreen that rises above the other trees. The clincher for me, a YouTube video: of a southbound drive along I-87. Start watching at about 1:40. You’ll also see the mile-markers on the right, 84, 83 and 82 on the bridge (which we don’t see on the video, but the Journey could be blocking it).

      Interesting about the parks. Someone did mention that the 24th was an open access day for National Parks, not sure about state parks (but that sure doesn’t mean, free camping, regardless).

    • September 22, 2011 8:25 pm

      @ Jeremy, if your camping at Paradox, you might want to look right there

  265. DPNJ12 permalink
    September 22, 2011 3:36 pm

    Does it seem strange to anyone that if Ticondaroga is indeed a clue then the location that is believed to be the final location in the video is less than 2 miles from the fort? That would be the closest clue yet and the only one that is not a nice multiple of 5.

    On a slightly unrelated note i would LOVE to see this community dive into the “we lost our gold” hunt which has stalled out a little and just entered its second year.

    • Tony permalink
      September 22, 2011 5:54 pm

      How do you figure that FT Ticonderoga is a clue. Just because it is in the area & so many people mention it? It’s not in the video. But what is in the video is the 5 mile clue if you look closely.

      • DPNJ12 permalink
        September 22, 2011 6:07 pm

        I dont want to ask what you believe the 5 mile clue is in case others don’t want to know, but could you give me a hint? or shoot me a note? (dpsWebwork [splAT] gmail dot com)

      • DPNJ12 permalink
        September 22, 2011 6:14 pm

        unless you are referring to the the welcome to VT sign…

  266. DPNJ12 permalink
    September 22, 2011 3:47 pm

    one more thing that has been bothering me. I have been going over the 1st clue from each of the previous 2 hunts. It looks like the distances for the clues are too large.
    Its only ~ 200 miles to drive from san fran to the 1st car (~150 mi as the crow flies)
    and somewhere in the 120 to 150 range from OKC to the 2nd end point.
    Am I missing something and just being thick here?. Has someone else already reconciled this issue?

    • September 22, 2011 3:59 pm

      DPNJ – I believe they are just setting a radius within which the car can be found. Don’t think of it as a distance to the car.

      Also, I’ve been going at We Lost Our Gold for a year now and feel like I’m so close yet nowhere at the same time. I’m trying to get Steven involved…

    • Steven Barley permalink
      September 22, 2011 4:03 pm

      You’re right. The first clues extend a good bit beyond that actual distances (as the crow flies, as you have about 150 and 120 miles respectively). It does give you a max range but unlocks the next clue (that you can solve pretty easily), narrowing the radius. For me, the gold, if you want to call it that, is any other video segments that have been added. For the West, we had it as far as the mini-mart and highway 89 but they added Emerald Bay. For the Midwest, they only added Sayre.

  267. Tony permalink
    September 22, 2011 6:18 pm

    DPNJ: Are you in New Jersey if so, where at? Check your email.

  268. David Walker permalink
    September 22, 2011 6:19 pm

    Nice work Steve…. best of luck on your Journey!

    • Steven Barley permalink
      September 22, 2011 7:46 pm

      Hi David and thanks!

  269. Jane permalink
    September 22, 2011 8:14 pm

    it looks like a certain highly thought of end site charges for entry. Do you think that the car would be located at a place that charges you to look around, or is the webpage I am getting this info from out of date.

    • Steven Barley permalink
      September 22, 2011 8:21 pm

      Hi Jane. I did check on that place 😉 From what I found, there was a charge for an event they were holding there but not the actual site. (Of course, I also heard that the area was closed for a local wedding). Also, the ferry is a barrier in terms of cost, capacity and frequency of runs. Feel free to shoot me an email and share the link, if you’d like: Cheers!

  270. September 22, 2011 8:16 pm

    Steven, shot u an email, did you get a chance to read it?

    • Steven Barley permalink
      September 22, 2011 8:22 pm

      Hi Robert. Let me check. Sorry if I missed it. Been a bit buried, but the dust is starting to settle.

  271. jane permalink
    September 22, 2011 8:38 pm

    just sent it to you

  272. Robert permalink
    September 22, 2011 9:06 pm

    Need an arm chair lawyer opinion here.

    My brother builds Jeeps at the Jefferson Plant in Detroit. How would you interpret my eligibility? My spouses? And my daughters (married and lives at a different location)?

    I’ve contacted ePrize. They don’t seem to be getting back to me me before this event begins. My brother, he heard about this adventure from me, so he isn’t any help. At least he’s focused on building good Jeeps.

    • September 22, 2011 9:58 pm

      I wouldn’t wear a jeep shirt.

    • Steven Barley permalink
      September 23, 2011 8:28 am

      Hi Robert. I’m not sure if I even qualify as arm chair variety lawyer, but I did read through the Official Rules. On Eligibility, they have:

      Employees of Chrysler Group, LLC, Wieden + Kennedy, Inc., ePrize, LLC, Certified Dodge and Chrysler dealership employees, Contest production personnel, as well as friends and family of contest production personnel, and any of their parent and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible.

      Although it’s a bit of a run on sentence, the section in bold, may apply. It could be a matter of interpretation, however. Is it such employee of the parent and affiliate companies, the contest production personnel (they already further qualify those by adding friends and family), or such employees of all mentioned (that preceded).

      I guess the bottom line is, if it was reported that the winner was a friend or family member of Chrysler, W + K, ePrize, etc, what would the reaction be? Just my thoughts. Cheers!

  273. Tony permalink
    September 22, 2011 10:11 pm

    ‘t going to be where you think it is. And I am surprised no one mentions the 5 mile clue

    • Steven Barley permalink
      September 22, 2011 10:22 pm

      Okay Tony, I’ll bite 🙂 You mentioned the 5-mile clue a couple of times. The 5-mile clue for the West search wasn’t part of the general/intro commercial and there wasn’t a 5-mile clue for the Midwest, rather 25-mile (they were both coffee cups though), and it wasn’t used in the general/intro video either. Got something you’d like to share? Cheers!

  274. Tony permalink
    September 22, 2011 10:26 pm

    There is a clue in the welcome to Vermont scene of the commercial. The views from here are magnificent. BUT, you won’t be able to use google earth, street view, or Panaramio to see them. 😉

  275. September 22, 2011 11:25 pm

    just for info, i wanted to make sure all the people flying out to ny/vt area to search have return flights, as the official rules state the winner will be contacted 8 to 10 weeks by a dealer in their area about working out the features they want. that means you will not be driving the journey away on the search date, it will be over 2 months before you have your new car. Also, if you are hoping to sell it for the money, it will be over 2-3 months before your big pay day. I am not trying to discourage anyone, I just want everyone to be prepared.

  276. Tony permalink
    September 23, 2011 12:43 am

    Interesting. If they are at the final destination, that means they are arguing in someones backyard. Or maybe they let them in the house.

    • September 23, 2011 4:49 pm

      Tony, will you e-mail me? Your messages are cryptic and i think you’re desperate to tell someone something you know

      • Steven Barley permalink
        September 23, 2011 4:50 pm

        LOL!! (Or, he’s in the physical hunt and doesn’t want to show his cards)

  277. Kevin permalink
    September 23, 2011 11:38 am

    Hey Steve,

    How confident are you in the Mt. Independence site? Because I don’t think it’s going to be there.

    PS – If I find it, I will drive down to VA and buy you dinner. Considering gas prices it’ll have to be Burger King though.

    • Steven Barley permalink
      September 23, 2011 12:22 pm

      LOL Kevin! 🙂 I felt pretty good matching the bike photo, if that’s what you mean 😉 However, there are some inconsistencies with this search: apparent contradictory directions; the wide angle shot on the bike location (which set it up for discovery); and we don’t see the travelers exiting the vehicle.

      If it was the location, I fully hope and expect that they will move to plan b. If there wasn’t one, they’ve created one. I also hope that the campaign planners expected growing interest, participation and scrutiny, and have deliberately thrown us a couple of curve balls. All will be revealed very soon now. Cheers!

      (and if you do find it, and make the drive down to VA, I’ll buy YOU the dinner!)

  278. September 23, 2011 12:03 pm

    Do you think that it makes a difference to Dodge how long it takes to find, they had already decided that they where giving them away, at this point it really doesn’t matter whether it takes an hour or a day, they already achieved there goal, in fact they got more then they could have asked for with all the controversy from the second search, even bad publicity is publicity , One will win, several will be close, and the rest off us will just say we where damn close, I will not be out there. I just can’t afford to gamble with the limited amount of money that I have. But I like the challenge, and if things get better in my life I would consider buying a Journey which I would not have if not for the promotion so Here’s to You Dodge, Good Work, And Good luck everyone, if anyone needs help from a home person while your out there feel free to contact me ~Peace~Bob

  279. Steve permalink
    September 23, 2011 12:06 pm

    Don’t bother a New York or Vermont cop will win

    • Steven Barley permalink
      September 23, 2011 12:15 pm

      Got to love your optimism Steve (and great name :)) – I think they have some lessons learned from the Midwest. Cheers!

      • Steve permalink
        September 23, 2011 3:14 pm

        Thanks for all you do a lot of searchers would be lost. I think the clues such as store names repeat themselves in other States. Now what will happen? No word from Dodge think they might have a 2fer in NY and Vt? I t would be to costly to repeat mid west. Again thanks. Steve

  280. Isoruku permalink
    September 23, 2011 12:41 pm

    Any word on how Dodge will handle the now extra Journey after the Oklahoma snafu? Some claims on the Dodge page forum that there will be two Journeys for the Eastern search but I have yet to see anything official from Dodge.

    • Steven Barley permalink
      September 23, 2011 1:01 pm

      I haven’t heard anything, and yeah, I saw a couple of mentions yesterday on Dodge’s YT board re: two Journey’s – nothing to back it up. I think one or more individuals are just trying to stir the pot 🙂

  281. September 23, 2011 2:39 pm shows the same background/lake/mountains as is shown in your photo of the bike being removed. It is Mt. Independence.

    • Steven Barley permalink
      September 24, 2011 12:45 pm

      Hi Matt. I’ll go ahead and let you post this. It’s been known since Monday (big controversy then :)) Cheers!

  282. September 23, 2011 2:48 pm

    It’d be funny/cruel to go rent a red Dodge Journey and go driving around Vermont to see how many people would try and chase you down.

    • Heidi permalink
      September 23, 2011 2:52 pm

      Spencer the funny thing is I heard they don’t make the Journey in red.

  283. Steve permalink
    September 23, 2011 3:20 pm

    now that’s funny

  284. September 23, 2011 3:27 pm

    Oh great — now we need to look UP too?

    Miami (CNN) — A satellite on the verge of falling back to Earth appears to have begun slowing down but will not re-enter the atmosphere until late Friday or early Saturday U.S. time, according to NASA.

    The United States is once again an unlikely but potential target for the 26 pieces of the Upper Atmosphere Research Satellite, expected to survive the descent. Those pieces, made of stainless steel, titanium and beryllium that won’t burn, will range from about 10 pounds to hundreds of pounds, according to NASA.

    • September 23, 2011 6:02 pm

      Hi. My name is CZ and this is my new…(WHOOSH)…um…. chunk of smoking beryllium. 😦

  285. DPNJ12 permalink
    September 23, 2011 4:23 pm

    I think the speculation about their being two cars, while exciting to think about, is not going to happen. Despite all the complaining and arguing over WHO was 2nd in OK, I think the rules give a pretty clear line of succession for the car for just this reason.
    Also, the production company that was hired to run this promotion was only given 3 cars to work with. One of them got tied up in a controversy, too bad, unless they want to take the cost of another car out of their fee there is no way a fourth car will be involved.
    I think people forget that promotions like this are never run by the company. They are always run by a 3rd party for the company.

  286. RachelOH permalink
    September 23, 2011 4:39 pm

    I’m guessing Tony thinks it is in Shoreman because the sign (by the Welcome to Vermont sign) says 5 miles to Shoreman with an arrow pointing the way….

    Hey, Steven ~ I never saw your “Final Destination” (FD) picture, and commentary…I would love to see that. Do you plan to run a “live” blog tomorrow, during the search, with any updates? After it is found, can you post your FD info and how you got there, etc.? Also, if anyone on here would post their experiences, that would be great fun! (And maybe start it on a new page??? How’s that for bossy?!?!?) Thanks!! RachelOH.

    • Steven Barley permalink
      September 23, 2011 4:46 pm

      Hi Rachel. Tony is holding that one close to the vest 🙂 Yes, I’ll be blogging tomorrow – I’ll have a laptop with a second monitor to extend my desktop space – watching the live feed on one side, researching and updating on the other (maybe I need to add my second laptop too … hmm) After we get the first radius clue, and assuming it shows them changing things up, I will add back the bike shot “stuff” 😉

      I am hoping that individuals can take the time to safely report in, share their experiences, etc. I’ve been in touch with a few already in the area. Cheers!

  287. DPNJ12 permalink
    September 23, 2011 4:41 pm

    Question for someone with a little more knowledge of the 1st two searches than myself.

    I have heard that the car was found on private property and i have heard it was found in state parks. Do we know which it was? I am wondering if the hunt is going to involve searchers walking all over locals land, or if we can say that the car will, likely, be found on public land.

    • Steven Barley permalink
      September 23, 2011 4:51 pm

      This article was shared on the west search:

    • Steven Barley permalink
      September 23, 2011 4:57 pm

      Great story with lots of detail. It’s definitely an advantage to be a local (but even they resorted to the ‘net for some topo research). And … a rented property (in a National Forest area). I heard the same thing about the Black Kettle Grasslands. As vast as the land is, there are still many property owners scattered about.

  288. randy_forsythe permalink
    September 23, 2011 4:57 pm

    Steve, Sent you a couple of landscape perspectives on two targets via email to compare to the one’s that got removed. I’m personally hoping for a game changer, e.g. ferry/VT sign being a 50 mile radius point, as the easy targets along Lake Champlain are too close for that to consistent.

    • Steven Barley permalink
      September 23, 2011 5:01 pm

      Hi Randy. I’ll give them a look and agree with you. I’m hoping and expecting a twist or change. I expect Ticonderoga to be a (radius) clue, at what range, will tell the tale. Actually, the very first clue should tell us a lot (beyond starting location). Cheers!

  289. September 23, 2011 4:58 pm

    Steven, just want to drop you a quick note of thanks. I’ve had a blast with this site and following the progression of the research and conversation. This has all be really great and a nice distraction from the day to day grind of life. I’ll be heading to Vermont tomorrow morning, tossing my hat in the ring, and you better believe if I find it you’ll be getting the mother of all gift baskets. Cheers to you. And good luck to the field.

    • Steven Barley permalink
      September 23, 2011 5:27 pm

      Many thanks Spencer! Best of luck to you 🙂

      • Nicole Angelillo permalink
        September 23, 2011 7:33 pm

        Nonstop rain so far from Virginia. About to cross the Del Mem Bridge..Good Luck Everybody!

      • Steven Barley permalink
        September 23, 2011 7:45 pm

        Best of luck Nicole!

  290. DPNJ12 permalink
    September 23, 2011 5:08 pm

    Steve, ive seen you say that the 1st clue will tell us a lot a few times now, and I am not quite sure I understand what you mean. If the first clue is a 200 mi from albany or a 300 mi from NYC that wont really change much will it? Or do you think it will tell us a lot if it is totally different and takes that area totally out of the radius?

    • Steven Barley permalink
      September 23, 2011 5:25 pm

      Good question (and I could be wrong) but considering that we have contradictory directions, I do hope and expect that the first clue will help out there. Let’s say, as I expect, that they’re departing from either NYC (my fav) or Albany, then I’ll assume they’re heading north and southbound directions across the Twin Bridges was either an error or deliberate misdirection. They should add one or more new clues too, perhaps of Ticonderoga or Paradox (or a few others), that may give us some new direction or help better shape the route. Finally, what if they drop the bike shot 😉 For the initial Midwest clue, not much was added (except Sayre, OK – and the direction was wrong) and in the West, we got south from Emerald Lake (already had Hwy 89) … I don’t expect the radius itself, e.g. 200 or 300, to add much. We’ll find out soon 🙂

  291. Tony permalink
    September 23, 2011 5:11 pm

    The grasslands where the 2nd vehicle was found was on private ranch land. Those grasslands span hundreds of miles. There are private ranches & property out there which some lot sizes are 100’s of acres. Actually, just drove through there not long ago. 😉

  292. Tony permalink
    September 23, 2011 5:15 pm

    if the 200 or 300 mile clue is Mt Independence, there will be a lot of people scrambling trying to get out of that area in Vermont. lol Bridges outs, roads out, little cell phone coverage, lots of events going on up there…I am excited. I think there will be an unexpected twist or TWO.

  293. Jeremy permalink
    September 23, 2011 5:55 pm

    What do you guys think of the beef jerky comment made on Dodge’s twitter page? Could this be in reference to some beef jerky joint? Orleans, VT has a jerky factory and although I find it highly unlikely it is 225 miles from Albany. Just throwing some more brain storming out there

    • Steven Barley permalink
      September 23, 2011 6:33 pm

      I saw that too Jeremy and great question. I’m hoping someone from the area can add some insight. Is it a regional reference or more directly, a clue?

  294. Mike renault permalink
    September 23, 2011 6:26 pm

    I went to said final location about 20 minutrs ago and theres 9 people waiting there already. Along with signs saying “go away, the journeys not here” all over the place. Went to another possible final location to find 6 people there already. This isnt going to work.

    • Steven Barley permalink
      September 23, 2011 6:32 pm

      Great info Mike and glad to hear from someone on location. Hoping for a great twist (or needed change) from Dodge. Best of luck!

      • Misty permalink
        September 23, 2011 8:58 pm

        I think I have an idea. 😉 Will send a message.

    • Jeremy permalink
      September 23, 2011 6:38 pm

      Hey Mike, I too am currently on my way on-site (from Florida) doubt very many people traveled that far. I’d love to get your insight on whats going on. Feel free to email me at (don’t worry I’m not looking to steal your ideas) 😉

      • Steven Barley permalink
        September 23, 2011 6:44 pm

        (and I won’t be taking you up on that $100 bet ;))

      • Jeremy permalink
        September 23, 2011 7:24 pm

        Haha I thought you’d appreciate that Steve. I’m in Rochester right now (wanted to visit with some friends first). I’ll be sure to keep you posted my friend!

  295. Judy permalink
    September 23, 2011 6:27 pm



  296. DPNJ12 permalink
    September 23, 2011 6:41 pm

    are the people with the signs locals or are they others looking for the car and trying to get you guys out of there? It seems like the hundreds (??) of people descending on that place tomorrow might not make the locals too happy

  297. Mike renault permalink
    September 23, 2011 6:58 pm

    There’s people everywhere, the locals are pissed. Its already difficult enough to travel up here and now there’s morons blocking rds intentionally to not let people by because they think they know the area. Anyone traveling from more than 2 hours away, please please please do yourself the favor and turn around unless you have alternate plans or reasons to come up here. It is a nightmare already and if another out of towner tells me i cant get by to get to my home, i’m running someone over.

    • Steven Barley permalink
      September 23, 2011 8:02 pm

      Hi Mike. Where are approximately are you located?

      • Mike renault permalink
        September 24, 2011 1:21 am

        I live in Addison, VT. There are a TON of people out here. I went to the welcome to VT sign to get a picture of it and there were 4 cars parked with people sleeping in them all in front of it. People stopped and parked all up and down the sides of the roads etc. No one has wifi so people cant see the new pics from malta saying paradox. The drive in and pjs are very close. Stay on Rt 9 to lake george to the uncle sam and etc. The blocking roads with cars and setting up blocks to see some spots is insane.

  298. Ken permalink
    September 23, 2011 7:55 pm

    does anyone know when the first clue will be given out tomarrow.

    • Steven Barley permalink
      September 23, 2011 7:57 pm

      Hi Ken. 12 noon on Dodge’s YouTube page. Cheers!

  299. September 23, 2011 8:03 pm

    anyone know for sure what time they start with the clues tomorrow?????

  300. gsxr1300 permalink
    September 23, 2011 8:24 pm

    I’m camping on the VT side near a couple miles from the ferry. I went all over independence park but it appears the last shot in the video was taken more North.

    I think it won’t matter anyway because it is most likely in a new spot far from here. $16 to cross the ferry wasn’t cheap! $28 round trip,

    I sent you some pics steve. Feel free to post any that you like.folks.

    I met a father daughter team from Virginia in a maroon van. Nice

    • Steven Barley permalink
      September 23, 2011 8:27 pm

      Hey Don! So, they raised the price? LOL. Guess they heard about the stampede and decided to make a bit more money 🙂

  301. September 23, 2011 8:33 pm

    Steven…. did you see the comment that the final destination would be in NH at the corner of Dodge Hill Rd, and Journey’s End Rd, near francistown? LOL! Wouldn’t that be hilarious. Someone is posting a ton about it and dodge keeps deleting the info. You make anything of it for real? It seems that there is a Dodge road in every state…so I don’t buy it. Ha!

    • Steven Barley permalink
      September 23, 2011 8:37 pm

      Hi Amy and yeah … LOL. It’s a real intersection but there hasn’t been a connection to (cross) roads and the final destination that I’m aware with the exception that for the Midwest, they mentioned that the Journey was a 283 horse power, 6-cylinder … and it was off 283. Coincidence? Maybe. Or maybe not. I don’t think they would be that far off the beaten path though. Cheers!

  302. Steven Barley permalink
    September 23, 2011 9:33 pm

    If you’re subscribed to this post, please see my latest: for breaking updates leading up to and during the LIVE search.

    From Dodge on Twitter: We sent 2 pics to various sites. If posted and you can find them, they won’t lead to the car, but they’ll get you started

    Let’s find those pics 🙂

  303. Bigdizzle permalink
    September 23, 2011 9:38 pm

    After the 400 mile drive, my wife and I have spent the day looking for the possible location.
    Note, the Ticonderoga ferry is operating 24 hours a day and is FREE while the bridge is being built. This ferry takes you to Mt Independence. I’m surprised nobody spoke of this free ferry situation.

    Also, I spoke to many locals in ticonderoga and lake george, and nobody knows about this thing. Some even say that the news of this hunt may be blacked out locally.

    Note , most of the hotels are sold out because of a HUGE golf event going on all weekend in the area.

    If you are looking for good breakfast tomorrow morning, try out the Wagon Wheel in Ticonderoga. Other than that , this little town is sleepy and quiet.

    There is a Walmart in Ticonderoga where I purchased ponchos for my wife and I as it is pouring cats and dogs all weekend. Also, I purchased some maps at Walmart.

    The Cellular signal for AT&T is not the greatest up here, mostly Edge speeds and little 3G service. However my Verizon mifi portable hotspot has very fast internet signal and is able to provide wifi to a large laptop, an ipad and 2 iphones.

    I’ll let you know if I find it!

    Have fun everyone and stay safe.

    Big D

    • Steven Barley permalink
      September 23, 2011 9:57 pm

      Hey Big D! Don is in the area too and reported that the ferry was $16, $28 round trip? There’s another “mudding” event at or slightly south of Ticonderoga. Best of luck!

  304. Amanda permalink
    September 23, 2011 10:14 pm

    Can’t wait for the clues!!!

  305. Chuck permalink
    September 24, 2011 12:24 am

    There was just a new clue in the original commercial, i dont have dvr but there was a new scene in the sequence.

  306. Steve permalink
    September 24, 2011 1:32 am

    Steve will share how I got it but only to you.

  307. kathy permalink
    September 24, 2011 1:52 am

    Steve and everyone. PLEASE on Saturday, make sure you post down here at the bottom, so we can read them all. thanks 🙂

  308. Steve permalink
    September 24, 2011 2:05 am

    Will do if I am %100 right on Sunday . Cant’t go live in Ma but wife is disabled and daughter handicapped and cand’t abandon them for a day. Out of work and would sell it anyway.
    Good luck Steve

  309. Tony permalink
    September 24, 2011 8:39 am

    Did anyone notice there are no mountain bikes on the Journey in the pic where they are driving by the Malta Drive-In?

    • Steven Barley permalink
      September 24, 2011 8:40 am

      Hi Tony. Check out the hi-res I snatched from Dodge on Twitter (see post, below reg pic … High Res version). Because of the rate of speed, there’s a blur. The bikes are there.

  310. September 24, 2011 8:43 am

    Hi Steven, if you are up early you may want to go to work. I just saw a new Dodge Journey commercial on Fox News. It aired just after 7:00 am cdt. The audio is the same as the previous version, but the video is definitely different, new scenes of the East. We may be seeing Plan B put into action. If you can find the new commercial online post a link so we can all start working on it. Also here is some news form Dodge on the midwest hunt:

    • Steven Barley permalink
      September 24, 2011 8:50 am

      Thanks for the heads up. Cheers!

  311. Tony permalink
    September 24, 2011 8:48 am

    Ah, ok. I thought maybe it was just blurred. I’d really like to play along, and be on here while the clues come in, but shortly I gotta get out into the world wide world and get to work. At least today I get to be outside. 😉

  312. September 24, 2011 9:43 am

    Steven,Thanks for the motivation to make the trip. My 15 year old son and I made the 17 hour trek from Kentucky to try and find this thing. We have already been rewarded with a “Beef on Weck” sandwich from Charlie the Butcher in Buffalo, ny on the way up. Hope to have some luck while we are up here, but just really enjoying this road trip with my son. Thanks again!

    • Steven Barley permalink
      September 24, 2011 10:28 am

      Hi Mike. Thanks for the kind words 🙂 Love your attitude (and I had to google “beef on weck” … LOL … it IS a sandwich). Enjoy the time with your son, enjoy the adventure and make some memories. Cheers and best of luck!

  313. Amanda permalink
    September 24, 2011 11:18 am

    I live in Northern Vermont. That would be awesome to find. My husband was looking to getting me a Journey. With two kids under 2 carseats take up a lot of room!

  314. Karl Mims permalink
    September 24, 2011 11:37 am

    I am most curious about how much traffic has increased in these rural areas during the search.

  315. Karl Mims permalink
    September 24, 2011 11:43 am

    I agree with this comment on youtube:

    Amymo1117 this shld be a gameshow.. “great american scavenger hunt”…televised, but the whole nation plays from online clues
    Sep 24th, 2011 8:36 AM

  316. September 24, 2011 11:45 am

    Well @Dodge twitter they have already started leaving clues! I wish I had a running car & the money to pull off the search but I can only enjoy watching some of the guy’s playing & be happy for the one who does win it:)

    • Steven Barley permalink
      September 24, 2011 11:53 am

      Hi Kathleen. You’re right. They released a couple of pictures as advanced clues last night (and picked and posted here not to long thereafter). See: (new post) for the latest. Cheers!

  317. Marlene permalink
    September 24, 2011 11:53 am

    Where did you get those pics , I never saw any commercial or pics for this.